Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

Marketing 245

Marketing Social Media Events Meetings 245

Eventmobi

MARCH 19, 2025

It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently. An event is a large undertaking for any association.

Financial 195

Financial Management Sponsorships Advertising 195

Event Marketer

DECEMBER 19, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” Agency: Allied Global Marketing) EVER SEEN A SNAIL-DRAWN ‘GARRIAGE?’ Check it out below.

2024 278

2024 Entertainment Marketing Event Marketing 278

Event Marketer

DECEMBER 12, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop.

Apparel 264

Apparel 2025 Travel Marketing 264

Event Marketer

FEBRUARY 6, 2025

In each market, with the help of well-known eateries in the area, the brand will provide a localized twist on a beloved culinary duomartinis and fries, sometimes referred to as the Adult Happy Meal. At the Brooklyn Night Market, the brand saw a number of attendees get back in line multiple times to snag another sample.

Travel 265

Travel Social Media Fashion 2025 265

Event Marketer

MARCH 7, 2025

And score one for personalization: All brand representatives and staff on-site learn and refer to each attendee by name.

Sponsorships 249

Sponsorships Tech 2024 Apparel 249

EventMB

AUGUST 26, 2021

Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Cvent is rolling out what it is currently referring to as a “new experience” for users of its event management platform. Here is our review. What Is It?

Event Marketing 214

Event Marketing Management Marketing Event Management 214

Event Marketer

NOVEMBER 5, 2024

Outside, they could visit the Papaya Juice Bar, a reference to the team’s papaya orange color, with a design inspired by a McLaren Formula 1 race engineer booth. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

Apparel 317

Apparel 2009 2024 Sponsorships 317

Event Marketer

JANUARY 13, 2025

Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions. Unofficial Inspired By Experiences If slightly illegal experiential marketing is wrong, we dont want to be right. leg of Swifts tour. Catch up on all of this years weekly trends here.

Sponsorships 130

Sponsorships Retail Social Media Marketing 130

Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

2022 348

2022 Entertainment Marketing Event Marketing 348

IMG

MARCH 17, 2025

Amanda Ma, CEO of Innovate Marketing Group, shares her journey as a woman leader in the event industry and offers valuable insights on how women can empower each other to grow and thrive in their careers. Provide Opportunities Hire, invest, and refer women to help them advance. Let’s Talk!

Sponsorships 195

Sponsorships Financial Marketing Management 195

Attendease

DECEMBER 9, 2019

A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives. The marketing and management strategy for a webinar differs, in some ways significantly, from the strategies for launching a multi-day user conference, for example.

Corporate Events 370

Corporate Events Event Management Management Events 370

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Event Marketer

FEBRUARY 24, 2025

13 activations were designed to be love letters to the shows rabid fanbase, referred to as the YJ Hive, and included advanced screenings of the first two episodes of season three. Agency: Cartwheel & Co.

Banking 267

Banking Food and Beverage Wireless 2025 267

Attendease

OCTOBER 11, 2024

According to Mogli’s SMS marketing guide , text messaging works for all different types of audiences because of this channel’s: 98% open rate. For instance, the best text marketing apps enable you to create strings of messages that automatically populate with donor information from your database, such as their names and donation amounts.

Education 195

Education Events Marketing Meetings 195

Smart Meetings

JANUARY 25, 2023

The layoffs that happened during the pandemic have had a deep impact on today’s market. “A Judge, who sits on the California State Hospitality School Advisory Board looked to the discussion of the curriculum in hospitality schools and marketing schools. “I Gen Z are] more purpose driven than any other generation before.

Marketing 48

Marketing Meetings Hospitality Consulting 48

Velvet Chainsaw

APRIL 28, 2020

Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. It’s fine to offer resources (either free or fee-based) but don’t obfuscate your message or impact by immediately reaching out to participants with marketing messages. Strategy—and Transparency—First. Five Steps to Success.

Advertising 396

Advertising Events Event Design Marketing 396

Event Marketer

AUGUST 23, 2024

What’s being referred to as the new Comic-Con for sports fans, the event attracted more than 70,000 sports fans and collectors to the Javits Center, and featured appearances from a roster of celebrity talent, from Tom Brady to Derek Jeter to Travis Scott. 16-18, in New York City. Agency: 160over90.

Sports 299

Sports Event Marketing Marketing Meetings 299

Eventmobi

JUNE 4, 2024

This brand guide will then serve as a reference for anyone who works on your event branding to ensure every aspect is cohesive. Promotional Materials In addition to your association’s website, feature the above branding elements in all of your other event promotional materials, including: Email marketing. Direct mail.

Social Media 305

Social Media Advertising Events 2023 305

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Smart Meetings

NOVEMBER 26, 2024

The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Effective registration forms and marketing websites include inclusive language about accommodations that are available and how to access them without them having to ask.

Transportation 246

Transportation 2024 Contracts Speakers 246

Event Marketer

MAY 17, 2021

In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. But that’s an average; we saw one influencer post a 50-panel story to her Instagram. Agency: RQ.

Social Media 279

Social Media Marketing Entertainment Technology 279

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Event Age by Swapcard

APRIL 27, 2021

What you need is a step-by-step checklist that you can refer to throughout the process of planning your hybrid event. We've made that checklist for you, to ensure you have everything in one place. It'll help you answer questions like, "Did I remember to define the attendee touchpoints on the platform?"

Event Ideas 158

Event Ideas Marketing Events 158

Event Marketer

MARCH 4, 2024

Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds.

Meetings 297

Meetings Consulting Marketing Event Marketing 297

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of event marketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Kenya Hardaway, svp-integrated promotions, multi-platform marketing, FX Networks.

2022 352

2022 Trade Shows Marketing Consulting 352

Smart Meetings

DECEMBER 19, 2024

With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences. Professionals representing Calabash Cove Resort & Spa in St. The post Best of 2024: Health and Wellness appeared first on Smart Meetings.

2024 130

2024 Event Design 2023 Consulting 130

Event Marketer

DECEMBER 18, 2023

And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it. And our experiential presence allowed us to do that.” We know how important that is. It’s a really big fan base.

Social Media 317

Social Media Marketing Event Marketing Events 317

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. So what can event marketers expect as the second half of 2021 unfolds?

2021 334

2021 2020 Event Marketing Hotels 334

Event Marketer

AUGUST 2, 2021

Specialty Equipment Market Association’s SEMA Show—which in previous years drew some 161,000 people—will return to the Las Vegas Convention Center Nov. One thing you won’t find at the moment is any references to the COVID pandemic on the event’s website. “We Research: 15 Data Points on the State of Experiential and Where It’s Headed.

Conference 360

Conference Trade Shows 2001 Fashion 360

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Velvet Chainsaw

JUNE 29, 2016

More quality options result in a buyer’s market…now and in the years ahead. As you evaluate speakers on this criteria, be sure to check references and video tape from the past 12 months. Post-Event Content Marketing – Participate in a scheduled replay. This is good news for planners. What to Look For. Optimizing ROI.

Speakers 278

Speakers Conference Food and Beverage Negotiating 278

Attendease

JANUARY 23, 2024

It requires you to use all of your marketing channels and tools, including your website. Search volume refers to the number of web users that search that keyword. This metric refers to the number of unique visitors that access your site. Look at all of these metrics together to evaluate the success of your SEO marketing.

Social Media 195

Social Media Events Marketing Management 195

Event Marketer

APRIL 11, 2022

Dripping with Texas flair, the installation featured corrugated metal, wood, steel, neon signs and other industrial-inspired décor elements that created an authentic Texas ice house vibe (“ice house” is an old concept that now generally refers to any rustic, open-air bar). million people. “As RODEOHOUSTON ?

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Event Marketer

SEPTEMBER 23, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. We love the confidence. And on Sept.

2028 278

2028 Retail Social Media 2024 278