Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Age by Swapcard

APRIL 27, 2021

What you need is a step-by-step checklist that you can refer to throughout the process of planning your hybrid event. We've made that checklist for you, to ensure you have everything in one place. It'll help you answer questions like, "Did I remember to define the attendee touchpoints on the platform?"

Event Ideas 158

Event Ideas Marketing Events 158

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

SpotMe Blog

SEPTEMBER 1, 2022

Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. App is short for ‘application’, which refers to a software program developed for a specific purpose. Attendance tracking refers to the process of monitoring the journey attendees take before, during, and after events.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Attendease

JANUARY 23, 2024

It requires you to use all of your marketing channels and tools, including your website. Search volume refers to the number of web users that search that keyword. This metric refers to the number of unique visitors that access your site. Look at all of these metrics together to evaluate the success of your SEO marketing.

Social Media 195

Social Media Events Marketing Management 195

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Velvet Chainsaw

JUNE 29, 2016

More quality options result in a buyer’s market…now and in the years ahead. As you evaluate speakers on this criteria, be sure to check references and video tape from the past 12 months. Post-Event Content Marketing – Participate in a scheduled replay. This is good news for planners. What to Look For. Optimizing ROI.

Speakers 278

Speakers Conference Food and Beverage Negotiating 278

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 105

Event Marketing Marketing Trade Shows 2023 105

Velvet Chainsaw

JULY 10, 2017

Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

Conference 288

Conference Education 2017 Speakers 288

Velvet Chainsaw

NOVEMBER 16, 2020

And we can’t do that if we keep starting every conversation with some reference to “normal” and how much we miss it. Worse: we let it drip into our marketing and our board meetings, and from there into our members. The market you operate in is undergoing profound, likely permanent shifts in labor and capital.

2020 476

2020 2021 Meetings Negotiating 476

Velvet Chainsaw

JANUARY 31, 2019

It’s also referred to the law of inertia. We depend upon the way our resource providers—our market and customers—have always delivered. We rarely consider any changes that may occur in our market and customers. Routine rigidity also refers to engrained routines where we separated the process from the people who implement them.

Conference 210

Conference Conference Planning Marketing Management 210

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

Attendease

JULY 6, 2023

However, with countless tools and services on the market, selecting the right platform for your business can feel overwhelming and confusing. Additionally, the scorecard that you create can be used as a reference point when people start pushing back or second-guessing how to proceed.

Negotiating 368

Negotiating Events Contracts Event Management 368

StraussCA

SEPTEMBER 5, 2024

Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come up. So, how do you keep your email marketing campaigns to members fresh, innovative, and meaningful – even when the content may be the same year-over-year?

Marketing 97

Marketing Management Events 97

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Attendease

AUGUST 15, 2023

Use webinars to share knowledge in real-time, provide visual aids for better understanding, enable interactive Q&A sessions for immediate clarifications, and record sessions for future reference. Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.

Tech 364

Tech Education Social Media Management 364

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest. Source: HubSpot.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Gallus Events

JANUARY 21, 2020

The 2019 Christmas market was held in Princes Street Gardens. There’s been a Christmas market in Princess Street Gardens for a few years, and the event has been getting bigger and bigger, seemingly adding more features every year. I have referred to this release throughout this article. The Edinburgh Christmas market.

Sustainability 360

Sustainability 2019 Tourism Marketing 360

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Marketing 105

Attendease

OCTOBER 27, 2022

Few pieces are more key to your event’s success than consistent marketing. This email should have all the information your attendee needs so they can refer back to it as needed. Event Promotion. Leverage your existing brand channels to grab attention and tell your event’s story!

Events 326

Events Social Media Management Entertainment 326

Attendease

OCTOBER 11, 2024

According to Mogli’s SMS marketing guide , text messaging works for all different types of audiences because of this channel’s: 98% open rate. For instance, the best text marketing apps enable you to create strings of messages that automatically populate with donor information from your database, such as their names and donation amounts.

Education 195

Education Events Marketing Meetings 195

Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

2022 139

2022 Entertainment Marketing Event Marketing 139

Velvet Chainsaw

SEPTEMBER 13, 2018

The more you and your leadership truly understand the business case for your event, its target market and value proposition, the more successful you can be at making productive, appropriate changes. Conventional wisdom refers to something that is broadly accepted as true, accurate or right. Common Conference Conventional Wisdom.

Conference 186

Conference Marketing Management Conference Planning 186

Attendease

JUNE 19, 2024

This term refers to an employee’s emotional commitment to their organization—the more engaged they are, the more they care about their work and company. Document any processes relevant to their work and make those resources available so they can refer to them whenever required. Lack of communication and feedback.

Sustainability 195

Sustainability Sponsorships Events Management 195

Attendease

JUNE 19, 2024

This term refers to an employee’s emotional commitment to their organization—the more engaged they are, the more they care about their work and company. Document any processes relevant to their work and make those resources available so they can refer to them whenever required. Lack of communication and feedback.

Sustainability 195

Sustainability Sponsorships Events Management 195

Smart Meetings

JANUARY 25, 2023

The layoffs that happened during the pandemic have had a deep impact on today’s market. “A Judge, who sits on the California State Hospitality School Advisory Board looked to the discussion of the curriculum in hospitality schools and marketing schools. “I Gen Z are] more purpose driven than any other generation before.

Marketing 19

Marketing Meetings Hospitality Consulting 19

Conferences that Work

APRIL 11, 2022

For example, at a conference for librarians, I might first have them move into groups by the kind of library they work at: e.g. public, K-12 school, college, specialty, and “other” Then I’ll ask them to organize themselves by role : e.g. director, cataloging/technical services, reference/adult, youth, trustee, or friend.

Meetings 296

Meetings Conference Meeting Design Advertising 296

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5) Social Media Marketing World. Trade shows. Training seminars. Product launches and demonstrations.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

GEVME

SEPTEMBER 5, 2018

What does event revenue refer to? This part of the revenue should cover venue costs, marketing, and equipment. Not only do you get financial support but the participation of recognised brands can also give you marketing perks, extra capabilities for merchandise selling, and much more. came from registration.

Sponsorships 206

Sponsorships Events Government 2017 206

Attendease

SEPTEMBER 29, 2023

This includes budgeting for marketing, venue, speakers, and other expenses. An effective way to handle this is by creating a detailed budget that itemizes expenses like venue hire, catering, and marketing. Finally, make sure you have bandwidth to gather feedback and surveys, as they’ll make another great resource to refer to later.

Social Media 195

Social Media Financial Events Speakers 195

Velvet Chainsaw

JUNE 1, 2021

Your participants will learn from each other and you’ll have the chat transcript as a source of rich data to refer to as well. Whatever the goal of the networking event is, use that goal to inform your schedule, activity, platform selection, as well as the way you name and market the event. . What can I do?

Consulting 259

Consulting 2021 Tech Speakers 259

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. Even if they may not be your ideal customer, they may be able to refer you to someone who is.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195