Eventmobi

JUNE 4, 2024

This brand guide will then serve as a reference for anyone who works on your event branding to ensure every aspect is cohesive. Promotional Materials In addition to your association’s website, feature the above branding elements in all of your other event promotional materials, including: Email marketing. Direct mail.

Social Media 305

Social Media Advertising Events 2023 305

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 105

Event Marketing Marketing Trade Shows 2023 105

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets.

Marketing 52

Marketing Social Media Events Speakers 52

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Keep reading the article to learn more!

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Apps 105

Event Age by Swapcard

APRIL 27, 2021

What you need is a step-by-step checklist that you can refer to throughout the process of planning your hybrid event. We've made that checklist for you, to ensure you have everything in one place. It'll help you answer questions like, "Did I remember to define the attendee touchpoints on the platform?"

Event Ideas 158

Event Ideas Marketing Events 158

Conferences that Work

NOVEMBER 4, 2024

I have written extensively [ 1 , 2 , 3 ] about why I’ve referred to facial analysis as an “ ethically dubious and scientifically suspect technology.” Why won’t IAEE inform Expo! attendees? ” As discussed in these posts, the design of Zenus’s technology does not allow individual attendees to opt out.

2024 202

2024 Technology 2023 2018 202

Attendease

DECEMBER 9, 2019

A corporate event marketer’s purview often includes a wide spectrum of events across the enterprise, with assorted attendee profiles, scale and objectives. The marketing and management strategy for a webinar differs, in some ways significantly, from the strategies for launching a multi-day user conference, for example.

Corporate Events 370

Corporate Events Event Management Management Events 370

Eventbrite UK

APRIL 25, 2022

When you attend a networking conference by World’s Best Connectors, CEO Denise Meredith guarantees you’ll leave with the three Rs: resources, references, and referrals. The post Why World’s Best Connectors Trusts Eventbrite Boost for C-Suite Conferences and Marketing appeared first on Eventbrite UK.

Conference 78

Conference Marketing Events 78

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Benefits of events vs. other marketing channels(. Event app ?

Event Marketing 130

Event Marketing Marketing Tech Events 130

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

SpotMe Blog

SEPTEMBER 1, 2022

Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. App is short for ‘application’, which refers to a software program developed for a specific purpose. Attendance tracking refers to the process of monitoring the journey attendees take before, during, and after events.

Event Planning 246

Event Planning B2C Event Apps B2B 246

Exhibitor Magazine

OCTOBER 1, 2022

Experiential marketing, also referred to as "face-to-face, on-ground, or engagement marketing," is a method of promotion. It's a marketing tactic used.

Marketing 75

Marketing Event Management 2022 Management 75

Ins'Tent

APRIL 25, 2023

” This is a question that will come up from small businesses and market vendors who are looking at a custom printed canopy tent to to use at an outdoor event or farmers market. Please note, refer to the owner’s manual or other reference guide for recommended weather conditions for using your custom tent.

Marketing 52

Marketing Meetings Events 52

The Castle Group

NOVEMBER 18, 2021

Marketing is a dynamic, fast-paced, ever-evolving industry to work in. It’s an exciting time for me to be on a marketing team. References: Working 9-To-5 Is An Antiquated Relic From The Past And Should Be Stopped Right Now, Forbes. You need to be strategic and creative, a problem-solver and a stellar communicator.

Marketing 98

Marketing Technology 98

Attendease

OCTOBER 11, 2024

According to Mogli’s SMS marketing guide , text messaging works for all different types of audiences because of this channel’s: 98% open rate. For instance, the best text marketing apps enable you to create strings of messages that automatically populate with donor information from your database, such as their names and donation amounts.

Education 195

Education Events Marketing Meetings 195

The Castle Group

NOVEMBER 29, 2023

The definition of Marketing Communications (Marcom) varies, so let’s start there. Your company’s marketing mix comprises the channels you use to reach your target audience. Marketers often say how “noisy” it is out there. What types of services do you need from a marketing communications agency?

Marketing 52

Marketing Social Media Advertising Sponsorships 52

Attendease

JUNE 19, 2024

This term refers to an employee’s emotional commitment to their organization—the more engaged they are, the more they care about their work and company. Document any processes relevant to their work and make those resources available so they can refer to them whenever required. Lack of communication and feedback.

Sustainability 195

Sustainability Sponsorships Events Management 195

Attendease

JUNE 19, 2024

This term refers to an employee’s emotional commitment to their organization—the more engaged they are, the more they care about their work and company. Document any processes relevant to their work and make those resources available so they can refer to them whenever required. Lack of communication and feedback.

Sustainability 195

Sustainability Sponsorships Events Management 195

Event Industry News

SEPTEMBER 7, 2021

Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product. Event Genius and Festicket CEO Zack Sabban: “We’re delighted to be teaming up with the guys at Audience Republic to add another element to our marketing offering.

Marketing 87

Marketing 2016 Events Event Marketing 87

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Velvet Chainsaw

APRIL 28, 2020

Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. It’s fine to offer resources (either free or fee-based) but don’t obfuscate your message or impact by immediately reaching out to participants with marketing messages. Strategy—and Transparency—First. Five Steps to Success.

Advertising 396

Advertising Events Event Design Marketing 396

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest. Source: HubSpot.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website.

Social Media 195

Social Media Events Entertainment Marketing 195

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

Marketing 98

Marketing Social Media Events Meetings 98

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

InGo

FEBRUARY 8, 2022

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. So how do you build a strong referral marketing strategy that helps you achieve your business goals? So how do you build a strong referral marketing strategy that helps you achieve your business goals?

Marketing 59

Marketing Social Media Retail Advertising 59

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute. then identify this event’s target audience.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 195

Trade Shows 2001 2007 Automotive 195

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Speakers Social Media Events 62

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Eventsforce

APRIL 29, 2019

And while there are many ways to market events these days, none quite compares to email as a simple and cost-effective way to getting the word out. That is after all how most email marketing companies make their living! And yet, there is a downside to email marketing. Email Marketing Hack #2: Use a Preheader Text.

Marketing 101

Marketing Events Speakers Venues 101

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners. The Role of Influencers in Event Marketing.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. Simply put, email matters. The only problem?

Marketing 97

Marketing Speakers Event Apps Events 97