Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Industry News

JANUARY 30, 2020

Joining the podcast from Copenhagen, Denmark, was professional keynote speaker, Samuel Scott. With a background in journalism and marketing, Samuel turned his professional attentions to being a keynote speaker in 2016, where he delivers marketing truths “with the mindset of an expert trade journalist with nothing to sell.”.

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Speakers 2016 Marketing Conference 97

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

SpotMe Blog

SEPTEMBER 1, 2022

Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. App is short for ‘application’, which refers to a software program developed for a specific purpose. Attendance tracking refers to the process of monitoring the journey attendees take before, during, and after events.

Event Planning 246

Event Planning B2C Event Apps B2B 246

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets.

Marketing 52

Marketing Social Media Events Speakers 52

EventBank Insights

NOVEMBER 28, 2019

Are you having trouble finding speakers for your events? Finding these types of speakers can be a daunting task with the amount of information out there. Speakers can be representative of your event and association and can be the most vital part of your event. Use speaker websites. Dive into social media.

Speakers 97

Speakers Social Media Fashion Events 97

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Marketing 105

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website. Educational and breakout sessions during events like conferences, webinars, or panel discussions.

Social Media 195

Social Media Events Entertainment Marketing 195

Attendease

SEPTEMBER 29, 2023

This includes budgeting for marketing, venue, speakers, and other expenses. An effective way to handle this is by creating a detailed budget that itemizes expenses like venue hire, catering, and marketing. Quality refers to the relevance, impact, and delivery of the keynote speakers and sessions.

Social Media 195

Social Media Financial Events Speakers 195

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Benefits of events vs. other marketing channels(. Event app ?

Event Marketing 130

Event Marketing Marketing Tech Events 130

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Speakers Social Media Events 62

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest. Source: HubSpot.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. Simply put, email matters. The only problem?

Marketing 97

Marketing Speakers Event Apps Events 97

PCMA Convene

JUNE 1, 2016

I t wasn’t too long ago that becoming a professional speaker was the third step a thought leader took in his or her career. In the digital age, thought leaders establish a following by cultivating an online presence, thereby skipping a step on the path to becoming a qualified speaker. Look for authenticity plus charisma.

Speakers 73

Speakers Social Media Sponsorships Consulting 73

InGo

FEBRUARY 8, 2022

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. So how do you build a strong referral marketing strategy that helps you achieve your business goals? So how do you build a strong referral marketing strategy that helps you achieve your business goals?

Marketing 59

Marketing Social Media Retail Advertising 59

Expo Pass

OCTOBER 19, 2022

It can be an Instagram story, an event flier, a keynote speaker announcement, a newsletter, or even just a podcast ad. Helps guide your marketing team. A clear and impactful brand will help guide your marketing team when they are creating visual and messaging assets. Gives speakers the tools to succeed.

Speakers 148

Speakers Marketing Events Entertainment 148

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Endless Events

JULY 25, 2018

We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.

Speakers 88

Speakers Conference Social Media Event Apps 88

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Expo Pass

SEPTEMBER 10, 2024

This approach connects with their value for connection and community and reassures them that you’re committed to more than just the speaker lineup but also to making a genuine impact. Marketing for the new generation. The key to winning their engagement is prioritizing authenticity and community in your event marketing.

Social Media 166

Social Media Sustainability Advertising Education 166

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. Even if they may not be your ideal customer, they may be able to refer you to someone who is.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Eventsforce

APRIL 29, 2019

And while there are many ways to market events these days, none quite compares to email as a simple and cost-effective way to getting the word out. That is after all how most email marketing companies make their living! And yet, there is a downside to email marketing. Email Marketing Hack #2: Use a Preheader Text.

Marketing 101

Marketing Events Speakers Venues 101

Expo Logic

DECEMBER 27, 2019

If you are planning an event that features keynote speakers, you want to provide the best possible experience. The better experience your guest speaker has, the more likely they will be to work with you again in the future. How to Find Your Next Event Speaker. Is there a speaker who has influenced or inspired them in the past?

Speakers 36

Speakers Social Media Advertising Conference 36

Eventmobi

OCTOBER 24, 2023

It aligns everyone— event speakers , vendors, attendees—into a harmonious rhythm. At its core, a run of show is a play-by-play of your event that maps out every detail, from keynote speakers to coffee breaks. Think of it as the guide that keeps everyone—from the caterers to the tech crew, speakers to entertainers—aligned and informed.

Speakers 195

Speakers Tech Events Venues 195

Attendease

FEBRUARY 15, 2024

A sustained events program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. All-in-one platforms like Attendease by Tripleseat provide powerful tools for registration, marketing, logistics, reporting, and more. This keeps each event feeling fresh and relevant.

Sustainability 195

Sustainability Events Event Apps Management 195

Eventtia

NOVEMBER 7, 2024

These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Virtual Events : People and speakers meeting online with virtual conferences and online workshops. Hybrid Events: People, speakers and companies meeting both on-site and online.

Event Management 71

Event Management Management Speakers Trade Shows 71

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute. then identify this event’s target audience.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

GEVME

DECEMBER 19, 2019

Digital Data – referring to data that are captured from online (or digital) interactions . Physical Data – referring to data captured from physical interactions in the real world . You can even build funnels and set up goals that the marketing team strives to optimise. .

Speakers 156

Speakers Events Marketing 2020 156

Attendease

JULY 6, 2023

However, with countless tools and services on the market, selecting the right platform for your business can feel overwhelming and confusing. Additionally, the scorecard that you create can be used as a reference point when people start pushing back or second-guessing how to proceed.

Negotiating 368

Negotiating Events Contracts Event Management 368

Social Tables

APRIL 16, 2019

21 Ways to Boost Your Event 21 ways to boost your event from Cyriel Kortleven Author and TEDx speaker Cyriel Kortleven breaks down a number of ways that planners and presenters can create event concepts that provide engaging and inspiring experiences.

Event Management 120

Event Management Marketing Management 2028 120

Attendease

AUGUST 15, 2023

Use webinars to share knowledge in real-time, provide visual aids for better understanding, enable interactive Q&A sessions for immediate clarifications, and record sessions for future reference. Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.

Tech 364

Tech Education Social Media Management 364

Attendease

JANUARY 11, 2024

After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally. It’s thus no surprise that the market for virtual events is valued at $78.53 This can help them review some points, take notes, or use the webinar for future reference.

Wireless 195

Wireless Sponsorships Management Events 195

TicketBud

DECEMBER 5, 2023

It also reinforces marketing and branding initiatives geared toward creating cohesive messaging and consistent experiences for your audiences. To keep these flagship events at the forefront, plan ahead to book venues and secure highly sought out entertainers, speakers or vendors. Refer to your past year’s event analysis.

Marketing 110

Marketing Entertainment Negotiating Sponsorships 110

Attendease

MARCH 12, 2024

Organizations use webinars for a variety of purposes, including: Product launches and demonstrations Lead generation Marketing presentations Employee training and development Thought leadership and brand building Customer education Now that you know what a webinar is, let’s look at how to plan and host one effectively!

Social Media 195

Social Media Speakers Events Financial 195

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. Three words: Virtual event marketing. If you want your target audience to tune into your upcoming event, implement a solid marketing strategy. What is virtual event marketing? So, what do you do? Click here to read more.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52