Event Marketer

JANUARY 24, 2025

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

2025 244

2025 Event Marketing Trade Shows Marketing 244

Event Marketer

SEPTEMBER 12, 2023

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

Trade Shows 317

Trade Shows Retail 2024 2023 317

Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

OCTOBER 16, 2024

markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]

2024 306

2024 Retail 2021 Marketing 306

Event Marketer

NOVEMBER 24, 2024

“At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Anna Huddleston Photo) Sustainability was also a key part of this project.

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

JANUARY 24, 2025

Were seeing hospitality brands, airlines, retail brands and universities ordering these towels seasonally and year-round, said exhibitor Jordan Ettien with Pop! and retail-grade quality of products. The post Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear appeared first on Event Marketer. Promotions.

2025 289

2025 Trade Shows Apparel Retail 289

Event Marketer

JUNE 29, 2022

So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. We knew that we had to begin to look at our business a little differently as a whole.

Retail 278

Retail Hospitality Hotels Tourism 278

Event Marketer

MARCH 31, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. Well, its been real, Park City.

2027 256

2027 Retail Social Media Marketing 256

Event Marketer

APRIL 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. By day, mannequins in the retail windows sported athletic gear and showcased an energetic lifestyle. Naturally, the entire campaign begs the question: Do mannequins get hangovers?

Apparel 265

Apparel Retail Sports Marketing 265

Event Marketer

FEBRUARY 23, 2025

Building on the shows successful social media engagement program, the two-day event is designed to bridge the gap between traditional trade show marketing and the rapidly evolving world of influencer partnerships. For dealers and retailers, this is an opportunity to see how influencers are driving consumer interest and engagement, says Csire.

Trade Shows 206

Trade Shows Social Media Retail Marketing 206

Event Marketer

APRIL 4, 2025

Justin Breton, Head of Brand Marketing Innovation, Walmart Justin Breton is all about embracing the unknown and taking a chance on new technologies. In this episode, Breton, who was featured in Event Marketers inaugural class of The Watchlist , delves into Walmarts virtual innovations and its expansion into emerging platforms and experiences.

Retail 259

Retail Tech Marketing Event Marketing 259

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead.

Marketing 328

Marketing B2B Retail Trade Shows 328

Prestige Events Magazine

OCTOBER 15, 2024

The surrounding area offers a dynamic blend of world-class dining, retail, cultural landmarks, and serene green spaces, making it an ideal location for guests to explore before or after their event. Set within a Grade II-listed former Victorian engine house, the venue beautifully merges industrial heritage with contemporary design.

Retail 249

Retail 2025 Venues Transportation 249

Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Prestige Events Magazine

FEBRUARY 17, 2025

The former managing director of Simply Better, a Bingley-based events and marketing agency which ceased trading in 2024, has paid tribute to XSEM for successfully riding out a period that devastated the events industry. Were very excited at the prospect of Rob taking us into new areas with our market-leading approach.

2003 253

2003 Food and Beverage Retail 2024 253

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 243

Retail Trade Shows 2023 Sustainability 243

Event Marketer

FEBRUARY 19, 2025

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. The post Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows appeared first on Event Marketer.

Fashion 265

Fashion Apparel Retail Sustainability 265

Prestige Events Magazine

APRIL 17, 2025

Kru Live is a market-leading agency that delivers premium staffing, entertainment and live event implementation services for global brands including Renault, PlayStation, Google, Revolut and Heineken. Founder Tom Eatenton, who launched the agency in 2005, will exit the business as part of the transition.

2005 256

2005 Retail Entertainment Marketing 256

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

2022 348

2022 Event Marketing Marketing Retail 348

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

Retail 232

Retail Speakers 2024 Sports 232

Event Marketer

NOVEMBER 14, 2024

A well-organized retail experience allowed athletes to make their purchases relatively quickly and be on to multiple branded photo ops for their first official pictures. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer.

2024 299

2024 Food and Beverage Retail Marketing 299

Prestige Events Magazine

DECEMBER 10, 2024

Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.

2025 258

2025 Technology Sustainability Financial 258

Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. More Love” messaging through a series of installations and activities, all wrapped into one experiential retail destination.

Retail 278

Retail Transportation Financial 2025 278

Picatic by Eventbrite

NOVEMBER 19, 2021

The retail scene is changing, which means it’s up to business owners to adapt in order to attract customers and ultimately drive sales. With this in mind, let’s look at how to create a retail strategy that […].

Retail 195

Retail 2020 Event Marketing Event Planning 195

Event Marketer

MARCH 11, 2025

And as a retailer whose mall locations regularly experience gun violence, the cause felt personal to the brand, Pickard says. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on Event Marketer.

2025 286

2025 Education Retail Financial 286

Event Marketer

MARCH 10, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios. FANS CAN SWING BY METS HOUSE NYC THIS BASEBALL SEASON March 27 will mark Opening Day of baseball (finally!), We think anyone who experiences winters that long should get free treats for life.

Banking 253

Banking Sports Sponsorships Retail 253

Event Marketer

AUGUST 11, 2022

In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group. The post Event Peeps: Mid-year Event Marketing Industry Pulse Check appeared first on Event Marketer.

Event Marketing 264

Event Marketing Marketing Fashion Retail 264

Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture.

Retail 325

Retail Marketing Technology Events 325

Picatic by Eventbrite

OCTOBER 25, 2021

Having travelaed across the water from the US, Black Friday has become an integral part of many UK retail marketing strategies – both offline and online. But can you apply it to the events industry? In short – yes. For event creators, using Black Friday discount codes is a fantastic way to boost sales. Everyone […].

Retail 370

Retail Marketing Events Event Management 370

Event Marketer

JUNE 21, 2021

Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward.

Marketing 227

Marketing Retail Event Marketing Events 227

Event Marketer

JANUARY 13, 2025

Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions. Unofficial Inspired By Experiences If slightly illegal experiential marketing is wrong, we dont want to be right. The Trend of the Week is coproduced with the support of Proscenium.

Sponsorships 130

Sponsorships Retail Social Media Marketing 130

Picatic by Eventbrite

MAY 19, 2020

Despite our current worldwide pandemic, the last two months have been some of the busiest for Bow Market, a retail and food space in Sommerville, MA. “We We have tons of different kinds of shoppers coming through,” says Leah Pringle, the venue’s event coordinator.

Retail 369

Retail Marketing Events 369

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences.

Apparel 277

Apparel Marketing 2024 2020 277

Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. At each stop, consumers can enjoy flavor-packed activities and free snacks. The best part?

Food and Beverage 245

Food and Beverage Fashion 2025 Retail 245

Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

Retail 290

Retail Social Media 2024 Marketing 290

Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

Marketing 246

Marketing Tourism Travel Hospitality 246