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As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement

Event Marketer

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

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The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds

Event Marketer

Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Now, put down your needlework.

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The Brief: Personalized Poetry and Designer Dogwear

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. The stunt follows a surprise pop-up by cast members at NYCs Grand Central Terminal on Jan.

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A More Experiential Era in Pop Star Sponsorships

Event Marketer

Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions. Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. installation. leg of Swifts tour.

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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

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Three Things We Loved About American Eagle’s Denim Deli in Nashville

Event Marketer

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

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5 Things to Consider When Planning Your Next Product Launch

Attendease

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything! Conclusion.