Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 207

Insurance B2C Social Media B2B 207

Eventmobi

MAY 18, 2020

Evaluating Marketing: Revised marketing materials for key venues and solidifying relationships New templates for invoicing, budgeting, letterhead, and client proposals Updating website with event photos What marketing has worked and what has not? Paperless in a world that uses paper (invites, escorts, place cards, menus, etc.).

Entertainment 395

Entertainment Hotels Venues Retail 395

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything! Conclusion.

Social Media 195

Social Media Retail Automotive 2021 195

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Strong Marketing to Create Buzz. More tools are coming onto the market to make this easier. Strong Marketing. What makes a marketing event successful?

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. However, not every organization has in-house digital marketing expertise, and even when they do, digital marketers don’t always focus exclusively on PPC. Why use PPC in the event marketing mix?

Advertising 185

Advertising Social Media Retail Marketing 185

Management Events

DECEMBER 14, 2021

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? . Customer personalization .

Retail 73

Retail 2022 Fashion Sustainability 73

Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

Retail 115

Retail Social Media 2024 Marketing 115

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Farm

DECEMBER 27, 2016

Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. And for many years, having a computer in your pocket, with access to news and movies and social media, had alienating effects, with people getting “lost” in their phones.

Speakers 184

Speakers Retail Meetings Social Media 184

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Eventtia

FEBRUARY 16, 2024

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels. This makes customers feel heard and valued, building a stronger relationship.

Retail 62

Retail Social Media Marketing Management 62

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 154

Insurance B2C Social Media B2B 154

Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

Retail 96

Retail Social Media Apparel 2022 96

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Advertise early bird registration on your social media sites.

Advertising 174

Advertising Retail Social Media Marketing 174

The Castle Group

DECEMBER 5, 2023

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

Social Media 52

Social Media 2023 2024 2022 52

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb. In the U.S.,

Retail 133

Retail Social Media 2022 2021 133

GEVME

MARCH 15, 2019

Social Media Marketing World 2019. To all the online life devotees (aka social media professionals), this is a chance to visit San Diego and associate with individual web-based life advertisers. It is hosted by the “global voice of the destination management industry,” which is quite prestigious. March 2019.

2019 179

2019 Event Management Conference Management 179

Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

2024 104

2024 Retail Social Media Marketing 104

TicketBud

NOVEMBER 22, 2022

growth in retail sales in October, driven largely by marketing efforts of retailers like Amazon, Target and Khol’s, which rolled out pre-season savings to boost shopper spending ahead of Thanksgiving. Share it on social media, or use it to offer exclusive savings to important stakeholders.

Retail 122

Retail Social Media Marketing Events 122

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 98

Marketing Sports Hospitality Tourism 98

Event Marketer

OCTOBER 9, 2023

Allison Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The Y2K-themed Summer Rewind experience prompted plenty of UGC. The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ Barbie” movie was at its peak.

Retail 120

Retail Social Media Marketing Event Marketing 120

Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds).

Retail 133

Retail Social Media Entertainment Travel 133

Guidebook

APRIL 14, 2015

If you’re adding to your event – whether it be a new session, a new format, a new call for proposals process, or a new event app – you’re going to have to market it. That’s all well and good – but who among us has money to hire a marketing consultant for every little new thing we want to introduce?

Marketing 97

Marketing Event Apps Retail Social Media 97

Event Marketer

AUGUST 14, 2024

Primal and Pinterest partnered up for a three-city Colorful Kitchen Pop-Up campaign rooted in the social media platform’s data on top food and kitchen trends. To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen.

Retail 107

Retail Social Media Marketing Events 107

PCMA Convene

JUNE 27, 2021

Hybrid events are two distinct events — a digital event and an in-person event — and they should be programmed that way, says Don Neal, founder and CEO of 360 Live Media. There is no such thing as a hybrid retailer. A retailer sells merchandise via a store or a screen. Commercialize it like social media.

Retail 116

Retail Social Media 2022 Entertainment 116

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. How Artificial Intelligence can help event marketers? When it comes to event marketing, AI is all about minimising the time taken to find your audience and speeding up the process to promote an event. Social media is a powerful tool to connect with an audience.

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

QC Event School

DECEMBER 17, 2021

Today, we’re going to break down 6 business-savvy ways for you to market yourself. How Do You Market Yourself as an Event Planner? We all live online nowadays, so a large portion of your marketing efforts will need to be tailored to the digital platform. Facebook is the primary content distribution channel for marketers today.

Social Media 105

Social Media Advertising 2020 2019 105

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 119

Retail 2024 Social Media Event Marketing 119

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I

Social Media 125

Social Media Advertising Retail Banking 125

Canadian Special Events

SEPTEMBER 16, 2024

was a nod to five decades of style, featuring the latest back-to-school looks from some of Upper Canada Mall’s most beloved retailers. We highlighted our retailers in a fun, memorable way, and by incorporating our community partners, we stayed true to the core of who we are – a community connector and gathering place.”

Fashion 98

Fashion Retail Social Media Event Design 98

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ It’s not just a spectacle. It’s a story.

Social Media 122

Social Media Marketing Retail Advertising 122

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 95

Food and Beverage Retail Social Media Marketing 95

Eventtia

JULY 6, 2023

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48

Retail Technology Social Media 2029 48

Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data. Most valuable KPI metrics.

Marketing 64

Marketing Retail Social Media Tech 64