Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

2024 264

2024 Retail Social Media Marketing 264

Event Marketer

OCTOBER 9, 2023

Allison Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The Y2K-themed Summer Rewind experience prompted plenty of UGC. The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ Barbie” movie was at its peak.

Retail 306

Retail Social Media Marketing Event Marketing 306

Event Marketer

AUGUST 14, 2024

Primal and Pinterest partnered up for a three-city Colorful Kitchen Pop-Up campaign rooted in the social media platform’s data on top food and kitchen trends. To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen.

Retail 278

Retail Social Media Marketing Events 278

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds).

Retail 334

Retail Social Media Entertainment Travel 334

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

JUNE 14, 2021

With the debut of our modern-day pink truck we want to deliver happiness to consumers after an unprecedented year,” says John Galloway, chief marketing and innovation officer at Godiva. and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram.

Retail 310

Retail Social Media Marketing Education 310

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 299

Retail 2024 Social Media Event Marketing 299

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I

Social Media 317

Social Media Advertising Retail Banking 317

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ It’s not just a spectacle. It’s a story.

Social Media 312

Social Media Marketing Retail Advertising 312

Attendease

AUGUST 22, 2024

Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. Incorporate this message into all of your planning documents, especially your marketing plan. Branding is a crucial part of any organization’s success.

Social Media 312

Social Media Advertising Retail Event Planning Tools 312

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Start promoting the event through email, social media, and more.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 238

Food and Beverage Retail Social Media Marketing 238

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. I can say all day long, ‘our sandals are super durable.’

Retail 306

Retail Healthcare Social Media Marketing 306

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 363

Tech Food and Beverage Retail Technology 363

Event Marketer

OCTOBER 4, 2022

Each retailer had its own designated area in the shop, and the FOX team worked hand-in-hand with the brands to design the displays. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners. Agency: Creative Riff.

Fashion 264

Fashion Retail Entertainment Social Media 264

Event Marketer

JULY 4, 2022

When you think about your marketing mix as a “brand orbit,” all the channels become tools and levers you can leverage or pull as part of a “breadcrumbing” of experiences designed to trigger actions, generate data and drive a transaction. The post Consumer Attitude vs. Behavior: How to Measure True Value appeared first on Event Marketer.

Social Media 263

Social Media Retail Marketing Event Marketing 263

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

Education 348

Education Marketing Retail Social Media 348

Event Marketer

FEBRUARY 21, 2022

Supporting a retail strategy that increases the availability of iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb. Read the full case study here.

Retail 334

Retail Social Media Transportation Hotels 334

Event Marketer

SEPTEMBER 23, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media. We love the confidence. But the hijinks didn’t end there.

2028 278

2028 Retail Social Media 2024 278

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

OCTOBER 30, 2023

Social media messaging had a calming undercurrent that reassured anxious pet parents that the parade was back on, and a lighthearted tone that spoke to the company’s joyful brand promise.

Retail 321

Retail Social Media Financial Marketing 321

Prestige Events Magazine

MARCH 24, 2023

Since 2017, it has been providing complimentary support to the Charity as a member venue, enabling it to enjoy the many marketing benefits on offer to promote its excellent facilities. million needs to be raised through donations, fundraising, the retail operation, hospitality and venue hire. It costs over £11.5 million, over £4.4

Meetings 245

Meetings Trade Shows Retail Social Media 245

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 207

Insurance B2C Social Media B2B 207

Event Marketer

JANUARY 13, 2025

Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions. Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact. installation. leg of Swifts tour.

Sponsorships 130

Sponsorships Retail Social Media Marketing 130

Eventmobi

MAY 18, 2020

Evaluating Marketing: Revised marketing materials for key venues and solidifying relationships New templates for invoicing, budgeting, letterhead, and client proposals Updating website with event photos What marketing has worked and what has not? Paperless in a world that uses paper (invites, escorts, place cards, menus, etc.).

Entertainment 395

Entertainment Hotels Venues Retail 395

Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. And a virtual photo booth offers users a chance to share their metaverse experience on social.

Apparel 258

Apparel Fashion Retail Social Media 258

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. and Dallas.

Hotels 306

Hotels Travel Airlines Fashion 306

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on Event Marketer.

Retail 299

Retail Social Media 2022 2021 299

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything! Conclusion.

Social Media 195

Social Media Retail Automotive 2021 195

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: DE-YAN) WE ALL SCREAM FOR A BRANDED ICE CREAM SOCIAL Spotify and Coca-Cola kicked off a landmark partnership last week at a private event space in L.A.

Apparel 298

Apparel 2024 Insurance Retail 298

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Around 200,000 MVPets cards were created and approximately 650 million social media impressions were generated. We all think our pets are the best in the world—and we’re all right. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Strong Marketing to Create Buzz. More tools are coming onto the market to make this easier. Strong Marketing. What makes a marketing event successful?

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. However, not every organization has in-house digital marketing expertise, and even when they do, digital marketers don’t always focus exclusively on PPC. Why use PPC in the event marketing mix?

Advertising 185

Advertising Social Media Retail Marketing 185

Event Marketer

OCTOBER 31, 2023

Generating Buzz Chase invested in paid media, social, digital and OOH within the New York City Metro Area, specifically focused on the 7 Train and the Long Island Rail Road since they are on the path that most attendees take to get to the US Open in Queens.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321