Event Marketer

NOVEMBER 24, 2024

“At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Anna Huddleston Photo) Sustainability was also a key part of this project.

Trade Shows 111

Trade Shows Retail B2B Sustainability 111

Management Events

MARCH 9, 2021

With more and more people embracing digital and smart shopping experiences , the retail market is scrambling to adopt new retail technology to remain viable and sustain growth in a rapidly changing landscape. For a more in-depth look at the trends of the retail industry, head over to our Retail Investment 2021 report.

Retail 52

Retail Tech 2027 2021 52

Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

Marketing 98

Marketing Tourism Travel Hospitality 98

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. It’s also where people are. RODEOHOUSTON ? original sound – RODEOHOUSTON.

Sponsorships 141

Sponsorships Apparel Sustainability Sports 141

Prestige Events Magazine

DECEMBER 10, 2024

Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.

2025 103

2025 Technology Sustainability Financial 103

Smart Meetings

FEBRUARY 20, 2024

Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. Why sell something wholesale if you can sell it at retail?” We also have a local farmers market. Trimmer asks.

Food and Beverage 105

Food and Beverage Sustainability Retail 2007 105

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

Food and Beverage 128

Food and Beverage Retail 2022 Sponsorships 128

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events. Company size.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Event Marketer

DECEMBER 6, 2021

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience. Among the flagship’s attractions is a 3,400-square-foot retail center and customization space. SUSTAINABILITY. We’re constantly innovating to try and improve on our sustainability credentials,” says McGarrie. “So

Sustainability 119

Sustainability Tourism Retail 2030 119

Event Marketer

JANUARY 24, 2022

Take inspiration from Whole Foods Market, which with wellness and mindfulness top of mind, teamed up with Headspace meditation app for a mobile device-optimized original video series , “Food for Mood,” and guided meditations to inspire consumers with new ways to improve physical and mental well-being.

2022 116

2022 Retail Fashion Transportation 116

Eventtia

JULY 6, 2023

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48

Retail Technology Social Media 2029 48

Eventtia

SEPTEMBER 27, 2023

In today’s hyper-connected era, amidst multiple solutions for digital communication, the time-tested SMS stands out as a reliable tool, particularly in the ever-changing world of the retail industry. Its directness and ubiquity have made SMS an invaluable asset to modern retailers. Benefit #6. Here are some of them: Challenge #1.

Retail 48

Retail Healthcare Banking Events 48

Eventtia

MARCH 8, 2023

Whether brick-and-mortar or online, retail company executives constantly look for ways to attract and retain new customers. Standing out from the rest, increasing brand awareness, and communicating value are becoming crucial for survival, regardless of the retail industry or niche. The global retail industry will be around 31.7

Retail 48

Retail 2027 2025 Marketing 48

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. I can say all day long, ‘our sandals are super durable.’

Retail 122

Retail Healthcare Social Media Marketing 122

Event Marketer

JULY 10, 2023

Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m.,

Retail 98

Retail Sustainability 2022 Marketing 98

Event Marketer

DECEMBER 15, 2023

ENTRANCE ‘FEE’ Attendee interacts with a vending machine at Flexfit’s exhibit at Outdoor Retailer (Anna Huddleston photo). TEXTURES Reddit brought b-to-c vibes to the annual Online Marketing Rockstars (OMR) Festival in Hamburg, Germany, in May—a b-to-b event with a festival groove at its core. 3, leaned into that narrative.

2023 121

2023 Trade Shows Retail Automotive 121

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

Education 139

Education Marketing Retail Social Media 139

Event Marketer

SEPTEMBER 27, 2024

Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. Sustainability as a Core Value One-hundred percent of graphics were recycled.

2024 126

2024 2003 Retail Tech 126

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

Trade Shows 125

Trade Shows Fashion Apparel Retail 125

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of.

Wireless 114

Wireless Airlines Retail Travel 114

Event Industry News

NOVEMBER 24, 2022

The unmissable trade show for organic and sustainable products opened its doors to thousands of buyers, retailers and industry professionals last week at MalmöMässan – attracting a total of 3858 attendees across the two days (a 5% increase since 2021). See you next year!”. Eco Living Scandinavia is the show for the industry.

Sustainability 52

Sustainability Retail 2022 Trade Shows 52

Management Events

JUNE 29, 2021

Therefore, the demand for sustainable products is higher than ever before, resulting in growing market opportunities for retail organizations across the globe. Why is there a growing urgency for sustainability in the retail industry? Retail is an industry at the forefront of it.

Sustainability 40

Sustainability Retail Technology Transportation 40

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events. Company size.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. The post Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo appeared first on Event Marketer.

Apparel 122

Apparel Trade Shows Retail Sustainability 122

Event Industry News

SEPTEMBER 30, 2020

The Central London Alliance (CLA), consisting of organisations of various sizes and sectors, has launched to support a sustainable, economic recovery of London’s business, hospitality, cultural, tourism, and retail sectors. Better transport that is affordable, sustainable, safe, and keeps central London flowing.

Government 80

Government Tourism Retail Sustainability 80

Smart Meetings

DECEMBER 3, 2021

The Ritz-Carlton, Lake Tahoe has hired Munos as director of sales and marketing. Munos has held several leadership positions with Marriott International, including director of sales and marketing, account executive, senior sales executive and director of group sales. as chief marketing officer. Cliff Ryan and Larisa Summers.

Food and Beverage 98

Food and Beverage Hospitality Ecommerce 2006 98

Event Industry News

SEPTEMBER 12, 2018

Smart AV has invested in Aluvision’s modular LED tiles that fit seamlessly into Aluvision’s reusable metal framework, bringing a new level of sustainability and reusability to the events industry. The LED tiles feature a 2.8mm pixel pitch and are the thinnest tile available on the market for seamless integration in a modular system.

Retail 79

Retail Sustainability 2018 Technology 79

Event Marketer

AUGUST 18, 2024

Italian pet products brand myfamily brought style and sustainability with its 20×30-foot exhibit made entirely out of corrugated cardboard pieces, everything from the back wall to display cases and stands to counters and even furniture. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

2024 112

2024 Trade Shows Fashion Retail 112

Event Marketer

FEBRUARY 19, 2025

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. The post Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows appeared first on Event Marketer.

Fashion 68

Fashion Apparel Retail Sustainability 68

FoodStorm

JULY 28, 2019

Try these essential tips for marketing your business and watch as the customers come running in. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. Unlock the potential for digital marketing. Do you specialise in gourmet cuisine or more mass market?

Marketing 68

Marketing Social Media Ecommerce Trade Shows 68

Event Marketer

DECEMBER 21, 2023

PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 2, and the Mar Vista Farmers Market in L.A. 30 and Dec.

Apparel 132

Apparel Sustainability Fashion Retail 132

Management Events

JANUARY 8, 2023

As the role continues to expand into the mainstream, we spoke to Zana Busby , Chief Psychologist at Retail Reflections, about what CPOs bring to the table and where they fit into the organizational structure. Zana Busby is a Business Psychologist and Chief Psychologist at Retail Reflections. Zana is also the founder of ZANA.B

Retail 92

Retail Consulting Financial Management 92

Guidebook

FEBRUARY 12, 2025

GreenBiz 25 Event Type: Paid and Free (Livestream) GreenBiz 25 is a conference that aims to help corporate sustainability leaders lead change in the face of political, social and economic uncertainty. Attendees gain insights on key sustainability topics like decarbonization, disclosure and supply chains.

Retail 78

Retail Sports Events 2025 78

Event Industry News

JULY 30, 2020

Set to take place at the NEC in Birmingham 23-24 October 2021, the event will be a mecca for winter sports enthusiasts providing a comprehensive retail experience, a first-class speaker line-up and a plethora of impressive interactive features under one roof.

Retail 69

Retail Sports 2021 Sustainability 69

Smart Meetings

DECEMBER 6, 2022

The Hillclimb is a wide, suspended stair with radiant floor heating that doubles as hanging and meeting space overlooking Pike Place Market, Elliott Bay and the Olympic and Cascade Mountain ranges. It was part of the community, with retail on the first three floors and a robust public art program. Savory and Sustainable.

Retail 98

Retail Hotels Sustainability 2017 98

Event Industry News

FEBRUARY 22, 2021

venue members in the industry, said: “It is extremely important that the Government follows the data and, as the figures are moving in the right direction, a clear path is established to enable our £70bn industry to reopen successfully and sustainably.

Government 78

Government Retail Consulting Financial 78