Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Prestige Events Magazine

FEBRUARY 4, 2025

Corner Corner, a new multi-use destination where food, culture, live music and sustainable farming come together, will open its doors this Spring in Canada Water. With a strong emphasis on sustainability, at the heart of the venue is Londons biggest commercial indoor vertical farm, developed by Harvest London.

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The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.

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Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. Clear sustainable messaging and practices.

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Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. It’s also where people are. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Smart Meetings

FEBRUARY 20, 2024

Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. Why sell something wholesale if you can sell it at retail?” We also have a local farmers market. Trimmer asks.

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Smart Meetings

MARCH 20, 2025

Eco-Conscious and Scalable Solutions Printed Mint places a strong emphasis on environmentally friendly practices, ensuring their eco-conscious production methods keep your brand aligned with modern sustainability values. Why Choose Printed Mint? They dont just print productsthey help grow your brand with no compromises.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Event Marketer

DECEMBER 6, 2021

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience. Among the flagship’s attractions is a 3,400-square-foot retail center and customization space. SUSTAINABILITY. We’re constantly innovating to try and improve on our sustainability credentials,” says McGarrie. “So

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Event Marketer

JANUARY 24, 2022

Take inspiration from Whole Foods Market, which with wellness and mindfulness top of mind, teamed up with Headspace meditation app for a mobile device-optimized original video series , “Food for Mood,” and guided meditations to inspire consumers with new ways to improve physical and mental well-being.

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Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. Launched June 7 and wrapping Oct. I can say all day long, ‘our sandals are super durable.’

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Event Marketer

JULY 10, 2023

Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m.,

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Smart Meetings

FEBRUARY 4, 2025

We are relying on third-party suppliers and their third-party shippers to get life-sustaining supplies and medications into our hands. In most cases we get 30 days exactly. That means no surplus supplies for travel or if anything goes wrong. While working at Gap Inc., I worked on Gap’s first-ever mobile tour.

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Event Marketer

DECEMBER 15, 2023

ENTRANCE ‘FEE’ Attendee interacts with a vending machine at Flexfit’s exhibit at Outdoor Retailer (Anna Huddleston photo). TEXTURES Reddit brought b-to-c vibes to the annual Online Marketing Rockstars (OMR) Festival in Hamburg, Germany, in May—a b-to-b event with a festival groove at its core. 3, leaned into that narrative.

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Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of.

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Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

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Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

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Event Marketer

SEPTEMBER 27, 2024

Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. Sustainability as a Core Value One-hundred percent of graphics were recycled.

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Smart Meetings

FEBRUARY 4, 2025

We are relying on third-party suppliers and their third-party shippers to get life-sustaining supplies and medications into our hands. In most cases we get 30 days exactly. That means no surplus supplies for travel or if anything goes wrong. While working at Gap Inc., I worked on Gap’s first-ever mobile tour.

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Insurance Retail 2006 Travel 130

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Research and compare prices from multiple vendors to ensure you’re getting the best value for your money.

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Event Marketer

SEPTEMBER 12, 2024

More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts. The post Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo appeared first on Event Marketer.

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Event Marketer

FEBRUARY 29, 2024

home retail at Pinterest, stated in the guide. Three Stats from the Pinterest Predicts Agency Insights Guide: Pinterest trends sustained 20% higher monthly growth compared to trends elsewhere 78% of weekly pinners use Pinterest for decision-making on their shopping journey Gen Z saves nearly 2.5x

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Food and Beverage 2024 Retail Sponsorships 310

Smart Meetings

DECEMBER 3, 2021

The Ritz-Carlton, Lake Tahoe has hired Munos as director of sales and marketing. Munos has held several leadership positions with Marriott International, including director of sales and marketing, account executive, senior sales executive and director of group sales. as chief marketing officer. Cliff Ryan and Larisa Summers.

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Management Events

DECEMBER 14, 2021

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? . Sustainability.

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Event Marketer

AUGUST 18, 2024

Italian pet products brand myfamily brought style and sustainability with its 20×30-foot exhibit made entirely out of corrugated cardboard pieces, everything from the back wall to display cases and stands to counters and even furniture. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer.

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Event Marketer

DECEMBER 21, 2023

PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 2, and the Mar Vista Farmers Market in L.A. 30 and Dec.

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Smart Meetings

DECEMBER 6, 2022

The Hillclimb is a wide, suspended stair with radiant floor heating that doubles as hanging and meeting space overlooking Pike Place Market, Elliott Bay and the Olympic and Cascade Mountain ranges. It was part of the community, with retail on the first three floors and a robust public art program. Savory and Sustainable.

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Event Marketer

JULY 18, 2024

“We knew that we weren’t going to have the biggest stand or the number of printers of some of our competitors, so we needed to find something else to take the conversation in a different direction,” says John Blyth, marketing and communications manager at Ricoh Europe Graphic Communications Group.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. Agencies: Infinity Marketing Team ; Zeno.

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Event Marketer

SEPTEMBER 6, 2021

To boot, for each person who walks the pathway, Mercedes will make a $1 donation per footstep to The National Energy Education Development Project to help bring sustainability resources to schools through curriculum and customizable programs. The space highlights trailblazing athletes, Wilson Advisory Staff members and key tennis milestones.

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Event Marketer

JANUARY 21, 2024

Clear sustainable messaging and practices. Sustainability wasn’t just a message in this glowing aqua-blue space. A sustainable energy-themed 3D city on a media table rotated through content, while nearby attendees got an up-close look at green hydrogen production components and how Panasonic is embracing it.

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Prestige Events Magazine

DECEMBER 22, 2022

Green & Fortune, award winning caterer, has launched new menus that champion sustainable food planning for conferences, awards and events. The new menus are complemented by a wine list packed with independent growers and organic producers, along with a cocktail list with a nod to conscious drink suppliers.

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Event Marketer

JANUARY 2, 2024

fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. The lack of available EV fleets of trucks or vans for renting or leasing is a challenge at the moment, as is the flexibility of these kinds of agreements for an experiential marketing program.

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Event Marketer

OCTOBER 25, 2022

The pandemic changed the way brands think about and do business with consumers, and it also changed the way marketing organizations create and execute campaigns. Smart marketers have reimagined the traditional marketing funnel as an “orbit” with a new, transaction-based model as its driving force: “ Experiential Commerce.”

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Event Marketer

JULY 4, 2022

Chevy incentivized the activity with a retail gift card. Cruise the Campaign: The post Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments appeared first on Event Marketer. From the CMA Fest Archives: Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program.

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