Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations. HIGH-TECH SANITIZATION.

Tech 135

Tech Food and Beverage Retail Technology 135

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. GET YOUR TECH LEVELS RIGHT.

Insurance 207

Insurance B2C Social Media B2B 207

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

2022 131

2022 Event Marketing Marketing Retail 131

Bizzabo

OCTOBER 29, 2020

We’re highlighting event marketing professionals behind 2020's top 100 cloud companies around the world. For the 5th consecutive year, Forbes - Along with Bessemer Venture Partners and Salesforce Ventures - has released The Cloud 100 - the top 100 brands that are leading the way in tech. These are the heroes to watch.

Marketing 112

Marketing Retail 2020 Tech 112

Management Events

MARCH 9, 2021

With more and more people embracing digital and smart shopping experiences , the retail market is scrambling to adopt new retail technology to remain viable and sustain growth in a rapidly changing landscape. For a more in-depth look at the trends of the retail industry, head over to our Retail Investment 2021 report.

Retail 52

Retail Tech 2027 2021 52

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

Marketing 104

Marketing Retail Government Technology 104

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Strong Marketing to Create Buzz. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 76

Retail Trade Shows 2023 Sustainability 76

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. GET YOUR TECH LEVELS RIGHT.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. GET YOUR TECH LEVELS RIGHT.

Insurance 154

Insurance B2C Social Media B2B 154

EventMB

MAY 16, 2022

Inspiration can, at times, feel in short supply when working on multiple deadline-driven projects while under pressure to adapt to new market needs and expectations. Kapil Mudholkar, Associate Director of Marketing, Media 7. While researching, you might also come across new products or tech that spurs even more creative ideas.

B2B 164

B2B Retail Tech Events 164

Event Industry News

JANUARY 14, 2019

The world’s largest tech showcase lands in Las Vegas every January and is the place to be if you want to stay up to date with what the tech world has to offer over the next 12 months. We’ve picked out some of the most interesting innovations and the focused on the tech that we think could start to change the game for #EventProfs.

2019 100

2019 Tech Airlines Event Apps 100

EventMB

MAY 24, 2022

asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. As a result of the Covid pandemic and subsequent shutdown, CES 2021 was forced to adapt, and it was held completely online, with this year’s show hybrid.

2021 145

2021 Retail Tech Transportation 145

Event Industry News

SEPTEMBER 28, 2022

We can assume this is, in part, due to interaction with any physical product being extremely hard to replicate in a virtual environment – as one of the 5 senses, touch is a key part of the marketing mix for many retail brands, and this is no different across the event industry. Rebecca Pell, Marketing Communications Manager.

Tech 117

Tech Technology Retail Venues 117

Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.

2024 122

2024 Retail Trade Shows Fashion 122

GEVME

MARCH 15, 2019

Social Media Marketing World 2019. The motto of the current event conference is to educate the event professionals in a more fun and rather exciting way with immersive sessions, various tech displays, networking zones, and so on. We simply cannot miss this gathering for splendid tech brains that will be held in Hong Kong this year.

2019 179

2019 Event Management Conference Management 179

Eventtia

JULY 24, 2023

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. We can’t ignore the impact of event technology on a retail company’s events strategy.

Event Tech 62

Event Tech Tech Retail Event Management 62

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. How will this theme park trend change brand expectations and experiential marketing budgets? Take attendees on a 4D ride!

2024 108

2024 Retail Tech Travel 108

Event Industry News

MAY 16, 2019

The research, conducted for experience marketing agency George P. Johnson, surveyed C-Suite decision makers at brands with 500+ employees, asking about their knowledge and plans around the use of mobile in marketing. Only 3% of respondents felt there are no main barriers to this type of marketing innovation.

Retail 60

Retail Tech Banking Technology 60

SmartMeetings

AUGUST 11, 2017

They’ll first become available exclusively to members of Identity, the resort’s rewards program , before hitting the market for everyone to book. The Chandelier Bar is also undergoing renovations before the end of next year and the expansion of retail store Vitals will be complete before summer 2017 concludes.

Tech 84

Tech Food and Beverage Retail Hotels 84

PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. Events like Marketing Nation Summit are turning up the volume on their voices.

2019 104

2019 Event Tech Tech Insurance 104

Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data. Most valuable KPI metrics.

Marketing 64

Marketing Retail Social Media Tech 64

Expo Pass

JANUARY 11, 2019

New Year New Tech: What You Will Need to Get 2019 Started Right. While flying cars and robot waiters aren’t here yet, there are still cool things happening in tech to get excited about, and we’re not just talking about AirPods. . Congrats, we’ve officially made it into the future. We’ll highlight both below: 5G. Smart Speakers.

2019 79

2019 Tech 2018 Social Media 79

Event Marketer

SEPTEMBER 27, 2024

Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. Experts were on hand for guidance.

2024 125

2024 2003 Retail Tech 125

Event Marketer

JUNE 17, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop.

Fashion 102

Fashion Retail Consulting Marketing 102

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”

Social Media 117

Social Media Advertising Retail Banking 117

Event Marketer

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Roll onto campus with something extraordinary. Consider what is at eye level.

Food and Beverage 95

Food and Beverage Apparel Education Tech 95

SpotMe Blog

JULY 6, 2021

Catch the latest episodes of The Event Marketing Show ! ” – Rhian Berry, Marketing and Events Manager at EventMind. Lori Pugh Marcum, Events Content Director at Path to Purchase Institute and Retail Leader at EnsembleIQ. You just might learn something. Want more event industry insights straight from the source?

2021 179

2021 Event Planning Fashion Retail 179

Eventtia

JULY 20, 2023

The growing landscape of the retail industry compels brands to develop robust strategies that set them apart from the competition. Among these strategies, providing an exceptional retail customer experience has proven highly effective in attracting and cultivating customer relationships.

Retail 48

Retail Event Management Management Events 48

Event Industry News

AUGUST 14, 2019

From agriculture, industry and medicine through to production, wholesale and retail, this is a huge industry which has already evolved to the High Street, with sales of CBD products roughly doubling over the past two years. Event Tech. We’re delighted to be able to hold this year’s Product Earth at Stoneleigh. Areas of interest.

Retail 90

Retail Banking Education Sports 90

Event Marketer

FEBRUARY 7, 2022

CES is a platform that we believe in, and really created and launched the whole sleep tech category from where we were positioned in our first year or two,” says Angela Gearhart, vp-brand experience at Sleep Number. For Sleep Number, leveraging the HoloLens at this year’s show wasn’t about using tech for the sake of it.

Trade Shows 132

Trade Shows Technology Tech Retail 132

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

Trade Shows 94

Trade Shows 2024 Retail Entertainment 94

Event Marketer

FEBRUARY 1, 2022

8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Sony’s 360 Reality Audio tech allowed Bowie 75 visitors to experience Bowie’s music as if they were at a live concert.

Retail 111

Retail Technology 2021 Tech 111

Expo Pass

OCTOBER 31, 2018

once fire up your smartphone and see you can replace almost all of your critical supplies with trusted retailers. As part of the Amazon Effect, many big retailers, recognizing that time constraints of today’s workers, offer same day delivery service on everything from paper and pens to food and alcohol. Event Marketing.

Retail 97

Retail 2019 Technology Tech 97

Event Industry News

DECEMBER 9, 2019

Event organiser, Informa Markets, has announced the appointments of Mark Temple-Smith as chief operating officer (COO) of the company, and Nancy Walsh as president of its fashion business, which includes leading brands such as MAGIC, COTERIE, PROJECT and PROJECT WOMENS. Both will be part of the company’s senior management team.

Marketing 53

Marketing Fashion Retail Sports 53

Attendease

APRIL 9, 2024

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. SaaS company HubSpot is known for its inbound marketing expertise, so they aptly chose “Inbound” as the theme for their annual conference. Get creative, but ensure the theme reinforces what your company stands for.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195