Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

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Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Retail Trade Shows 2023 Sustainability 243

Event Farm

SEPTEMBER 5, 2017

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. So, what’s the future of tech?

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Event Marketing Marketing Tech Technology 213

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. How will this theme park trend change brand expectations and experiential marketing budgets? Take attendees on a 4D ride!

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2024 Retail Tech Travel 325

IMG

OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Don’t settle for ordinary events—let’s collaborate to make your experiences extraordinary. The post In the Spotlight: How Tech is Mastering Influencer Events first appeared on Innovate Marketing Group, Inc.

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Tech Retail Education Events 195

Event Marketer

JUNE 13, 2024

Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. Earlier, people thought that they would use it to write an email, or use it to take notes in a meeting, but it is enabling so much more for you,” says Asma Aziz, marketing director-Canada at Intel.

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Retail Tech Marketing Event Marketing 324

Event Marketer

SEPTEMBER 7, 2022

We sat down with Jeyes (who also serves as head of innovation at Blue Labs), to get his perspective on experiential tech and innovation in retail, collaborating with startups, supporting employees and approaching business challenges with a “customer lens.”. Because although you may not know Walmart, you know retail.

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Retail Tech 2022 Sports 246

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Social Media Fashion 62

Bizzabo

NOVEMBER 15, 2018

The most authoritative 2019 tech conferences directory on the web. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. Start Date.

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Tech 2019 Conference Technology 168

Event Marketer

JUNE 17, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop.

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Fashion Retail Consulting Marketing 304

Event Marketer

JULY 11, 2024

consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. You can walk in with your family, and everybody can get something out of it,” Asma Aziz, marketing director-Canada at Intel, told us ahead of the opening. “We Immersive spaces are having their moment. Authenticity?

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Retail 2024 Tech 2023 298

Event Marketer

SEPTEMBER 27, 2024

Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. Experts were on hand for guidance.

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2024 2003 Retail Tech 317

Event Marketer

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Roll onto campus with something extraordinary. Consider what is at eye level.

Food and Beverage 264

Food and Beverage Apparel Education Tech 264

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”

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Social Media Advertising Retail Banking 317

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

FEBRUARY 7, 2022

CES is a platform that we believe in, and really created and launched the whole sleep tech category from where we were positioned in our first year or two,” says Angela Gearhart, vp-brand experience at Sleep Number. For Sleep Number, leveraging the HoloLens at this year’s show wasn’t about using tech for the sake of it.

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Trade Shows Technology Tech Retail 331

Event Marketer

FEBRUARY 1, 2022

8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Sony’s 360 Reality Audio tech allowed Bowie 75 visitors to experience Bowie’s music as if they were at a live concert.

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Retail Technology 2021 Tech 279

Event Marketer

OCTOBER 24, 2023

Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S. The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country. Grand Prix in Austin appeared first on Event Marketer.

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Sports Apparel Automotive Retail 304

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. GOLD WINNER.

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2021 2020 Entertainment Technology 325

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363

Management Events

DECEMBER 14, 2021

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? .

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Retail 2022 Fashion Sustainability 73

Event Marketer

AUGUST 18, 2024

Corrugated Card and Paper Korea-based Petkit presented its cat litter robots and automatic feeders on accordion paper counters, a simple and beautiful way to say “high-tech” and save on drayage. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer. Have a story idea?

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2024 Trade Shows Fashion Retail 286

Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

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Hotels Travel Airlines Fashion 306

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. GET YOUR TECH LEVELS RIGHT.

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Insurance B2C Social Media B2B 207

Event Marketer

SEPTEMBER 6, 2021

Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.

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2021 Food and Beverage Sports Hotels 359

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Walmart stores with a Bratz World retail activation designed to showcase cross-category merchandise and immerse consumers in MGA products. Agencies: Infinity Marketing Team ; Zeno.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Bizzabo

OCTOBER 29, 2020

We’re highlighting event marketing professionals behind 2020's top 100 cloud companies around the world. For the 5th consecutive year, Forbes - Along with Bessemer Venture Partners and Salesforce Ventures - has released The Cloud 100 - the top 100 brands that are leading the way in tech. These are the heroes to watch.

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Marketing Retail 2020 Tech 112

Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Premium merch from retailer TIER rounded out the touchpoints. FOUNDERS HOUSE.

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2022 Entertainment Tech 2001 340

Management Events

MARCH 9, 2021

With more and more people embracing digital and smart shopping experiences , the retail market is scrambling to adopt new retail technology to remain viable and sustain growth in a rapidly changing landscape. For a more in-depth look at the trends of the retail industry, head over to our Retail Investment 2021 report.

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Retail Tech 2027 2021 52

Prestige Events Magazine

MARCH 6, 2025

Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. One of the agency’s tech clients is already in the early stages of using the app to receive in-the-moment information on a suite of products when on the sales floor. Blueprint Partners has offices in London and Dallas, Texas.

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Automotive 2025 Retail Tech 130

Event Marketer

JANUARY 21, 2024

And while you didn’t walk away knowing exactly how SK is at the center of all this green tech, SK Wonderland left a big enough impression to want to research it all later, which certainly kept the brand top of mind in the days that followed. Partner: LEO Events, Interactives: Gramercy Tech) The exterior of Walmart’s experience.

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2024 Sustainability Tech Retail 304

EventBank Insights

APRIL 17, 2019

[link] On April 16th, EventBank and Pico Group co-organized a panel discussion on the topic of Data-Driven Marketing & Events so that we can dive deeper into the most hotly contested topic to date, data and how companies use it.The night kicked off with networking over wine and hors d'oeuvres and quickly settled in for the discussion.

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Marketing Retail Government Technology 104

EventMB

MAY 24, 2022

asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. As a result of the Covid pandemic and subsequent shutdown, CES 2021 was forced to adapt, and it was held completely online, with this year’s show hybrid.

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2021 Retail Tech Transportation 172

Event Industry News

FEBRUARY 11, 2019

Event Marketing, with examples. Conclusion: Your Next Steps with Event Tech. Let’s look at one well-known example that went from strictly physical to embracing digital: the retail industry. With the advent of e-commerce and online shopping, retail went from one channel to omnichannel. Event marketing.

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Event Tech Tech Event Apps Event Technology 96

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Strong Marketing to Create Buzz. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

JANUARY 2, 2024

fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. The lack of available EV fleets of trucks or vans for renting or leasing is a challenge at the moment, as is the flexibility of these kinds of agreements for an experiential marketing program.

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Automotive Marketing Sustainability Retail 312

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.

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Marketing Trade Shows Retail Advertising 119