Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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Event Marketer

SEPTEMBER 20, 2021

The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail locations throughout the year with a family-friendly, scalable 30×30 activation footprint. Engagements will shift according to size of footprint and planned attractions at each venue. The tour began Sept.

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The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. Venues and experiences linked with world changing corporate history and the sense of pioneer spirit await delegates.

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Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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Event Marketer

APRIL 28, 2025

Whats old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. This March, American Eagle activated a Denim Deli in Nashville for two days that sought to get Gen Z off their phones and into their retail locations.

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Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. The EventUp marketplace has over 15,000 venues to choose from, and it’s free to browse and book.

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Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. One of the intentions of the booth is to draw people in.

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Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX.

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EventSource

JULY 10, 2023

Step into a world where history intertwines with romance as we explore Toronto’s enchanting historic wedding venues. Amidst the city’s vibrant culture and captivating heritage, these venues offer an irresistible blend of elegance and grandeur. Venue Recommended Artscape Wychwood Ba.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

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Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. rolled around, the venue was closed off for a 21-and-up crowd to enjoy the nightly free country music performances in a dimmer, mood-lit environment. Agency: FlyteVu.

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Event Marketer

FEBRUARY 26, 2025

Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow. Post-pandemic, the event has seen more first-timers than ever before, according to Dan Preiss, vp-experiential marketing at Dell. Here’s my hack. Here’s what I think is best, Preiss says.

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Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. Brand experiences company CenterPoint Marketing appointed Mary Ellen Nixon vice president of client experience.

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Event Marketer

JULY 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones. The challenge will take place in six markets, where local consumers will be asked to submit their best fried chicken sandwich recipe online.

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Event Marketer

FEBRUARY 12, 2025

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: Taylor, p.r.)

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Event Marketer

SEPTEMBER 27, 2024

Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. And yes, the butterflies were real.

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Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.

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Prestige Events Magazine

MARCH 24, 2023

Founded and funded by the Cambridge Colleges 25 years ago, Meet Cambridge currently has a portfolio of more than 50 venues, offering organisers a broad spectrum of meeting and conference facilities for all types and size of events. million needs to be raised through donations, fundraising, the retail operation, hospitality and venue hire.

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Event Marketer

FEBRUARY 14, 2025

7 takeover of Bourbon Heat, a club venue. Agency: NVE Experience) Photo credit: Getty Images THE ATHLETES FOOT Streetwear and sneaker retailer The Athletes Foot put on several events at its Canal Street location. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer.

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Event Marketer

DECEMBER 12, 2022

and visit an e-commerce retailer to buy the limited-edition merchandise. The post Jägermeister Partners with the Lesbian Bar Project on an IRL Tour and Metaverse Destination to Preserve Safe Spaces appeared first on Event Marketer. So we wanted there to be an in-real-life component; that was really important.

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Event Marketer

SEPTEMBER 23, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. As the artist performed, 20 Duolingo employees wearing large Duo-shaped heads were unleashed around the venue, generating even more buzz on social. We love the confidence.

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Event Marketer

APRIL 11, 2024

What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament.

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Attendease

AUGUST 22, 2024

Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. Incorporate this message into all of your planning documents, especially your marketing plan. Branding is a crucial part of any organization’s success.

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Smart Meetings

FEBRUARY 20, 2024

Although the city has multiple suppliers who often sell large quantities to major retailers, farmers also have their eyes set on smaller, more memorable experiences right on the farm. Why sell something wholesale if you can sell it at retail?” We also have a local farmers market. Trimmer asks. We started producing our wineries.

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Event Marketer

OCTOBER 24, 2023

Club SI served as a chill space and pop-up music venue of sorts where attendees (including plenty of celebrities) could get premium views of the racetrack, listen to DJ Cassandra and check out partner experiences by Casamigos, BODYARMOR, Aston Martin, Vince Camuto and The Picklr. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

OCTOBER 31, 2022

Along the journey, Wyman’s hit different markets and events around New England spanning street festivals, road races, film festivals, fairs and retail events on a mission to build brand awareness and educate consumers on its products and purpose. Boiled down, “trial and learn” is Wyman’s overarching event marketing strategy. “We

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Smart Meetings

MAY 15, 2023

To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. We have three restaurants at the District, four retail venues, and the highlight is a 70,000 sq. The resort’s sheer size (over 127,000 sq.

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Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

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Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. In this post, we’ll explore the keys to a successful pop-up event: The Right Venue. Strong Marketing to Create Buzz. The Right Venue.

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Smart Meetings

MAY 20, 2021

The Manor, formerly a retail store, is one of the newer spaces. Virgin Hotels LV also has two faux beach pools and Elia Beach Club (opening June), a day club venue which will present musicians; there’s also a spa and 24-hour fitness center. and Kassi Beach House.

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Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. It’s not just a spectacle. It’s a story. What does it feel like? Which logo?

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Event Marketer

SEPTEMBER 25, 2023

The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. markets with potential for growth, identifying Dallas but also considering Miami, Atlanta and Chicago, which are areas for future activations. It will wrap in Dallas this month on Sept.

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Smart Meetings

JUNE 7, 2022

Editor’s Note : As part of Back Light, an ongoing series of looks behind the scenes at how events are being produced today, we asked Paula Mettler Marketing and communications manager with Leo Events to share a look at a recent production for a major retailer. International Associates Celebration.

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Prestige Events Magazine

FEBRUARY 13, 2023

etc.venues, the leading provider of urban non-residential event venues in the UK and New York City is investing £4.3m in doubling the size of its highly successful venue at 155 Bishopsgate in London. venue, one of the largest in the City of London. It is adding 20,000 sq.ft. This is just the beginning.” www.etcvenues.com

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Smart Meetings

JULY 15, 2022

Downstairs, Prospect Market gives guests an upscale grab-and-go market experience with wine, snacks, small lunches and souvenirs. It pays homage to the property’s original purpose as the only market in La Jolla in the 1940s. of meeting space, this resort offers large groups a Disney-adjacent event venue.

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Event Marketer

JULY 17, 2023

By the brand’s definition, creating a “pet-friendly” experience doesn’t just mean allowing animals into a venue; it means designing a space specifically with them in mind, and with the intention of creating the safest and most comfortable experience possible for both pets and their parents. Happy tails. Agency: Momentum Worldwide.

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