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Siteselection often focuses on the things we can see—ballroom size, architecture, even how well the carpets match the theme. The post SiteSelection: Where to Throw a Multisensory Event appeared first on Smart Meetings. But some cities are going the extra mile to engage all the senses. Sights, Sounds and Smells of Indy.
Englander takes on the role of account manager as well, and will assist with all aspects of siteselection and contract negotiation processes. Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets.
Your conference organizational debt includes the static roles, traditional structures, outdated models, long-established practices, antiquated procedures and legacy policies that prevent your organization from adapting to evolving markets, technology and society. Consider your organization’s conference siteselection process.
Who’s Booking : Hyatt is seeing a huge increase in leads from third-party RFP platforms like Cvent, and siteselection companies like HelmsBriscoe. People are “cautiously optimistic” about the small meetings market for Q4 of this year. As of May 25, their Q2 lead volume has already surpassed Q1 numbers.
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. ” “Are there ways that this participation could influence siteselection?”
In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? 30 — is that the U.S.
Denise Mope Hotel Crescent Court in Dallas’s Uptown neighborhood added Mope as director of sales and marketing. He’s based in Thailand and will help planners with siteselection and contract negotiation throughout the Asian market. More : 6 Smart Moves: Wellness Edition.
Allseated was one of the first companies to digitize venues to make sourcing and siteselection more collaborative and efficient. That visualization will allay a lot of planner and client concerns about how to safely resume meeting, promised Sandy Hammer, chief marketing officer and co-founder of Allseated. Room to Experiment.
” Elizabeth Caragay Watts-Russell She advises meeting professionals to stay ahead of industry trends, global news, policies and market shifts that could impact meetings and events. “Clearly, we are treading into uncharted waters and need to brace ourselves for the challenges ahead.”
Embrace Risk Assessment This includes: SiteSelection We need to understand the vulnerability of locations and their propensities to weather events and factor in these considerations when sourcing locations and planning activities, especially those outdoors.
Through the bleak financial hemorrhage, I saw the silver lining, and my very own siteselection company came to be. The ultimate give-back is my passionate dedication to servicing my clients, who place their trust in me to find the best home for their programs—no mean feat in a market that has been a seller space for the longest time.
Should planners add this factor to their site-selection research? For meetings that take place over a Monday or a Friday in a first- or second-tier city, planners might want to consider hosting an on-site evening event rather than scheduling a free night for attendees to roam around the host city.
A meeting professional’s expertise can go in any number of directions: marketing, adult education, event design, siteselection, contracting, event technology … It’s a dynamic role. Having a conversation with your venue about indoor air quality is a must. Here are some resources to help you understand the basics.
If you haven’t already, it’s time to get to the drawing board to book off-site activities and venues for next August 10 to 13. Smart Meetings recently went on a FAM trip hosted by Experience Columbus to scope out the area and make your siteselection job that much easier. North Market photo by Randall L. Get Touristy.
Strategy: Bob Bejan, Microsoft’s corporate vice president for global events, production studios and marketing community, will share how the tech giant is reorganizing its event portfolio: Which events are virtual, hybrid, or in-person—and why?
Meeting professionals may see an attendee-emissions tracking tool as a good next step in their sustainability efforts, giving them data to make year-over-year comparisons or siteselection decisions, or to provide to stakeholders if carbon budgets come into play.
The 26th Annual Meetings Market Survey collected information about the number, size, revenue, and budgets for meetings industry during 2015, as well as information about site visits, booking windows, housing, and other topics: . Seventy-two percent say Twitter is their No. 2 choice, while LinkedIn is first or second by 51 percent.
The market is still shifting, but it’s going to create a new way of doing business for the meetings industry as a whole,” an unnamed North American meeting professional was quoted as saying in the report. Siteselection often requires some give and take on both sides of the negotiating table. Negotiating Room.
For planners who want to include a venue’s power source in their siteselection process, Julia Spangler, chief of sustainability consultancy Ecosystem Events, says that “the best source of information is the utility company connected to the venue. Some are already doing this.”
Turn to the local convention and visitors bureau (CVB) and destination marketing organisation (DMO) to hit an event planning jackpot. Offering attendance marketing tools on the DMO and CVB website, like toolkits for venue searching and booking, to make sure planners have resources to help their event thrive.
For many organizations, using meetings procurement companies (aka, third-party planners) like HelmsBriscoe and ConferenceDirect for siteselection, contracts and other meeting planning functions is crucial to executing a successful event. We are in the know on market trends. Brett Sterenson, Hotel Lobbyists. “In-house
. To get to the heart of how the needs of planners and organizers are changing, we dug into PCMA Convene’s recently released 28 th Annual Meetings Market Survey. Takeaway #2: Digital Venue Marketing Tools Play a Role. A robust venue marketing toolkit that appeals to a diverse set of needs. The answer?
We know that siteselection isn’t just a quick and easy endeavor. For an event in Amsterdam, we took over a former car factory and brought in local artists to create one-of-a-kind murals – and were able to attract local marketeers who thought they had seen everything! So where do you start?
As vice president of sales, he helped customize solutions for different market segments. Most recently, he was a third-party operator for a housing and siteselection company. We do a lot with Virginia and North Carolina state associations, as well as the typical specialty markets—religious, some fraternal, a lot of social.
Tarsus Connect has today announced the purchase of BizBash, the iconic trade media company for event and meeting planners, further expanding Connect’s market leading position. In cities where Connect and BizBash events overlap, they will collocate and combine efforts—including some pop-up events in markets new to BizBash.
From siteselection with our meetings task force to contracting, logistics planning, execution and post-event wrap-up—if it has to do with one of our meetings, I am there. I had four months to plan, sell and market the event. What I do: I plan and execute three large member meetings a year across the U.S.
With experience inside the industry, mixed with a newbie’s fresh eyes, may make Bezdjian the ideal candidate to take the MICE market mainstream. Marketing in today’s digital age is the overarching theme of one program following popular influencers. He was a member of Connect Corporate’s 40 Under 40 in 2018.
Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. With so many things to consider, siteselection will challenge more and more and event planners. Rachel helps meeting planners grow their event attendance with results-driven event marketing strategies. Related Articles. .
Alessandro Cortese Five years ago, the European SocieTy for Radiotherapy and Oncology (ESTRO) developed a site-selection strategy for its annual congress — which this year attracted more than 6,700 delegates in Vienna, Austria — that favored those destinations that recognized, in Clark’s words, that they had a challenge with cancer.
Gallery Slide description: Provides marketing, logistics, and management for events held at hotels. Gallery Slide description: Provides meeting logistics, event marketing and promotion, sales training meetings, user conferences, and more. Gating level. anonymous user. DataTable subpages. Media Image. Gating level. anonymous user.
Event Marketing. Event Marketing and Social Media. SiteSelection. Event Marketing. Now that you know all there is to know about event planning, it’s time to decide whether you want to do general event planning or select a niche market to target. Identify your target market. Trandshows.
To focus your marketing on being a ‘lower cost’ destination is unlikely to be as effective,” the white paper reads, since, when it came to decision making, budget was not one of the first three factors considered by planners that were interviewed. “To What is of greater importance to them is specific local strengths and expertise.
” Elizabeth Caragay Watts-Russell She advises meeting professionals to stay ahead of industry trends, global news, policies and market shifts that could impact meetings and events. “Clearly, we are treading into uncharted waters and need to brace ourselves for the challenges ahead.”
Climate change is making its way into more than the site-selection process for many associations by becoming part of their curriculum. We may go and stay in a massive hotel, but we go and have dinner at the tiny, neighborhood restaurant. … We have to support the diversity and variety that is so important to our industry.”.
Development Counsellors International (DCI) has published an insights report — “ A View From Meeting Planners: Winning Strategies in Destination Marketing ” — whose planner responses mesh with those of Convene’ s survey takers. But don’t just take our — or our survey respondents’ — word for it.
Just like our siteselection process for in-person events, we’ve evaluated an obscene number of virtual platforms so that we can advise our clients on the best “venue” (i.e. The only thing that has changed is the locale and venue. platform) options for their virtual event. Virtual Platform + Coterie Spark = Virtual Experience.
A couple of experts untangled the DMO/CVB/ DMC relationship during a recent webinar sponsored by empowerMINT, the online information tool from Destination Marketing Association International. read more.
Tanna Pearman, meeting broker for Las Vegas-based Meetings Made Easy, handles siteselection and contracting for both corporate and association clients, which means her approach to building RFPs focuses on different elements of each meeting to match a given destination and its various hotels.
Nominated by Maureen Sojka, Events Manager, Creative Marketing Alliance — “Lisa took over as the third CSM for this meeting and was able to help me pull off a perfect event for this client. Nominated by Ann Luketic, CMP, Marketing Event Specialist, Progressive Insurance — “Rachel is very professional and detailed. Lisa Chang.
We’re extremely proud of our editorial, design, marketing and sales departments, and I’m thrilled that Smart Meetings 360 is getting the recognition it deserves. “These victories reinforce our position as the No. 1 resource for meeting planners,” says Marin Bright, CEO and founder of Smart Meetings. About Smart Meetings 360, Inc.:
It affects everything from the siteselection process right through to delivery. Mitch Cooper is the Content Marketing Manager for Experient. “Our budgets are going up in that line item [event security], but it affects everything,” said Gregg Talley, FASAE, CAE, President & CEO of Talley Management Group. “It About Mitch.
It’s all in there, from initial ideation and market research, through budgeting and sponsorship, siteselection, and marketing. Content Summary: This checklist from Endless Events provides nuggets of information along with each item planners need to check off as they go through the planning process. Download here.
Over the last year, destination marketing organizations also have expanded their use of digital tools to make personal connections with clients. One area where Abbate thinks that virtual site inspections will be helpful is in cutting costs. “If Making a Digital Connection. This could be cost-saving for our organization.”
CMP International Standards, for example, are updated every five years to cover the latest in strategic planning, project management, risk management, financial management, human resources, stakeholder management, meeting/event design, site management and marketing. Pop Quiz for MPI Innovator Jessie States. Jessie States.
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