Event Marketer

OCTOBER 31, 2024

The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a social media photo background activation, sampling, and tote bag printing.

Marketing 312

Marketing Social Media Travel Transportation 312

PCMA Convene

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.

Social Media 101

Social Media B2B Advertising Events 101

Event Marketer

FEBRUARY 23, 2025

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

Trade Shows 214

Trade Shows Social Media Retail Marketing 214

Smart Meetings

MARCH 7, 2025

Hotels can use this playful style to make emails, social media posts, and ads feel personal and exciting. Here are some examples of what this could look like: Email Subject Lines: Hot Tub + Happy Hour = The Weekend You Deserve Social Media Posts: You + ocean views + bottomless mimosas? Text your squad.

Marketing 130

Marketing Social Media Hotels Travel 130

Attendease

SEPTEMBER 6, 2023

This led to a quick shift in how to approach one’s virtual event marketing strategy. Marketing these types of events can be pivotal to drawing huge numbers of registrations and high levels of engagement. If used correctly, social media can be a convenient asset to your event marketing strategy.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

Fashion 295

Fashion Apparel Social Media Marketing 295

Picatic by Eventbrite

OCTOBER 13, 2021

Boost, Eventbrite’s all-in-one event marketing platform, lets you run ad campaigns that crush on social media, host contests to build your email list, and create custom event pages. Since Eventbrite Boost’s launch in May, event organizers have seen how easy it can be to build their brand.

Marketing 368

Marketing Social Media Event Marketing Events 368

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We I think we struck a good balance.” Agency: Black Flamingo Agency.

Food and Beverage 296

Food and Beverage Social Media Entertainment Tech 296

Eventmobi

SEPTEMBER 18, 2024

To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. In this guide, we’ll explore the top tips you need to consider when planning your event marketing campaign. Let’s begin!

Event Marketing 321

Event Marketing Marketing Social Media Events 321

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

FEBRUARY 18, 2025

12 death of Duolingos wise(ass) owl mascot, Duo, and the flood of mourning fans and brands who have reacted to his untimely demise on social media. (If With social platforms like Instagram consistently flagging and removing posts showcasing the organizations work, Perky found a clever loophole. Enter: the Third Nipple campaign.

Social Media 227

Social Media Marketing Technology Event Marketing 227

Event Marketer

FEBRUARY 6, 2025

In each market, with the help of well-known eateries in the area, the brand will provide a localized twist on a beloved culinary duomartinis and fries, sometimes referred to as the Adult Happy Meal. The Tiny Tini has been a hit with both in-person attendees and consumers who follow along on social media.

Travel 265

Travel Social Media Fashion 2025 265

Event Marketer

APRIL 4, 2022

The market offered a range of shareable moments, including a 360-degree video activation. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free.

Marketing 352

Marketing Social Media 2019 Education 352

Prestige Events Magazine

OCTOBER 29, 2024

It is highly customisable per our clients’ needs which is rare in the market. We have refined Envoku with decades of expertise and audience insights, ensuring it delivers exceptional value.

2025 264

2025 Social Media Sustainability Management 264

Event Marketer

DECEMBER 5, 2024

“Our brand is all about playful mischief, so we thought this partnership and putting consumers in this escape room would be an amazing way to let them live and breathe our new campaign beyond just snacking,” says Flavia Simoes, senior director-marketing at Cheetos.

Social Media 278

Social Media Marketing Event Marketing Events 278

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry. Move Over, Kim Kardashian.

B2C 370

B2C Social Media B2B Advertising 370

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 356

Event Marketing Marketing Social Media 2021 356

Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. In this guide, well review how to harness email marketing leading up to your event. High-quality subject lines for pre-event marketing emails are: Personalized. Action-oriented.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

Apparel 296

Apparel Fashion Social Media Travel 296

Picatic by Eventbrite

JANUARY 26, 2021

But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […]. You’ve put a lot of time, resources, and money into planning your event — now you have to make sure it’s well attended so that all of that hard work pays off.

Marketing 370

Marketing Event Planning Events Social Media 370

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being. Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness.

Marketing 311

Marketing Education Social Media 2022 311

Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story?

Automotive 278

Automotive Hotels 2015 2025 278

Event Marketer

DECEMBER 12, 2024

popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets and audiences. He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond.

2025 263

2025 Entertainment Social Media Marketing 263

Event Marketer

MARCH 25, 2025

We often oversimplify Gen Z and say that because of social media, because of phones, that they really do want to be home and behind the screen, but our mall traffic was up 4 percent to the overall mall traffic in Q4, says Ashley Schapiro, American Eagles vp-marketing. What does that mean?

Fashion 179

Fashion Banking Social Media Marketing 179

Eventmobi

MARCH 19, 2025

Strategically Market the Kickoff Event Finally, plan an event marketing strategy that leverages the power and reach of various communication channels. For instance, you might promote the event via social media, email, direct mail, flyers, and more.

Social Media 195

Social Media Events Speakers Marketing 195

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

OCTOBER 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. In addition to the restaurant, Doritos will host a Doritos Night Market pop-up ahead of Sabrina Carpenter’s performance at the Crypto.com Arena on Nov. Absolutely.)

Food and Beverage 299

Food and Beverage 2025 Hotels Social Media 299

Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well.

Food and Beverage 306

Food and Beverage 2024 Social Media Entertainment 306

Event Marketer

JUNE 15, 2021

To capitalize on their fans’ passion, several companies—particularly in the beer category—have taken the typical brand ambassador role to the next level by recruiting for newly-invented positions with social media-driven responsibilities and cheeky titles. national parks and produce content for the beer’s social media channels.

Social Media 358

Social Media Healthcare Education Marketing 358

Event Marketer

MARCH 14, 2025

They could use markers to color in a pet outline featured on a Color Therapy wall, write a message on a butterfly and stick it on a colorful tree collage, pose in a Find Your Roar safari-themed photo booth alongside plush lions, and snap a selfie in front of a Kitty Warhol backdrop for social media.

Trade Shows 247

Trade Shows 2025 Social Media Conference 247

Smart Meetings

JANUARY 14, 2025

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. The San Diego Tourism Authority works closely with local authorities to stay updated on local fire conditions and shares any potential impacts to travelers via social media and on this website.

Meetings 245

Meetings 2025 Tourism Hotels 245

Smart Meetings

MARCH 19, 2025

From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Shareable: Encouraging Organic Word-of-Mouth Your attendees should be your best marketers. A truly great event doesnt just meet expectationsit exceeds them at every turn.

Social Media 204

Social Media Speakers Events Marketing 204

Event Marketer

MARCH 28, 2025

Having competent personnel and contractors involved early on is critical for risk mitigation, as well as sufficient resources, risk assessments, crowd management plans, tests, pre-event safety checks, and ongoing monitoring through CCTV, drones, staff in elevated positions and social media, Allen says.

Risk Management 241

Risk Management Consulting Insurance Social Media 241

Event Marketer

NOVEMBER 25, 2024

See Olivia Benson Plaza in Action: Hone Your Social Listening Strategy To deliver fans exactly what they want, NBC listens to them very closely. Not only does the brand directly ask fans IRL and online what they’d like to see more of at events, it mines social media comments to determine the top requests. “We’re

Apparel 264

Apparel Social Media Sports Events 264