Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

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Sponsorships Wireless 2024 Advertising 289

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Sponsorships Food and Beverage 2023 Sports 319

Event Marketer

OCTOBER 31, 2024

It’s those little touches, as simple as a branded newspaper at the event, that is well-thought-out,” says Connor Smith, director of entertainment marketing and social media at Topgolf, about the special edition Topgolf Times newspaper displayed in newsstands. “We I think we struck a good balance.” Agency: Black Flamingo Agency.

Food and Beverage 286

Food and Beverage Social Media Entertainment Tech 286

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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Sponsorships Negotiating Social Media Travel 262

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. Avoid the ‘one-size-fits-all’ approach. Pickle with a purpose.

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Sponsorships Sports Social Media Marketing 246

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

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Corporate Events Sponsorships Social Media Financial 321

Smart Meetings

DECEMBER 26, 2024

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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Trade Shows 2024 Education 2025 245

Event Marketer

APRIL 3, 2023

At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

Sponsorships 264

Sponsorships Sports Social Media Contracts 264

Attendease

MARCH 5, 2024

Create event-related blog content Content marketing is an effective way to spread awareness about your organization’s opportunities without being too overt. 82% of consumers feel more positively about a company after engaging with their custom content, making content marketing a useful strategy for promoting upcoming events.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 245

Sports Sponsorships 2023 Social Media 245

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 286

Sponsorships Insurance Sports Banking 286

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

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Sponsorships Social Media Events Corporate Events 195

Eventmobi

MAY 19, 2021

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

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Sponsorships 2021 Food and Beverage Marketing 242

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. This includes venue costs, marketing, speaker fees, and logistics.

Social Media 396

Social Media Financial Sponsorships Events 396

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

Social Media 149

Social Media Wireless Events Advertising 149

Endless Events

MARCH 3, 2022

If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? Community is one way to go about promoting events without social media, but it’s not just any community that will do.

Social Media 139

Social Media Advertising Sponsorships B2B 139

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

Social Media 370

Social Media Sponsorships Retail Venues 370

Eventmobi

JANUARY 3, 2019

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

Sponsorships 172

Sponsorships Event Apps Social Media Events 172

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Marketing and Communications Manager. Sponsorship Coordinator. Practice gratitude.

Social Media 381

Social Media Sustainability Sponsorships Management 381

GEVME

MARCH 24, 2022

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Event Marketer

FEBRUARY 19, 2025

Both Xtadium and Horizon are owned by the social media giant. It all happened viaXtadium, a mixed reality platform for sports experiences, and NBA Arena , a VR app available on the Horizon Worlds metaverse platform.

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2025 Apparel Sports Sponsorships 225

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 310

Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

Social Media 150

Social Media 2008 Event Apps Event Marketing 150

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. Your proposal should include a spreadsheet and strong data visuals that outline anticipated attendance, attendance numbers of past events, social media engagement, and so on. The secret of successful sponsorship programs. PROPOSE DIFFERENT PACKAGE LEVELS.

Sponsorships 185

Sponsorships Negotiating Social Media Advertising 185

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships.

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Sponsorships 2014 Social Media 2021 350

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

Social Media 120

Social Media Wireless Events Advertising 120

Event Marketer

DECEMBER 14, 2021

To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Within the first few hours of the game going live, the fan response was incredible,” says Alyson Griffin, head of marketing at State Farm.

Social Media 299

Social Media Sponsorships Sports Tech 299

GEVME

JULY 4, 2018

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Event marketing isn’t only about a one-day show going viral. The short answer is communicate.

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Event Marketing Marketing Social Media Events 159