Eventsforce

DECEMBER 12, 2019

In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.

Social Media 87

Social Media 2020 Tech Transportation 87

Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy?

Social Media 137

Social Media Sports 2019 Entertainment 137

Social Tables

FEBRUARY 9, 2018

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?

Venues 112

Venues Marketing Social Media Hospitality 112

Social Tables

AUGUST 13, 2021

Partner with local transportation services to host museum event crawls, garden crawls, or market crawls. Promote events on social media. Host fun, creative, and unique campus sporting events. Most campuses have your run-of-the-mill sports teams: basketball, baseball, soccer, football, etc.

Event Ideas 35

Event Ideas Social Media Sports Transportation 35

Prestige Events Magazine

FEBRUARY 14, 2024

per attendee, surpassing live sports, theatre, and comedy. This underscores the growing appeal of live music and highlights significant opportunities for event organizers and marketers. Live sports, despite attracting frequent visits, saw a lower average spend of £50.63.

Social Media 59

Social Media Sports 2024 Marketing 59

Event Industry News

JULY 9, 2019

Snöball, an event marketing company, revealed that videos on Facebook gained twice as much engagement compared to posts with images. Remember, you’re not the only one trying to market your event: the speakers themselves will want to tell as many people about their presentation, and therefore, about your event. Social media.

Speakers 99

Speakers Marketing Social Media Advertising 99

Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 126

Sponsorships Social Media Sports 2024 126

GEVME

OCTOBER 1, 2019

Organisers can listen to them when they’re cooking, playing sports, or driving home from work. While it has only been produced for a few years, during that time, guests such as the vice president of Eventbrite, the marketing director from Event Manager Blog, and Michelle Wyatt from CadmiumCD have spoken into the microphone.

Event Management 198

Event Management Management Social Media Entertainment 198

Event Industry News

DECEMBER 17, 2020

In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high profile personalities were sent across the OIOV social media channels. The videos released across social media channels and www.wecreateexperiences.co.uk

B2B 138

B2B B2C Social Media 2021 138

Python Events

OCTOBER 4, 2021

Stadiums and sports fields across the UK are preparing for upcoming matches as the country recovers from the COVID pandemic. Sports fans are excited to resume attending events, as sports stadiums are now allowed to operate at full capacity once again. Seatedly is the top sports ticketing company in the UK.

Sports 85

Sports Marketing Social Media Government 85

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 98

Marketing Sports Hospitality Tourism 98

MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. the majority of whom—51 percent—planned business events, along with festivals (14 percent), classes (12 percent), and musical (7 percent) and sporting events (5 percent). and 51 percent of U.K. respondents. •

Marketing 87

Marketing Social Media 2017 Sports 87

Attendease

FEBRUARY 7, 2023

But, for all the meticulous planning your nonprofit puts into planning events such as the venue, activities, catering, decor, and marketing, there are still some things out of your control. Sports or physical contact activities Sensitive topics to be discussed, emotional triggers, etc. Create a QR code. Set up a waiver kiosk.

Consulting 195

Consulting Sports Social Media Events 195

Eventmobi

NOVEMBER 9, 2023

This includes things like welcome emails and packages, social media templates, and more. Welcome email According to the 2022 Membership Marketing Benchmarking Report , 79% of associations use welcome emails in their onboarding. Build your onboarding toolkit. Welcome new members with resources.

Social Media 195

Social Media Sports Event Ideas Event Apps 195

Eventmobi

JULY 26, 2023

While a full week of in person events would require a lot of resources, it’s much less complicated to schedule social media shout outs, webinars, and virtual games in close succession. Member of the month Announcing a Member of the Month in your newsletter and on social media is a personal way to show member appreciation.

Social Media 195

Social Media Education Advertising 2022 195

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

Social Media 142

Social Media Advertising Speakers 2020 142

Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

Venues 132

Venues Social Media Financial 2022 132

Social Tables

DECEMBER 9, 2016

There is nothing like a good sporting event to promote sportsmanship and friendly competition. If you’re planning your first sporting event, there may be some questions running through your mind over what is required in terms of logistics and venue layout. Sporting events should be about fun and not about winning.

Sports 60

Sports Social Media Events Venues 60

Python Events

JULY 26, 2021

COVID-19 has had a huge impact on industries around the world, and sport is no different. With professional sports leagues suspended for months on end, stadium capacities reduced, sports clubs on pause, and even the Tokyo 2020 Olympic Games postponed for a year at a cost of $4 billion , the impact on sport around the world is huge.

Sports 73

Sports 2020 Social Media Management 73

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.

Sports 115

Sports Sponsorships Food and Beverage Apparel 115

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

Food and Beverage 116

Food and Beverage Sports Wireless Social Media 116

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

Sponsorships 124

Sponsorships Food and Beverage Sports 2021 124

Cvent: Event Marketing

JULY 10, 2018

Getting the hang of social media is hard enough, let alone figuring out how to keep up with social media trends, but it’s important to stay on top of your game in order to engage your followers. Nowadays a major part of your brand is social media. Nowadays a major part of your brand is social media.

Social Media 44

Social Media 2016 Sports Conference 44

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

2022 140

2022 Advertising Sports Social Media 140

Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. The goal of the program was to create activations with diverse representation celebrating Black-owned businesses in key markets.

Social Media 122

Social Media Fashion Sports 2019 122

Maritz Global Events

OCTOBER 17, 2019

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? While one group lathers itself in body paint and the other thirsts for personal and professional knowledge, event guests and sports fans have several things in common.

Sports 58

Sports Social Media Entertainment Events 58

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. Using their smartphones, consumers scanned a football-shaped QR code found on the #TeamStateFarm Football Find microsite, the State Farm Newsroom site, on State Farm’s social media channels, and on physical signage in the city.

Social Media 119

Social Media Sponsorships Sports Tech 119

GEVME

MAY 15, 2020

In other words, knowing about the right software for event planners for running digital events is as essential and useful in the event industry as knowing how to manage a social media account to promote your business. Most of the event management software in the market promise success and quality service.

Event Management 156

Event Management 2020 Management Social Media 156

Event Marketer

JULY 2, 2024

The marketing campaign started back in March with the release of the Official Green and Official Black Trailers on Max’s YouTube channel that had fans choosing a side with their views. The Associated Press sent a reporter out to confirm that the banners on the bridges were not present and that they were, in fact, part of a social media stunt.

Social Media 119

Social Media Sports Marketing Event Marketing 119

Event Industry News

JUNE 3, 2019

This prevents attendees from uploading content to social media, message/call friends and make transactions. Pete Jeavons, marketing and communications director at BT and EE, said: “Smartphones have become a festival must-have as we’ve seen each year with more and more data being consumed at Glastonbury Festival.

Social Media 105

Social Media Sports 2022 2020 105

Event Industry News

MARCH 16, 2020

This has recently been adapted to help combat the current situation with the Covid-19 epidemic, allowing fans to “participate” in closed door events, through a combination of social media and smartphone technology, Spelfie can still play a part in keeping sports fans, players and teams connected.

Social Media 97

Social Media Advertising Sports Technology 97

Event Marketer

SEPTEMBER 5, 2023

He not only sported a black-and-white Claritin-branded racing suit—emblazoned with his name, of course—but also enthusiastically engaged with on-site media and attendees as an ambassador for the brand. The brand leveraged its social media channels, and Muniz posted about the event for his own followers.

Social Media 111

Social Media Hospitality Sports Marketing 111

Event Marketer

AUGUST 16, 2021

Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. It takes a lot of operational coordination and strategic planning, especially with a global service like ours,” says Jared Goldsmith, global head of action and thriller marketing at Amazon Prime Video. “We’re

Social Media 140

Social Media Transportation Airlines Travel 140

SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Engage attendees with targeted event marketing communications. Entertainment and Sports Events.

2022 147

2022 Event Management Management Social Media 147

FoodStorm

JULY 28, 2019

Try these essential tips for marketing your business and watch as the customers come running in. Embed photos and videos in your blogs, social media posts, and email mail-outs to encourage sharing. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself.

Marketing 68

Marketing Social Media Ecommerce Trade Shows 68

GEVME

JUNE 5, 2020

Nowadays, you can find software to live stream all kinds of events, from concerts, sports, weddings, graduations, conferences, and everything else in between. Third, you can quickly and effectively promote your event on social media. Just in five years, internet video traffic has soared and will continue to soar. VidBlasterX.

2020 218

2020 Social Media B2C Events 218

Event Industry News

DECEMBER 5, 2019

Dawn Farrow, CEO and founder of Boom Ents and Boom Sport, has revealed immediate plans for a bold rebrand of the business, bringing all elements under the new banner of Boom Live, in a decision Farrow says will deliver a renewed sense of vision, clarity and cohesion to her business.

Sports 52

Sports 2012 Entertainment Social Media 52