Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Prestige Events Magazine

FEBRUARY 14, 2024

per attendee, surpassing live sports, theatre, and comedy. This underscores the growing appeal of live music and highlights significant opportunities for event organizers and marketers. Live sports, despite attracting frequent visits, saw a lower average spend of £50.63.

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Social Media Sports 2024 Marketing 147

Eventbrite UK

AUGUST 7, 2017

25% of traffic to ticketing and registration pages comes from social media so it's essential your strategy is on point to convert traffic into ticket sales. The post Essential Guide: Social Media for Events appeared first on Eventbrite UK Blog.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

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Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

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Venues Social Media Financial 2022 331

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.

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Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

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Food and Beverage Sports Wireless Social Media 290

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

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Sponsorships Food and Beverage Sports 2021 312

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

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2022 Advertising Sports Social Media 352

Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. The goal of the program was to create activations with diverse representation celebrating Black-owned businesses in key markets.

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Social Media Fashion 2019 Sports 306

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. Using their smartphones, consumers scanned a football-shaped QR code found on the #TeamStateFarm Football Find microsite, the State Farm Newsroom site, on State Farm’s social media channels, and on physical signage in the city.

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Social Media Sponsorships Sports Tech 299

Event Marketer

JULY 2, 2024

The marketing campaign started back in March with the release of the Official Green and Official Black Trailers on Max’s YouTube channel that had fans choosing a side with their views. The Associated Press sent a reporter out to confirm that the banners on the bridges were not present and that they were, in fact, part of a social media stunt.

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Social Media Sports Marketing Event Marketing 299

Event Marketer

SEPTEMBER 5, 2023

He not only sported a black-and-white Claritin-branded racing suit—emblazoned with his name, of course—but also enthusiastically engaged with on-site media and attendees as an ambassador for the brand. The brand leveraged its social media channels, and Muniz posted about the event for his own followers.

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Social Media Hospitality Sports Marketing 279

Event Marketer

AUGUST 16, 2021

Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. It takes a lot of operational coordination and strategic planning, especially with a global service like ours,” says Jared Goldsmith, global head of action and thriller marketing at Amazon Prime Video. “We’re

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Social Media Transportation Airlines Travel 351

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” Overwhelmingly, men were named. But on Dec.

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Sponsorships Sports Social Media Contracts 264

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

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Sponsorships Sports Social Media Marketing 246

Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. The brand has its sights on activating The Hill in other markets. broadcast audience. Agency: TXG (The Experiential Group).

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Sponsorships Sports Social Media Marketing 246

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. SILVER WINNER.

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Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

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Sports Sponsorships Retail Social Media 246

Event Marketer

APRIL 17, 2023

James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail. Brand ambassadors sported blue Paramount+ parkas with white pom knit hats and ski pants.

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Sports 2023 Social Media 2022 246

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

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Sports Hospitality Social Media Sponsorships 246

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

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Marketing Social Media Events Advertising 148

Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

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Food and Beverage Social Media 2022 Negotiating 289

Canadian Special Events

NOVEMBER 26, 2024

A highlight of the evening was the dynamic dance floor, which led up to a platform designed to resemble sports bleachers. This subtle nod to Dylan’s love of sports was incorporated in a way that didn’t overshadow the overall elegance of the event. The post A Deep Love of Sports appeared first on CanadianSpecialEvents.com.

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Sports Social Media Entertainment Venues 52

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. percent in 2022 to 30.8

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

JULY 5, 2021

The vintage school-bus-turned-mobile-factory was designed to provide consumers with the same experience they would have while visiting Chaco’s Michigan-based ReChaco Factory, where workers repair the brand’s signature Z/ sandals and new after-sport Chillo slides. I can say all day long, ‘our sandals are super durable.’

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Retail Healthcare Social Media Marketing 306

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

Education 348

Education Marketing Retail Social Media 348

Event Marketer

OCTOBER 17, 2022

The artists sported the special edition Wayfarers during their sets. The post Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere appeared first on Event Marketer. and closing with day party Everyday People. Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour.

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Social Media Sports Venues Speakers 264

Event Marketer

SEPTEMBER 30, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. The strategy is quite relatable: Sports and tailgating are fun, but the bathroom situation at such events is most certainly not. FYRE FEST MEETS WONKA?

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Advertising 2025 Social Media 2024 289

Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

Financial 290

Financial Fashion Banking Social Media 290

Event Marketer

OCTOBER 31, 2023

From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Here, we explore the four key facets of the brand’s sponsorship program.

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Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. When the campaign wrapped, tails were wagging across the board. Agency: Activent.

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Sponsorships Retail Sports Social Media 246

Event Marketer

JUNE 27, 2023

It kind of takes on a life of its own.” — Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons With Formula 1’s recent explosion in the U.S., Agencies: Momentum Worldwide; M&C Saatchi Sport & Entertainment North America; Quaker City Mercantile; Dentsu. who would go, what kind of crowd there would be.

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2022 Sports Social Media Entertainment 246

GEVME

APRIL 5, 2018

From pre-event planning to marketing, we’ve created a comprehensive guide to grand opening organization which covers every process you’ll have to take charge of. Mix them up or choose a particular type of an opening event that can beef up your marketing efforts. How to market your opening ceremony. Build social media campaigns.

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Social Media Advertising Marketing Sports 195

Smart Meetings

AUGUST 23, 2024

Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.

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Hospitality 2003 Food and Beverage 2023 231