This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints. Working with Taggbox, event attendees from anywhere in the world can now interact and engage in real-time through live content updates in socialmedia.
With seamless API integrations, expert support for customisation, actionable data insights, with sustainability report and ISO data security accreditation, Live Group believes that Envoku will become one of the leading communication and engagement platforms available. Speaking on the launch, Stephen D.
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?
Today, more caterers and event planners are turning to zero-waste practices, often supported by innovative catering software, to reduce environmental impact and attract clients who value sustainability. Menu Planning with Sustainability in Mind A significant aspect of zero-waste catering lies in the menu.
and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.
Sustainability Strategies You Might Like: Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification. 10 Event Sustainability Ideas to Implement Right Now. “We And then on top of that, we have out-of-home and radio [advertising] going right now, so this kind of ties in nicely with all the marketing efforts in the area.”.
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmedia platforms.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had socialmedia users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story?
An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.
The stated core values include life balance, sustainability, service, leadership and innovation, curiosity and creativity, diversity and inclusivity, community and collaboration, and professionalism and integrity. The conference emphasized the power of California tourism as an economic, social and cultural force for good.
Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. Highlight these seasonal elements in your marketing. Clients love when all-in-one solutions are available.
Strategically Market the Kickoff Event Finally, plan an event marketing strategy that leverages the power and reach of various communication channels. For instance, you might promote the event via socialmedia, email, direct mail, flyers, and more.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Make sustainable decisions. Marketing and Communications Manager. Make sustainable decisions.
AGENC put out a statement on its socialmedia channels saying that the best way to help is to keep your productions and events in L.A. Your events, shoots and productions bring life to our city and are essential to sustaining its vibrancy. These experiences taught us how to adapt under pressure. We believe L.A.
In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. Effective Event Promotion Using SocialMediaSocialmedia continues to be an indispensable tool in the promotion of events.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Marketing and promotion. Surprisingly enough, socialmedia isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while socialmediamarketing came in second place, at 49 percent. What is driving budget boosts?
Johnson Experience Marketing that produced the event. The winners walked away with cool socialmedia content, a feeling of reconnecting with their inner child, and of course, serious admiration for Geminis powers. Johnson Experience Marketing) Featured photo credit: Alive Coverage Have a story idea? Partner: George P.
While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.
Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Research and compare prices from multiple vendors to ensure you’re getting the best value for your money.
In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials. Alignment of Values and Goals Ideally, your sponsor won’t just partner with you for the marketing perks. In-kind: The sponsor will donate goods or services to your event, instead of providing funds.
That’s why more event planners are shifting their strategy to sustained events programs. A sustained events program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. Why The Shift Towards Sustained Events In Modern Event Planning Strategies?
Neolith Located at the end of a very long aisle, Spanish brand Neolith brought in attendees with dramatic entrance architecture that also doubled as a socialmedia sharing opportunity. The setup was a real “focus” of attention, capturing the essence of design and sustainability in a single frame.
Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.
That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively. What is event marketing. Why is event marketing important?
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?
Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events.
In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?
Its 2021 DestinationNEXT Futures Study points the way for these destination organizations to rebuild their visitor economies while creating “more sustainable destinations and enriching their communities.”. Sustainable development: destination and product development to marry people, planet, profit and policy.
This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.
Following we will discuss how companies can have sustainable hybrid events within and outside their organization. It can also include socialmedia platforms for live streams such as Facebook and Instagram. This is one of the principal elements to ensure hybrid event sustainability within a company. .
From innovative presentation ideas to sustainable practices and tech integrations, this blog post explores fresh concepts to keep self-serve dining cutting-edge and relevant. Sustainable Buffets Modern customers increasingly appreciate eco-friendly practices. Source ingredients from local suppliers to minimize your carbon footprint.
The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. Cultural & Heritage Marketing Council.
He brings over 25 years of experience in the travel industry, most recently serving as assistant airport director, strategy and development at Pensacola International airport, where he implemented strategic planning initiatives to foster local economic growth and sustainable tourism practices.
The inaugural issue of Incentive Insights by Penguins features articles on a variety of subjects, such as the importance of reward and recognition today, how to make your incentive sustainable, top tips for a perfect incentive, and the hot destinations for 2023.
Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Axel Najera Axel Najera, Fairmont Mayakoba Fairmont Mayakoba appoints Najera to the role of assistant director of marketing.
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.
And as sustainability remains a crucial element for an increasing number of event profs and destinations, small meetings make sustainable practices a bit easier to implement, as smaller groups require a little less of, well, everything. This was really well received, Minzey adds.
In today’s world, where environmental concerns are at the forefront of global discussions, event organizers are increasingly embracing sustainable event management to host eco-friendly and socially responsible events. Sustainable Event Marketing and Communication The power of storytelling can be harnessed to create social impact.
The pandemic changed the way brands think about and do business with consumers, and it also changed the way marketing organizations create and execute campaigns. Smart marketers have reimagined the traditional marketing funnel as an “orbit” with a new, transaction-based model as its driving force: “ Experiential Commerce.”
New generations of event planners have seen how a combination of virtual and in-person elements can boost event sustainability and accessibility. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . Through events.
Most brands have socialmedia managers to keep the company in the public consciousness. Roles that can be performed remotely include: Socialmedia manager. Marketing and PR executives. They want to be part of a company that respects its employees, supports social issues and takes care of the environment.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content