Smart Meetings

FEBRUARY 11, 2022

The crux of merging VR media and technology with the event and hospitality industries is in their shared inclination and motivation to effect experiences. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. But what does it take to access VR tech?

Tech 279

Tech Food and Beverage Social Media Entertainment 279

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 231

Marketing Event Marketing Event Tech Tech 231

Smart Meetings

JANUARY 7, 2019

Marketing and promotion. Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Event tech continues to grow rapidly.

2019 256

2019 Social Media Sustainability 2018 256

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

2025 147

2025 Social Media Event Marketing Event Apps 147

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I

Social Media 317

Social Media Advertising Retail Banking 317

Event Marketer

DECEMBER 14, 2021

Using their smartphones, consumers scanned a football-shaped QR code found on the #TeamStateFarm Football Find microsite, the State Farm Newsroom site, on State Farm’s social media channels, and on physical signage in the city. 4-7 online as well as at physical locations in the Kansas City area.

Social Media 299

Social Media Sponsorships Sports Tech 299

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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2020 Social Media B2B B2C 293

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. from March 8-9 was the physical manifestation of the brands social media gallery of the same name.

2025 278

2025 Airlines Food and Beverage Sports 278

Attendease

AUGUST 15, 2023

Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.

Tech 364

Tech Education Social Media Management 364

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Social Media 263

Social Media 2012 Event Apps Entertainment 263

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Bizzabo

NOVEMBER 15, 2018

The most authoritative 2019 tech conferences directory on the web. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. Start Date.

Tech 168

Tech 2019 Conference Technology 168

Caterease

DECEMBER 17, 2024

However, succeeding in holiday catering requires more than great foodcareful planning, streamlined operations, and effective marketing. The key lies in effective organization and tech-driven efficiency. Marketing Strategies to Secure More Event Bookings Efficient operations are just one side of maximizing holiday catering revenue.

Social Media 98

Social Media Marketing Management Event Management 98

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. GOLD WINNER.

2021 325

2021 2020 Entertainment Technology 325

Attendease

AUGUST 28, 2022

For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. As more events are added to the marketing mix, it becomes unrealistic to execute them using human resources alone or using the piecemeal approach we mentioned earlier. Conclusion.

Event Management 332

Event Management Management Tech Event Tech 332

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 222

Marketing Speakers Social Media Event Marketing 222

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

2022 352

2022 Advertising Sports Social Media 352

Event Marketer

DECEMBER 18, 2023

A lot of times, it’s a kind of homecoming for the tech folks.” Simone White, SVP-AfroTech and Live Events Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., left) Event Marketer: You just hosted AfroTech Conference last month.

Tech 306

Tech 2023 Conference 2024 306

Eventmobi

MAY 9, 2019

Nowadays, better and more user-friendly event app options through tech vendors are available. . Additionally, phones are a good way to gather data about the market and provide personalized customer service at the same time. Tip 4: Increasing user engagement through social media. Tip 3: Provide relevant content.

Event Apps 233

Event Apps Social Media Marketing Events 233

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. GET YOUR TECH LEVELS RIGHT.

Insurance 207

Insurance B2C Social Media B2B 207

Smart Meetings

MARCH 3, 2022

As it’s still in its infancy, there isn’t much known about the metaverse, although large corporations, such as Nike, Adidas, Disney and Walmart have expressed plans to be a part of the metaverse; JP Morgan and Goldman Sachs believe the metaverse will become a market opportunity valued well into the trillions.

Meetings 279

Meetings Social Media Tech Technology 279

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. If you can get the visitor experience just right – which doesn’t need to include flashy tech and an over-amped budget – and delight delegates at every turn, you’re sure to succeed.”.

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2019 Event Planning 2016 2018 375

Event Marketer

MARCH 27, 2023

As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. On top of that, we wanted to bring the show to the attendees of SXSW through this sort of irreverent and eye-catching guerrilla stunt,” says Jo Fox, svp-consumer and content marketing at Peacock.

2023 246

2023 Entertainment Social Media Transportation 246

Event Marketer

OCTOBER 4, 2022

They’re carpenters and metal workers, artisans and acrylics specialists, tech engineers and content masters. Indeed, fabricators are Jacks of all trades that have the chops to install and dismantle an exhibit in the blink of an eye or craft a consumer environment that translates into social media gold—on time, on budget and on-brand.

Tech 130

Tech Social Media Event Marketing Marketing 130

Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

Speakers 195

Speakers Social Media Advertising Event Management 195

Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

Speakers 195

Speakers Social Media Advertising Event Management 195

Attendease

SEPTEMBER 13, 2023

For example, a tech-savvy audience might prefer a more interactive session with live chat, while a more traditional audience may be more comfortable with a simpler, lecture-style presentation. Make the most of all the digital marketing tools at your disposal! Next, define your target audience.

Social Media 395

Social Media Education Management Tech 395

Event Marketer

JULY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts. The brand first launched the virtual balloon, shaped like its iconic jar, on social media. Every attendee also left with codes to redeem for in-game currency.

Airlines 296

Airlines Insurance Entertainment Banking 296

Guidebook

MARCH 10, 2025

It requires strategic planning, clear communication and marketing, and a way to capture early interest. By allowing potential attendees to show early interest, the pre-registration process can help optimize your marketing strategy and enhance the attendee experience. Getting people to commit to an event is no easy task.

Social Media 78

Social Media Speakers Marketing Event Management 78

SpotMe Blog

OCTOBER 27, 2022

Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . Event marketers have realized this. But all is not lost for marketers. Event tech companies are working on making their products easier to use in 2023.

Corporate Events 246

Corporate Events 2023 Event Apps Event Tech 246

Caterease

JANUARY 9, 2025

From innovative presentation ideas to sustainable practices and tech integrations, this blog post explores fresh concepts to keep self-serve dining cutting-edge and relevant. Tech-Enabled Experiences Technology is entering every industry, including catering. Why not integrate tech into your buffet concepts?

Sustainability 94

Sustainability Tech Social Media Corporate Events 94

Picatic by Eventbrite

APRIL 19, 2019

When a hurricane strikes a coastal community, images of the destruction spread rapidly through social media. Seeing the painful images, the sympathetic public acts fast to set up online fundraising campaigns and raise funds for the relief effort — all before the storm victims can register their shock.

Social Media 246

Social Media Events Event Tech Tech 246