Attendease

JUNE 20, 2023

But let’s face it, even superheroes need a sidekick like a good corporate event technology. Here are five ways you can make your corporate event technology work for you. Unlock resources with corporate event technology First, let’s discuss why you need modern corporate event technology.

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Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

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Event Marketer

MARCH 31, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. The stunt follows a surprise pop-up by cast members at NYCs Grand Central Terminal on Jan.

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Smart Meetings

DECEMBER 28, 2023

How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and social media posts. “We

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2024 Event Technology Technology Social Media 277

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. While participants sang, VR technology portrayed the virus and bacteria droplets being emitted around them. Agency: NFuse 360 Marketing J.C.A. Now in its 25 th year, the tour kicked off Aug.

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Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Event Marketing Marketing Social Media 2021 356

Smart Meetings

JUNE 28, 2022

Technological considerations play an important role in creating RFPs. Your technology can make or break your event. Are you gathering for marketing, networking, or community building? Social Media. Is social sharing within the event app encouraged, or restricted? Type of Event. Content Development.

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Technology Social Media Event Apps Speakers 264

Event Marketer

OCTOBER 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. In addition to the restaurant, Doritos will host a Doritos Night Market pop-up ahead of Sabrina Carpenter’s performance at the Crypto.com Arena on Nov. Absolutely.)

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Food and Beverage 2025 Hotels Social Media 300

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 348

Planning Pod

APRIL 12, 2023

Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks. Check out this post summarizing their recent report on event technology made simple.

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Social Media Education Event Planning Event Marketing 147

Smart Meetings

DECEMBER 26, 2024

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more.

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Trade Shows 2024 Education 2025 245

Picatic by Eventbrite

MARCH 14, 2019

The major stages of event planning have stayed pretty much the same over the past decade — but the technology and planning itself? From email marketing to social media advertising and partnering […]. Not so much. The post Event Life Cycle: Before, During & After an Event appeared first on Eventbrite US Blog.

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Social Media Advertising Events Event Planning 368

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Tech Event Marketing Marketing 2026 322

Event Marketer

JUNE 28, 2021

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. It leveraged state-of-the-art technologies to provide real-time interactions between the musicians in the venue and fans in their living rooms. Pearl Servat.

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Marketing Wireless Social Media Venues 331

Velvet Chainsaw

FEBRUARY 5, 2018

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations. I’m a perennial.

Marketing 271

Marketing Social Media Advertising Tech 271

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. from March 8-9 was the physical manifestation of the brands social media gallery of the same name.

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2025 Airlines Food and Beverage Sports 279

Smart Meetings

APRIL 1, 2025

Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. Highlight these seasonal elements in your marketing.

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Social Media Sustainability Hotels 2025 130

Attendease

DECEMBER 3, 2024

From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Being outpaced and out-performed by competitors using new technology to run lean, insight-driven programs that wow attendees. Planning and executing a corporate events program is no simple task.

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Corporate Events Event Management Tech Management 195

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Attendease

MARCH 5, 2024

Create event-related blog content Content marketing is an effective way to spread awareness about your organization’s opportunities without being too overt. 82% of consumers feel more positively about a company after engaging with their custom content, making content marketing a useful strategy for promoting upcoming events.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Smart Meetings

JANUARY 7, 2019

Marketing and promotion. Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Technology Reigns Supreme.

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2019 Social Media Sustainability 2018 256

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Social Media Fashion 62

Attendease

DECEMBER 27, 2023

It also faced challenges relating to rising costs, AI integration, and emerging technologies. This growth is primarily driven by shifts in event trends regarding technology advancements and evolving expectations from attendees. In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion.

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2024 Event Planning Social Media 2023 370

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

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2025 Social Media Event Marketing Event Apps 148

Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. We needed to establish the ‘whys’ of our existence.

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Social Media Sports 2019 Entertainment 344

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ Be choosy about your partners. It’s a story.

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Social Media Marketing Retail Advertising 313

Event Marketer

SEPTEMBER 8, 2021

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

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2021 Social Media Technology Event Technology 246

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Event Marketing Marketing Social Media Consulting 195

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Eventmobi

JUNE 4, 2024

Promotional Materials In addition to your association’s website, feature the above branding elements in all of your other event promotional materials, including: Email marketing. Social media. Ensure your association’s visuals and messaging shine on every social media platform. Direct mail.

Social Media 305

Social Media Advertising Events 2023 305

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Attendease

FEBRUARY 20, 2019

At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list. It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. Shrinking Budgets.

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2019 Event Planning 2016 2018 375

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing. The integration of technology in events goes far beyond video calls.

2024 195

2024 Event Marketing Marketing Sustainability 195

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. TOUCHLESS TECHNOLOGY.

Tech 363

Tech Food and Beverage Retail Technology 363

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363