Attendease

DECEMBER 27, 2023

It also faced challenges relating to rising costs, AI integration, and emerging technologies. This growth is primarily driven by shifts in event trends regarding technology advancements and evolving expectations from attendees. In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion.

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Gallus Events

JANUARY 3, 2019

(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered event technology. Can you believe that the world of technology moves so quickly? If technology moves so fast, why do we even try to keep up. The snails pace of event technology change.

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Event Technology Technology 2012 2011 217

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Eventmobi

JUNE 4, 2024

Promotional Materials In addition to your association’s website, feature the above branding elements in all of your other event promotional materials, including: Email marketing. Social media. Ensure your association’s visuals and messaging shine on every social media platform. Direct mail.

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. How can event organizers utilize technology to enhance promotions? “As

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Event Marketing Marketing Social Media Events 157

Attendease

FEBRUARY 20, 2019

At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list. It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. Shrinking Budgets.

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IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing. The integration of technology in events goes far beyond video calls.

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2024 Event Marketing Marketing Sustainability 195

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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GEVME

JANUARY 12, 2021

The inclusion of technology in creating a good experience for people has given people a better experience, and it has helped companies serve people on a whole new level. Technology has made it possible to make every experience of the event as personalized as possible so that the end-users or the members have something to remember forever.

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

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2024 Event Marketing Marketing Social Media 158

Eventmobi

JANUARY 7, 2025

Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences. Action-oriented.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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Social Media 2012 Event Apps Entertainment 260

SpotMe Blog

JULY 25, 2021

It takes some extra planning and the right event technology to do the same in the virtual space. Marketing and sales events. of event planners have become more proficient in technology as a result of the pandemic. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions.

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Social Media 2021 Trade Shows Events 279

Eventmobi

SEPTEMBER 17, 2021

If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. To help inspire your event community, we’ve put together 8 key benefits of using event technology for year-round engagement — complete with practical tips for how you can make it happen.

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2021 Event Technology Social Media Technology 325

GEVME

APRIL 6, 2022

Simply put, a digital-first event strategy takes the event a step ahead by consolidating digital technology to make the event experience far more enriched for all stakeholders — the organiser, attendees, sponsors and exhibitors. The reliance on digital technologies, in present times, to remain connected shouldn’t come as a surprise.

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Social Media 2022 Technology Events 296

Attendease

AUGUST 16, 2022

The first marketing resource you should consider in this process is your university’s event portal/ website. Social media sharing buttons. Including social media sharing buttons on your event entries allows attendees to promote the events among their friends and family members, growing awareness of the opportunities.

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Education Social Media Events Financial 369

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach.

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Marketing Social Media Education Technology 147

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

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Marketing Social Media Events Advertising 148

GEVME

NOVEMBER 25, 2021

With the changing landscape of digital technology and the key developments in events management, virtual events are no doubt reshaping how future events are going to be held from hereon. Artificial intelligence is another virtual event technology that can personalise participants’ experiences. What are the benefits of virtual events?

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Social Media Trade Shows Event Ideas Entertainment 284

Attendease

AUGUST 28, 2022

When you have outgrown your current technology. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Vetting technologies for your business. Such newfound visibility will draw even more event tech solutions into the market.

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Attendease

JUNE 28, 2024

Event management technology is your BFF in the process. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding. This is where preparing a media kit comes in handy.) Let’s get into it.

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Speakers Social Media Advertising Event Management 195

Attendease

JUNE 28, 2024

Event management technology is your BFF in the process. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding. This is where preparing a media kit comes in handy.) Let’s get into it.

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Speakers Social Media Advertising Event Management 195

Attendease

SEPTEMBER 13, 2023

Finally, since webinars depend heavily on technology, technical glitches can be a major setback. Make the most of all the digital marketing tools at your disposal! Depending on your target audience, direct email marketing , social media, and your website can become powerful allies in your promotional efforts.

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Social Media Education Management Tech 395

Attendease

FEBRUARY 26, 2020

These campaigns thrive on social media where donors can help spread the word. Look to your board members, volunteers, people with social media clout, your event planning committee, and any honored guests coming to your event like community leaders. Online Marketing. Define your program. Auction Software.

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Social Media Events Marketing 2020 284

Attendease

MARCH 28, 2024

Whether you need help with your virtual fundraising event’s marketing strategy or selecting the right technology, this guide is here to help. Strategically market your virtual event One of the core advantages of virtual events is that attendees are not limited by their geographic location. Social media.

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Social Media Technology Events Marketing 195

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

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Marketing Social Media Healthcare Advertising 130

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

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Marketing Social Media Event Marketing Events 147

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Event Marketing Marketing B2B Social Media 139

Conferences that Work

MAY 20, 2024

1—It’s always a people problem I was a technology nerd when I got that first gig. Eventually, I realized I was more interested in working with people than technology. I’m so grateful to the hundreds of clients I’ve served over the last 40+ years. Here are five reasons why I’m grateful for my clients. Thank you.

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Consulting 2009 Social Media 2013 235

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Eventmobi

AUGUST 20, 2021

If the last year has shown anything, it’s that event technology can help attendees to stay connected, even when meeting in person isn’t possible. Additionally, thanks to all the other engagement features enabled through event technology, you can create ongoing member networking opportunities.

Event Technology 292

Event Technology Technology Social Media Conference 292

Velvet Chainsaw

JANUARY 10, 2019

Most conferences exist to help their primary target markets progress and advance in their industry, profession and trade. It is not about removing technology, smart phones and social media from events. This is their core—their essence—for existence.

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Conference Social Media Entertainment Technology 310

GEVME

MARCH 24, 2022

But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Attendease

JULY 13, 2021

This next transition comes with even more obstacles that can be overcome with the help of the right tools and technology. The problem is that the market is inundated with event tech solutions, leaving you overwhelmed by the sheer amount of options available. Finding the best event management software for your objectives.

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Corporate Events Event Management Management Tech 370