Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: 160over90; Lime Media) –K.S. Dustin Portela (with 2.4 Talk about incentivizing.

Apparel 293

Apparel Fashion Social Media Travel 293

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A.

Sponsorships 304

Sponsorships Sports Food and Beverage Social Media 304

Smart Meetings

MARCH 25, 2025

Read More : Empowering a New Generation of Association Leaders Becker is proud of how the program partners with the meetings and events industry to include students in Outlook Forum , IMEX and other travel industry gatherings to see first-hand the types of career paths possible.

2025 204

2025 Tourism Hospitality Banking 204

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. But how can you make sense of the many social media options and use your time effectively? In this post, we’ll help you hone in on the top event social media platforms.

Social Media 148

Social Media Venues Marketing Hotels 148

Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story?

Automotive 276

Automotive Hotels 2015 2025 276

Smart Meetings

JANUARY 14, 2025

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. The San Diego Tourism Authority works closely with local authorities to stay updated on local fire conditions and shares any potential impacts to travelers via social media and on this website.

Meetings 245

Meetings 2025 Tourism Hotels 245

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Event Marketer

FEBRUARY 6, 2025

Inspired by data that shows a 51-percent surge in social media discussions focused on how consumers feel disconnected to their loved ones, the brand has launched the Botanicals Le Florist Flower Truck Tour, a global campaign celebrating all forms of lovefrom soulmates and besties, to favorite colleagues and self-lovers.

Social Media 259

Social Media 2024 Marketing Event Marketing 259

Event Marketer

MARCH 14, 2025

Attendees could personalize their journey by taking the Vibe Quiz to discover their ideal travel style and destination, enjoy mocktails and desserts, hear live dj sets, engage with flight attendants, snag custom-printed boarding passes and walk away with exclusive swag. Middleman, as informational pamphlets were handed out to bystanders.

2025 276

2025 Airlines Food and Beverage Sports 276

Smart Meetings

JUNE 26, 2023

From extreme team building to incentive trips in far-flung destinations with adventure components, risk-taking incentive travelers are not an unknown commodity in the MICE industry. The rise of social media influencers and a dramatic increase in the wealth level of individuals are going to continue to increase interest in extreme tourism.”

Travel 246

Travel Airlines Tourism Meetings 246

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Attendease

AUGUST 20, 2024

It charts the full process of how attendees discover, register, prepare for, travel to, participate in, and follow up after your event. In-person events need to account for logistical details like venues, travel, accommodations, and the on-site experience. Why do you need one?

Social Media 369

Social Media Event Management Travel Management 369

Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. The Travel Foundation and the U.S.

Tourism 257

Tourism 2030 Travel Sustainability 257

Smart Meetings

MAY 3, 2024

He brings over 30 years of expertise in the travel and tourism industry and has served in executive roles local to the region for 15 years. Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal.

Food and Beverage 264

Food and Beverage Tourism Hospitality 2005 264

Attendease

MARCH 4, 2019

You can also use this email to highlight event hashtags to encourage attendees to promote the event on their social media. Send this email around two days ahead if no travel is required, or 10 - 14 days in advance if attendees are travelling. Thank you email - Follow up with a thank you email. Save yourself time.

Marketing 210

Marketing Travel Social Media Corporate Events 210

Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. More Sampling Strategies to Chew on: Five F&B Sampling Tactics Worth a Taste-Test.

Retail 333

Retail Social Media Entertainment Travel 333

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Marketer

APRIL 22, 2024

To boot, 10 lucky hot sauce lovers who win the campaign sweepstakes will receive travel and accommodations for two, and seats at the show. To appeal to Gen Z, the brand has developed a real-deal contract position that centers on crafting compelling social media content and getting one’s boots dirty. Across nine U.S.

Social Media 303

Social Media Travel Tourism Contracts 303

Event Marketer

FEBRUARY 5, 2024

The annual traveling cold-weather tour brings free pop-up weekend music festivals to six of the ski POWDR-owned mountains—Vermont’s Killington, Copper Mountain and Eldora in Colorado, California’s Sierra-at-Tahoe, Utah’s Snowbird and Mount Bachelor in Oregon—through April 14. Visitors can rearrange magnets on a “LOVE” sign.

Social Media 296

Social Media 2024 2022 Entertainment 296

Expo Pass

JANUARY 17, 2024

It’s time to add some meme-ing to our event marketing! The internet age has produced some fun marketing strategies , but there’s nothing like memes. Given their virality, they are perfect for event marketing. It’s time to get down with the kids and learn how “meme marketing” can transform your event-planning business.

Marketing 157

Marketing Social Media Entertainment Event Marketing 157

Event Marketer

APRIL 11, 2022

Featuring a branded Airstream trailer and a set of colorful backdrops, the activation on March 11 traveled to one of L.A.’s Our ultimate goal was to connect consumers with the core values of the series, and to provide them with a truly branded, premium and empowering experience,” says Kate Ajanassian, Originals marketing director at HBO Max.

Social Media 335

Social Media Transportation Travel Hotels 335

Event Marketer

AUGUST 14, 2024

It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Looking back on past viral entertainment marketing stunts, we round up ideas for creating head-turning experiences that prompt consumers to pull out their phones and ask, “Is this for real?” Deliciously cheesy.

Social Media 287

Social Media Entertainment 2023 Marketing 287

Smart Meetings

AUGUST 5, 2021

Values-based marketing: community values, goals and energy as the new competitive advantage. New website, event, social media and mobile tracking tools can optimize how local communities and global visitors work together toward shared goals, while providing more first-party data for participating organizations.

Sustainability 246

Sustainability Travel Social Media Government 246

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 60 percent of travelers post on social media daily. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending.

Social Media 185

Social Media Tourism Travel 2017 185

Marketo Events

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. With the attendance of festivals on the rise, marketers should tap into this market as experiences are a powerful way to create an association between a brand and its audience. billion in 2012.

2019 166

2019 Marketing Social Media Advertising 166

Event Marketer

SEPTEMBER 25, 2023

—Elizabeth Money, SVP-Brand and Creative, BÉIS The BÉIS Hotel offered consumers the chance to interact with the brand’s products in a travel-themed setting. For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. It will wrap in Dallas this month on Sept.

Hotels 304

Hotels Travel Airlines Fashion 304

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well.

Social Media 368

Social Media Speakers Transportation Marketing 368

Smart Meetings

DECEMBER 12, 2022

Motivating the next generation of incentive travel winners will require a completely fresh approach, according to a new Leadership InSITEs study from SITE Foundation. Gilligan highlighted Gen Z’s desire to have meaningful purposeful travel, “[They have] this need for a real authentic experience in a destination. Watch Smart Chat Live!

Travel 246

Travel Social Media Sustainability Hotels 246

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 222

Marketing Speakers Social Media Event Marketing 222

Prestige Events Magazine

FEBRUARY 8, 2023

Focusing on incentive travel and reward and recognition, the new publication puts positive employee experience at the forefront. Incentive travel and reward and recognition are vital tools that can truly make or break a company and Incentive Insights by Penguins is a brilliant chance to showcase what Penguins can and are achieving.”

Social Media 243

Social Media Travel Sustainability 2023 243

Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

Fashion 287

Fashion Social Media 2022 2020 287

Event Marketer

MARCH 1, 2024

Guests at Nobu Hotels in Atlanta, Chicago, Las Vegas, Miami Beach and Palo Alto traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb. Hotel guests checking in from Feb. Agency: Cartwheel and Co.

Hotels 297

Hotels Social Media Travel Marketing 297

Smart Meetings

MARCH 18, 2024

Experts from around the world share what impacts global travel California may be the ultimate playground, but the reasons people come from all over the world—or don’t in the numbers they did pre-pandemic in some cases—vary by region. The luxury China market wants personalized and outdoor, active experiences.

Conference 246

Conference Tourism Sports Travel 246

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Smart Meetings

JUNE 28, 2022

Are you gathering for marketing, networking, or community building? Read More : Beware the Public Wi-Fi Network: 6 Ways to Practice Cybersecurity While Traveling. Social Media. Is social sharing within the event app encouraged, or restricted? Your technology can make or break your event. Type of Event.

Technology 264

Technology Social Media Event Apps Speakers 264

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

Food and Beverage 287

Food and Beverage Sports Wireless Social Media 287

Smart Meetings

DECEMBER 28, 2018

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups. Travel Tech: Biorecognition could eliminate lengthy screening lines at airports.

2018 270

2018 Event Tech Tech Wireless 270