Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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Social Media Event Marketing Marketing Trade Shows 127

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinar marketing. Wide reach.

Marketing 147

Marketing Social Media Education Technology 147

Eventmobi

MAY 17, 2018

It might seem daunting with everything else you’re managing, but with social media, it’s a lot easier than you think. Driving engagement and buzz around your event will ultimately drive registrations, so let’s go through some best practices on how to use social media in your promotional marketing strategy.

Social Media 152

Social Media Event Tech Tech Speakers 152

Attendease

MARCH 12, 2024

Webinars have become an increasingly popular event format for organizations of all sizes. Compared to in-person events, webinars provide a flexible, convenient, and cost-effective way to reach a broader audience. However, hosting a successful webinar that engages your target audience takes thoughtful planning and preparation.

Social Media 195

Social Media Speakers Events Financial 195

Expo Pass

JANUARY 23, 2024

Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom.

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Event Marketing Marketing Social Media Events 157

Planning Pod

JANUARY 27, 2025

Depending on your ideal customers, you might create compelling ebooks, host insightful webinars, design practical checklists, and/or write informative blog posts that address their pain points and provide actionable solutions. Social media engagement When it comes to social media , don’t just broadcast your message into the void!

Social Media 131

Social Media Advertising Management Events 131

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 231

Marketing Event Marketing Event Tech Tech 231

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Social Media Fashion 62

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Attendease

AUGUST 20, 2024

Again, consideration activities vary by event type: For in-person conferences and seminars: Email nurture sequences that highlight the agenda, speakers, venues Free informational webinars Engaging social content like lives with speakers, Q&A sessions, etc.

Social Media 369

Social Media Event Management Travel Management 369

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Social Tables

OCTOBER 20, 2022

The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Plan better virtual events with these webinar best practices.

Advertising 158

Advertising Social Media Marketing Speakers 158

MeetingsNet

NOVEMBER 15, 2024

On a recent MeetingsNet webinar that examined the why and how of networking events, Cvent’s Carisa Bartelt, manager, industry marketing, spent some time discussing this crucial measurement question. The full webinar, Networking Events Done Right—Designing Experiences That Connect, is available on-demand at MeetingsNet.com.

Social Media 100

Social Media Events Marketing Management 100

Eventmobi

SEPTEMBER 17, 2021

With an event community, professionals can upgrade their skills through webinars and other training content. More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. A social media wall that collects posts related to event hashtags.

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2021 Event Technology Social Media Technology 328

SmartMeetings

JULY 20, 2020

How can corporate social responsibility (CSR) continue to have the same impact and benefits in a socially distant world? In a Nielson survey, 56 percent of those surveyed named “a brand being known for its social value,” as a top purchase driver, in addition to “a brand with community commitment,” which was named by 53 percent.

Social Media 112

Social Media Risk Management Marketing Meetings 112

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Companies have generated their own outreach and created lead lists with social media; presented educational content via company webinars on Zoom; and posted case studies and guides on their company website. DOWNLOAD THE GUIDE.

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Sponsorships Education Banking Social Media 273

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

SpotMe Blog

DECEMBER 20, 2021

On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host. Webinar/Webcast Best Practices.

2021 130

2021 Tech Fashion Social Media 130

Endless Events

OCTOBER 12, 2020

While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. Patterns of consumption have indeed changed drastically when compared to a pre-social media world. You can combat webinar fatigue in real-time!

2020 135

2020 Speakers Entertainment Social Media 135

GEVME

JUNE 15, 2020

We reconnected with Zoltan after the webinar and asked him a few questions. . Second, you should also posse some SEO skills in order to improve the visibility of your website in this already crowded market. The other team member was in charge of spreading the live scenes from the conference on social media channels.

Speakers 156

Speakers Conference Social Media Technology 156

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Attendease

OCTOBER 9, 2024

The good news is, the event ticketing market is booming. event tickets market is projected to reach $36.26 Promote your event on social media Social media is a fantastic way to get your event out there and reach a larger audience. For example, market VIP packages differently to past VIP buyers.)

Social Media 195

Social Media 2028 Advertising Marketing 195

Attendease

AUGUST 16, 2022

The first marketing resource you should consider in this process is your university’s event portal/ website. Social media sharing buttons. Including social media sharing buttons on your event entries allows attendees to promote the events among their friends and family members, growing awareness of the opportunities.

Education 369

Education Social Media Events Financial 369

GEVME

NOVEMBER 25, 2021

Webinars – The most popular type, they’re mostly educational, require less audience participation and span within a couple of minutes or hours. Online Trade Shows and Exhibitions – The equivalent of traditional trade shows that can incorporate webinars, virtual demos and virtual booths etc.

Social Media 284

Social Media Trade Shows Event Ideas Speakers 284

Eventmobi

AUGUST 20, 2021

In other words, you can treat it as your own private social network where you maintain full control of the branding and community standards. For instance, your event platform’s session pages can be adapted for any number of community features — video conference meetings, live stream webinars, on-demand content, a document library, etc.

Event Technology 296

Event Technology Technology Social Media Conference 296

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 158

2024 Event Marketing Marketing Social Media 158

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

Marketing 147

Marketing Social Media Event Marketing Events 147

Smart Meetings

DECEMBER 12, 2022

webinar session last week, Padraic Gilligan, chief marketing officer at SITE Global and Marci Armstrong, a professor of customer engagement at Southern Methodist University’s Cox School of Business, shared key takeaways from one-on-one extensive interviews with 37 C-Suite executives across 16 industries. Webinar On Demand.

Travel 246

Travel Social Media Sustainability Hotels 246

Expo Pass

SEPTEMBER 7, 2022

That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!

Marketing 145

Marketing Event Marketing Events Social Media 145

Expo Pass

MAY 9, 2023

Our recent webinar, How AI/ChatGPT is changing the game for event planners, led by Expo Pass, included event professionals Olivia Preston-Lee (Events Management) and Rachella Thomas (Event Kit). So, whether you are a seasoned event planner or just curious about the exciting world of AI, this webinar has got you covered.

Social Media 147

Social Media Events Event Planning Management 147

Nunify

JUNE 29, 2021

Powered by the internet and digital media, small businesses have quickly tapped into global opportunities that were beyond their reach just a decade ago. One of the key marketing and lead generation tools used by companies to educate their audience and nurture leads is webinars. Top Webinar Platforms for Small Businesses .

Social Media 98

Social Media B2B Speakers Marketing 98

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing. Use the power of social influence. COVID-19 Webinar.

Marketing 141

Marketing Food and Beverage B2B Social Media 141

Attendease

JUNE 28, 2024

READ MORE: Presenting at Webinars: What Speakers Should Know 6 Strategies to Encourage Speakers to Promote Your Event Don’t pull your hair out trying to get speakers to promote your event. Invest marketing dollars to promote your speakers To truly amplify your speaker lineup, you need to leverage paid promotion strategies.

Speakers 195

Speakers Social Media Advertising Event Management 195

Attendease

JUNE 28, 2024

READ MORE: Presenting at Webinars: What Speakers Should Know 6 Strategies to Encourage Speakers to Promote Your Event Don’t pull your hair out trying to get speakers to promote your event. Invest marketing dollars to promote your speakers To truly amplify your speaker lineup, you need to leverage paid promotion strategies.

Speakers 195

Speakers Social Media Advertising Event Management 195

Nunify

AUGUST 9, 2021

The age of webinars What is a live webinar? Pros of hosting a live webinar Challenges of hosting a live webinar What is a pre-recorded webinar? Be it sanitization, remote working, virtual meetings or webinars , the past year and the ongoing one have made us adapt to a new way of life and work.

B2C 98

B2C B2B Retail Social Media 98

Marketo Events

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic. It’s an all too common problem. Reach out to people indirectly as well.

Marketing 167

Marketing B2B Trade Shows Social Media 167