This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Marketing emails need multiple rounds of review? Start with your major deadlines — things like venue confirmation, registration dates , and marketing campaign launches. For example, you can’t send speaker confirmation emails until you’ve finalized the agenda. Your schedule accounts for that. Task breakdowns.
Can you confidently talk about the future of event marketing? Potential speakers and panellists are invited to put forward session ideas for the show’s education programme that will be curated in partnership with The Attendee Experience Company (atex) and take place over both days of the show. Have you got the handle on hybrid?
As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Security is Expensive, but Critical.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.
Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings
But the off-stage experiential touchpoints were designed to be just as engaging as the A-list speaker roster. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. Holograms, a rare NFT offer and a gallery of objects from the future were part of the tech-forward event.
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Instead, drag and drop sessions, speakers, and rooms for your meeting or event. First, frame event tech as an investment, not a cost. Does this sound familiar? No more wrestling with code!
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. From c-suite executives to owners to entry-level marketers, the audience segments—and therefore the programming—covered a multitude of skill levels.
As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. The keynote from 8:30 to 10:00 a.m.
a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. But what does it take to access VR tech?
Her mother is a full-time wheelchair user who traveled and sometimes would show up as the keynote speaker, but not have a room available with an accessible shower. AV requirements can get pricey fast, as some speakers might not be able to hold a microphone or need assistance. “If
How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings. Read More : Cvent Connect Lays Out Event Tech Roadmap to Meet Growing Hybrid Demand. The post Virtual and Hybrid Meeting Tech Updates You Need Now appeared first on Smart Meetings. Where to learn more: cvent.com.
Themed as a “global family reunion,” and hosted by Soledad O’Brien, the hybrid event offered cinematic live broadcasts, entertainment, including a performance by the Foo Fighters, celebrity speakers Will Smith, Jason Sudeikis and Jane Fonda, as well as community-building programming and philanthropy. We will never look back.
Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? Read More : Can Event Tech Save the World? The post 3 New Event Tech Tools to Bling Your General Session appeared first on Smart Meetings.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented. Two examples were presented.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.
When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Mask the speakers name and company. Associations value member input. Tighten the timeline. Avoid spin.
“I love seeing speakers that change the way we think […] They are experts, they have thought about something, they bring their own view of the world – to you – and it changes how you think about the world.”. They set the tone for the marketing and are what your audience sees when they walk into the venue. So dig in, it’s a good one!
In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. Check your tech. Virtual events are part of today’s new normal.
Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.
When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. Networking : When networking is one of the main goals of the event, seamless communication between attendees, partners, speakers and exhibitors can be a great feature to have. Speakers, guest and exhibitor Directories.
But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. The Importance of the Right Event Tech Delivering an exceptional attendee experience is vital. By asking event tech vendors the right questions, you can confidently navigate the process and make an informed decision.
Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.
Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. As more events are added to the marketing mix, it becomes unrealistic to execute them using human resources alone or using the piecemeal approach we mentioned earlier.
In addition to asking about the venue, the food and the speaker on a scale of one to five, ask, “Did you feel that you belonged?” Another game-changing use of AI is its ability to translate content in real time in the speaker’s voice, even if that speaker doesn’t know the translated languages. “It and “Did you meet anyone new?”
The solution to transition to virtual events brought along many more challenges of its own, from keeping audiences engaged in a virtual environment, to a lack of tech knowledge, running into issues securing sponsors, and networking limitations between attendees. How tech-savvy are they? Ask yourself: .
Finally, the ability to tie registration to different tracks may be pivotal, so you can easily identify regular attendees, VIPs, or speakers and tailor their experiences accordingly. Track Your Marketing Efforts. Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events.
Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. This kind of conference often features multiple speakers, who each present information on related topics. There’s no lead speaker. Because of this, summits usually feature influential speakers.
Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The marketing team behind Stoltenberg Consulting Inc. Altogether, there were six design and experiential trends that stuck out. Read on for our take on HIMSS24.
It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?
Furthermore, the ability to tie registration to different tracks is pivotal so that you can easily identify regular attendees, VIPs, or speakers, and tailor their experiences accordingly. Automated data collection and integration. The registration process can yield valuable attendee data.
Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.
Spanning two long tables, the surfaces’ “screens” (sealed under an acrylic layer to protect from food and drink) displayed curated animations and images that matched the speakers’ presentations throughout the evening. As the Barbadian-born, L.A.-based A second iteration of The Table will be hosted in New York later this year.
More than 60 conference sessions have been confirmed for this year’s World Travel Market London , bringing together leading experts and ministers, helping WTM cement its reputation as the world’s most influential travel and tourism event. In addition, different days will be dedicated to specific topics, with sessions gathered into summits.
Negotiating contracts is the first step before confirming speakers, color themes or catering options. F&B Prep Typically, the cost of F&B is based on whats happening in the market. Avoid pitfalls and protect your event Contracts are the lifeblood and backbone of the meetings industry. Who is in charge of it?
Example: Topics like “Sustainability in Marketing” or “Leveraging New Tech for Growth” are both relevant and actionable. Find an Engaging Speaker: Invite an expert who can deliver fresh perspectives and keep attendees engaged with valuable insights. Keep it interactive and focused on quality.
Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets. One day only.
Wilson’s Limitless Minds is a company focused on bringing out the best in people via coaches and public speakers from different backgrounds, such as clinical psychologist Julia West or Paralympic track and field athlete Lex Gillete. “In Beep vehicles are used to take groups on a tech tour around the 17-square-mile community.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content