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Looking into the Future of Event Tech

Velvet Chainsaw

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Security is Expensive, but Critical.

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From Speakers to Influencers: Event Tech That Boosts Reach

EventMB

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

Speakers 172
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6 Powerful Ways to Make Event Promotion Easy for Speakers

Attendease

But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?

Speakers 195
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6 Powerful Ways to Make Event Promotion Easy for Speakers

Attendease

But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?

Speakers 195
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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 226
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Master Event Planning with a Workback Schedule Template

Attendease

Marketing emails need multiple rounds of review? Start with your major deadlines — things like venue confirmation, registration dates , and marketing campaign launches. For example, you can’t send speaker confirmation emails until you’ve finalized the agenda. Your schedule accounts for that. Task breakdowns.

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Case Study: How Hanapin Marketing Used Attendee Feedback to Increase Engagement & Retention

Eventmobi

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195