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How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies

Event Marketer

Each car was themed around a different Taylor era, complete with signage and clings, décor, activations, and music pumping from the speakers. would have been nice, but Brightline’s Sing-Along Train was like traveling Swiftie first class.” Little Words Project was on-hand for bracelet-making.

Marketing 310
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The Category 5 Pivot: How One Event Company Beat Helene and Milton

Smart Meetings

Between Hurricanes TravelMarket, at JW Marco Island Beach Resort in southwest Florida, is a major show for travel agents. Scheduled participants included 100-plus top travel companies, including airlines, cruise lines, hotels, coach, rail, tour operators and others. Still, many attendees, exhibitors and speakers were still on site.

Travel 244
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The Meetings Show starts search for innovators and experts for 2025 show

Prestige Events Magazine

Can you confidently talk about the future of event marketing? Potential speakers and panellists are invited to put forward session ideas for the show’s education programme that will be curated in partnership with The Attendee Experience Company (atex) and take place over both days of the show. Have you got the handle on hybrid?

2025 264
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Last call for innovators and experts to speak at The Meetings Show

Prestige Events Magazine

Potential speakers and panellists looking to share their expertise with a global audience of corporate, agency and event planners, now have until Friday 24 January to submit their ideas for the show, which takes place at Excel London on 25-26 June. To submit your speaker idea visit here.

2025 259
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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

This led to a quick shift in how to approach one’s virtual event marketing strategy. Without the need for travel and lodging costs, digital events open up valuable networking, learning, and partnership opportunities. The COVID-19 pandemic accelerated the adoption of hybrid and virtual events.

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Key Takeaways from MPI and SITE’s Global Meetings Industry Day Livestream

Smart Meetings

Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE) teamed up for a lively, eight-hour livestream packed with fresh insights, emerging trends and meaningful discussions around the future of meetings and events. Plus: Other GMID celebrations from around the U.S.

Meetings 244
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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.

2025 276