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If you want to host a webinar, you’ve got some work to do. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time. But why are hosting webinars so popular?
Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars offer a versatile platform for lead generation, brand promotion, and networking.
And they still have a place, whether your vantage point is B2B, marketing, fundraising, or associations. According to LinkedIn’s B2B Marketing Benchmark 2024 , 51% of respondents said they use in-person events as a marketing channel, making it the most-used non-digital marketing channel.
Not long ago, becoming a professional speaker was a third step in a thought leaders career path. More quality options result in a buyer’s market…now and in the years ahead. Keynote speakers should be chosen wisely. Determine the degree a speaker will research and deliver relevancy for your industry.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
They give go-to-market teams the chance to know everything about their customers. Buying signals extend well beyond intent. With buying signals, they can reach more customers and win more deals.
Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.
You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.
Webinars have become an increasingly popular event format for organizations of all sizes. Compared to in-person events, webinars provide a flexible, convenient, and cost-effective way to reach a broader audience. However, hosting a successful webinar that engages your target audience takes thoughtful planning and preparation.
In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. Thanks to our amazing lineup of speakers: Sandra Lee CEO of ES Advertising, Inc.
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! Our amazing lineup of speakers: Sandra Lee CEO of ES Advertising, Inc.
You’ve tried social media, content marketing, and networking. But have you tried webinarmarketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinarmarketing. What is webinarmarketing?
Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website. Educational and breakout sessions during events like conferences, webinars, or panel discussions.
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. It’s the essence of content marketing and is being taken to new extremes in this crisis. Hopefully the author and the title of the blog piqued your curiosity.
It’s no secret that this is a challenging time for field marketers and event marketers. We’re over a month into our new reality, and our field marketing team has launched six virtual events. If your inbox is anything like mine, you’re receiving multiple webinar invites every day. Always Have a Plan B…and a Plan C.
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Plan better virtual events with these webinar best practices.
The core platform covers all you need to plan and manage your event including event registration, agenda management, website builder, event marketing, reporting, and more. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events.
Again, consideration activities vary by event type: For in-person conferences and seminars: Email nurture sequences that highlight the agenda, speakers, venues Free informational webinars Engaging social content like lives with speakers, Q&A sessions, etc.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.
Think back: what do you remember about the event speakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack! Motivational speakers.
Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. They’re appealing to high-profile speakers and C-level presenters.
With an event community, professionals can upgrade their skills through webinars and other training content. More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Do sponsors need to see a branded webinar for inspiration on what’s possible?
Mastering the science of running digital conferences, Zoltan Tudnik, Co-Founder and Head of Business at Hipther agency, TEDx speaker and our guest speaker at the third episode of Digital Event Series , believes that the event industry will be back to normal with face-to-face meetings. Third and most important, resistant to stress ??.
“I love seeing speakers that change the way we think […] They are experts, they have thought about something, they bring their own view of the world – to you – and it changes how you think about the world.”. Want to skip the recap and watch the webinar instead? It also helps to connect personally with potential speakers.
While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. And back at the beginning of the pandemic madness, webinars, live streams, and virtual events, in general, were welcomed by pretty much everyone.
In the second episode, ‘ The Rise of the Digital Event Manager ‘ of our ‘ Digital Event Series ’, our guest speaker Katya E, Director of Events at Product School shared her experience on digital events and provided us with actionable insights she learnt from being a digital event manager. Speaker upsell.
But while Zoom offers the ideal infrastructure for running video meetings and webinars, in order to host a full virtual conference with complex agendas, attendee networking and sponsor visibility, planners need a more customizable virtual event platform. Familiarity. More than a Zoom Meeting: Creating Virtual Conferences with EventMobi.
On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host. Webinar/Webcast Best Practices.
For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day conference. Furthermore, the ability to tie registration to different tracks is pivotal so that you can easily identify regular attendees, VIPs, or speakers, and tailor their experiences accordingly.
To ensure each event is executed smoothly, you need an event management platform to simplify everything from scheduling and marketing to registration and measuring attendee experience. An essential aspect of organizing and managing events is effectively scheduling sessions and speakers. Consolidate your marketing efforts.
For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day user conference. Finally, the ability to tie registration to different tracks may be pivotal, so you can easily identify regular attendees, VIPs, or speakers and tailor their experiences accordingly.
That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!
Welcome to the wonderful world of webinars! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! This kind of webinar can be hosted internally as well.
The age of webinars What is a live webinar? Pros of hosting a live webinar Challenges of hosting a live webinar What is a pre-recorded webinar? Be it sanitization, remote working, virtual meetings or webinars , the past year and the ongoing one have made us adapt to a new way of life and work.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. From c-suite executives to owners to entry-level marketers, the audience segments—and therefore the programming—covered a multitude of skill levels.
For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day user conference. Finally, the ability to tie registration to different tracks may be pivotal, so you can easily identify regular attendees, VIPs, or speakers and tailor their experiences accordingly.
How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. It’s all well and good doing content marketing for events before an event takes place, but what about after?
During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing. COVID-19 Webinar. Don’t try to become a virology expert.
On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. W e want to thank our fantastic lineup of podcast speakers during these first 2 years of life.
New Cvent Products The new digital products rolling out from Cvent place a great emphasis on year-round engagement among attendees, with the rollout of Cvent Webinar and Cvent Events+, which have numerous features that will allow planners to keep engagement high before, during and after an event.
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