Picatic by Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Sponsorships 370

Sponsorships Trade Shows Advertising Marketing 370

Event Marketer

APRIL 1, 2025

Event Marketer is an exclusive partner of the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.

Sponsorships 130

Sponsorships Sustainability Sports Marketing 130

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. The brand plans to hit 30 cities across the U.S. Verizon customers can score tickets to FanFest on a first-come, first-served basis on a microsite and bring a select number of guests.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 317

Sponsorships Social Media Sports 2024 317

Event Marketer

JUNE 13, 2024

Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s Cosmetics e.l.f.

Sponsorships 336

Sponsorships Sports Education Marketing 336

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. “The Agency: Factory 360.

Sponsorships 305

Sponsorships Apparel Retail Fashion 305

Event Marketer

FEBRUARY 14, 2022

“The key word is flexible, and making sure that you don’t forget about the people who were going to be in person and helping amplify their experience when it has to be at home,” says Meliza Humphrey, senior brand marketing manager at Acura. “I We wanted to bring our own story to Sundance,” Humphrey says.

Sponsorships 331

Sponsorships 2022 2021 Marketing 331

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

Sponsorships 297

Sponsorships Wireless Sports 2024 297

Event Marketer

JANUARY 23, 2025

A special focus of Adobes is around helping filmmakers market their work, with Freeland herself leading a panel on marketing effectively with the tools available. Im particularly excited about how weve built this like youre on a film set, Freeland says.

2025 289

2025 Sponsorships 2024 Marketing 289

Event Marketer

NOVEMBER 14, 2024

“We wanted to make sure that the activation felt very lively and that we had video running everywhere since we’re a content network,” says Sherry Pitkofsky, vp-brand strategy and marketing at The E.W. Scripps Company, ION’s parent company.

Sports 312

Sports Sponsorships Advertising 2024 312

Eventmobi

MARCH 19, 2025

It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently. Sponsorship revenue. Sponsorships.

Financial 195

Financial Management Sponsorships Advertising 195

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. Catch up on all of this years weekly trends here.

Sports 246

Sports Sponsorships 2024 Fashion 246

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

Sponsorships 280

Sponsorships Negotiating Social Media Travel 280

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Attendease

SEPTEMBER 6, 2023

This led to a quick shift in how to approach one’s virtual event marketing strategy. Marketing these types of events can be pivotal to drawing huge numbers of registrations and high levels of engagement. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Event Marketer

NOVEMBER 7, 2024

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. The post Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024 appeared first on Event Marketer.

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. Avoid the ‘one-size-fits-all’ approach. Pickle with a purpose.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

2025 229

2025 Trade Shows Sponsorships Marketing 229

Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

Sponsorships 321

Sponsorships Fashion Retail Sports 321

Prestige Events Magazine

FEBRUARY 24, 2025

As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.

Venues 255

Venues Banking Sponsorships Education 255

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

Sports 328

Sports Sponsorships Retail 2023 328

Event Marketer

APRIL 3, 2023

According to Bedolla, drawing attention to female soccer players through the Men’s World Cup sponsorship was one of the “flashier” strategies adidas has leveraged in its work to drive gender equity and create opportunities for women in sports. It’s all about representation… And [the FIFA World Cup] is the biggest stage that we own as a brand.

Sponsorships 264

Sponsorships Sports Social Media Contracts 264

Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Sponsorships 289

Sponsorships Hospitality Sports Financial 289

Event Marketer

NOVEMBER 21, 2024

“It was an opportunity to educate people about the power of STEM and what Purdue is trying to do, and how will we get that 36 percent [enrollment] to 50, and creating a narrative to a larger audience,” says Patrick O’Keefe, chief integrated marketing officer at e.l.f.

Education 306

Education Sponsorships 2024 Marketing 306

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Event Marketer

APRIL 11, 2025

Theyre getting creative with their sponsorships and on-site activations to tap into a diverse fanbase made up of families with young basketball players, Gen Z college students and devoted alumni who fly in to watch their team play.

2025 233

2025 Sponsorships Sports 2018 233

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

Sponsorships 246

Sponsorships Sports 2023 2021 246

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. On the sponsorship end, Tiffany & Co. DONUT UNDERESTIMATE BRAND PARTNERSHIPS Freebies abounded on Nov. Athlos also offered ranking points for the athletes’ global standings.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

Apparel 317

Apparel 2009 2024 Sponsorships 317

Picatic by Eventbrite

JANUARY 25, 2021

Securing online event sponsorship is more important than ever, but it can be a little trickier than finding sponsors for an in-person event. Although there are plenty of benefits to virtual sponsorship such as a wider reach, sponsors may only be used to the idea of crucial face time with a potential client. But marketing […].

Sponsorships 370

Sponsorships Events Marketing Event Planning 370