Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. The brand plans to hit 30 cities across the U.S. Exclusive team memorabilia will be available for purchase in select cities.

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Sponsorships Sports Entertainment Venues 264

Event Marketer

APRIL 10, 2023

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

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Sports Sponsorships 2023 Social Media 246

Event Marketer

JUNE 13, 2024

Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s

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Sponsorships Sports Education Marketing 336

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

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Sports Sponsorships Retail 2023 328

Event Marketer

APRIL 1, 2025

Event Marketer is an exclusive partner of the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.

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Sponsorships Sustainability Sports Marketing 130

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Sponsorships Social Media Sports 2024 317

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned. And that’s where the sport really lives.”

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Sponsorships Apparel Retail Fashion 305

Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. But we’re taking it right to the slopes, where sponsors engaged a sports-loving crowd in the flesh with sampling, swag and photo moments.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

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Sponsorships Wireless Sports 2024 297

Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Sports Tech Sponsorships 2022 306

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

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2025 Apparel Sports Sponsorships 265

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

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Sponsorships Wireless 2024 Advertising 290

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” It doesn’t get bigger for us.”

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Sponsorships Sports Social Media Contracts 264

Event Marketer

DECEMBER 20, 2024

Air Canada is a real connector of sport, culture and people. The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer. We really loved to focus on sharing the very best of Canada and, in this case, the world.

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Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. Ahead of the U.S.

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Apparel 2009 2024 Sponsorships 317

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Sponsorships 2024 2023 Sports 264

Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. marketing at Klarna. The Bulls in particular really align with that.

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Sponsorships Fashion Retail Sports 321

Event Marketer

DECEMBER 2, 2024

For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways.

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Sponsorships Sports Events Entertainment 278

Event Marketer

MARCH 27, 2024

Four ways the brand refreshed its strategy for the 50 th annual Players Championship “Over the last eight years, it’s been fun to connect with our clients and consumers in new and meaningful ways, and this partnership helps do that while still reinforcing our commitment to growth and access and opportunity in the sport of golf.”

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Sponsorships Hospitality Sports Financial 289

Event Marketer

MARCH 17, 2025

Patricks Day sponsorships core to its strategy, its IRL marketing efforts also expand beyond the holiday (look no further than the brands partnership with the New York Mets). Patricks Day as a Business Opportunity appeared first on Event Marketer. Patricks Day 2024 with Experiential Shenanigans Guinness Invites St.

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2024 Sponsorships Sports Marketing 205

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

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Sponsorships 2022 Sports Marketing 246

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.”

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

NOVEMBER 21, 2024

“It was an opportunity to educate people about the power of STEM and what Purdue is trying to do, and how will we get that 36 percent [enrollment] to 50, and creating a narrative to a larger audience,” says Patrick O’Keefe, chief integrated marketing officer at e.l.f.

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Education Sponsorships 2024 Marketing 306

Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

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Apparel Sponsorships Sports Entertainment 331

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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2025 Trade Shows Sponsorships Marketing 165

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer. 6, but that wasnt all that went down at The Fillmore.

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Sports Apparel Sponsorships Hospitality 243

Event Marketer

APRIL 10, 2023

On the surface, it would appear that live sporting events have returned to their former glory. But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled).

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Sponsorships Sports Insurance Entertainment 130

Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. See the Tip-Off experience in action: The post Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards appeared first on Event Marketer.

Wireless 360

Wireless Sports Sponsorships Transportation 360

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

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Apparel Sports Food and Beverage Fashion 274

Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” So we figured, let’s just bring this back with our own twist,” says Sonika Patel, svp-marketing at Ticketmaster. “We We leaned in on NBA history and fan traditions.

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2024 Sponsorships Sports Marketing 290