Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels.

Sponsorships 278

Sponsorships Advertising 2017 Conference 278

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 290

2024 2028 2026 Fashion 290

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

2025 165

2025 Trade Shows Sponsorships Marketing 165

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

Corporate Events 321

Corporate Events Sponsorships Social Media Financial 321

Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agency: G7 Entertainment Marketing) The National Parks were among artists who performed at the White Claw Shore House. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

2024 325

2024 Marketing Entertainment Apparel 325

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.

Trade Shows 307

Trade Shows Healthcare Sustainability Sponsorships 307

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

2023 244

2023 Marketing Sustainability Event Marketing 244

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Make sustainable decisions. Marketing and Communications Manager. Sponsorship Coordinator.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 328

Marketing Fashion Education Apparel 328

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.

2015 321

2015 Sponsorships Sports Entertainment 321

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats. Clear sustainable messaging and practices.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

MAY 9, 2024

The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. Liquid I.V.

Sponsorships 312

Sponsorships 2012 2023 2022 312

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Management Sponsorships Sustainability 129

The MICE

JANUARY 9, 2025

In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?

2024 52

2024 Sustainability Sports Travel 52

Smart Meetings

DECEMBER 19, 2023

As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.

Trade Shows 246

Trade Shows 2024 Sustainability 2023 246

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Brooklyn Bridge Park’s sustainability practices complemented those values with its use of salvaged materials, collection of storm water for irrigation use, recycling, waste management and more. broadcast audience. Agency: TXG (The Experiential Group).

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

Sponsorships 325

Sponsorships Apparel Entertainment Transportation 325

Prestige Events Magazine

JUNE 22, 2023

Bank to help transform the home of British motorsport into a smart sustainable venue. Dan Sherwood, Marketing Director at Santander UK said: “Santander UK shares a proud and successful history with Silverstone dating back to the title sponsorship of the F1 British Grand Prix in 2007.

Sustainability 130

Sustainability 2007 Banking Transportation 130

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Companies feel they MUST BE there to be close to their community, their team and their market. Virtual meetings add a new string to the bow of the event industry, as a sustainable, efficient and measurable tool that can meet event goals.

Sponsorships 115

Sponsorships Travel Consulting Sustainability 115

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. Agency : Momentum Worldwide.

Sports 246

Sports Sponsorships 2026 Sustainability 246

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

Food and Beverage 321

Food and Beverage Retail 2022 Sponsorships 321

Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!

Sponsorships 116

Sponsorships Social Media Conference Events 116

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 113

Sponsorships Government 2023 Sustainability 113

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 258

Hospitality Tourism Hotels B2B 258

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of.

Wireless 293

Wireless Airlines Retail Travel 293

Event Marketer

FEBRUARY 16, 2024

One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

Trade Shows 319

Trade Shows Fashion Apparel Retail 319

Gallus Events

JANUARY 21, 2020

And finally this tale is about sustainable cities: places where people want to live, not simply, where they must live. The 2019 Christmas market was held in Princes Street Gardens. The Edinburgh Christmas market. It’s not hard to imagine what the Christmas market looks like when it is in full flow. I know, wow.

2019 360

2019 Sustainability Tourism Marketing 360

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Agencies: Infinity Marketing Team ; Zeno. The post From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events appeared first on Event Marketer. billion mobile AR user devices worldwide.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC).

Sports 233

Sports Hotels Sustainability Hospitality 233