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Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. Pricing methodologies for sponsorship vary greatly. Five Guiding Principles.
Michele Laufik June 23, 2025 As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives. Samuels , RenderATL spotlights the nuts and bolts of tech innovation mixed with a dose of culture. “We
Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025. Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025.
Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as Experiential Marketing Month. Experiential Marketing Month gives event marketers a forum where they can share skills, prepare for the future and make important connections.” The post Get Ready!
Concern about potential DEI investigations by the federal government is the primary reason brands are pulling back on Pride marketing, followed by potential backlash from conservative activists and consumers, the survey found. And this includes events like citywide parades.
Sponsorships are the lifeline that keeps the events industry sustainable. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services.
From streaming services to sports organizations, our annual list of innovative brands includes companies who are executing on experiential marketing concepts that stand out from the crowd and attract the attention of both consumers and industry peers.
Before the opening of each pop-up, passersby could sneak a peek at the Keebler elves’ work in progress with staged, miniaturized setups of the activation build, complete with caution tape, offering bite-size, buzzworthy marketing moments. At the pop-ups, visitors could ring a tiny bell to score a sample of the new cookies.
JL And from your perspective, that extends to sponsorship and accessibility too, right? Lets dive into allyship, mentorship, and sponsorship. Like Coke and Pepsiyou grow the market by growing the category. Younger team members bring new tech, new trends, new perspectives. JL Lets talk about sponsorship.
This was the third year that the event was held at Flushing Meadows Corona Park, and Alex Joffe , head of partnerships for Governors Ball and senior sponsorship director at C3 Presents , said that “the venue has unlocked a whole new level of creative potential—it’s truly a living canvas. Kiehl’s delivered all of that and more.”
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.
Photo: Courtesy of Genesis House This column is sponsored by BW Events Tech , award-winning event technologists who take the stress out of registration, mobile apps, integrations, and more. In this newly created role, Kimner will oversee product, marketing, and product studio teams. Read our 2024 coverage here.
Zippy NASCAR Activation Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: Jimmy Knowles The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. These three strategies to get the most out of a sponsor partnership: 1.
From streaming services to sports organizations, our annual list of innovative brands includes companies who are executing on experiential marketing concepts that stand out from the crowd and attract the attention of both consumers and industry peers.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. What is an event sponsorship package?
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehls, 7-Eleven, and Coca-Cola. Consider this monthly list your own insider pulse on the meeting and event industry.
Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.
Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
and Los Angeles 2028 (a showcase of tech and sustainability?). The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer. Itll be here before we know it.
Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?
We leaned into the emotional grammar of sports: belief, grit, resilience, and the power of team,” said Lindsa y Carroll , Robin Hood’s chief marketing and events officer. “It In the spirit of banding together to make a difference in the community, the evening took on a sports theme. “We Here’s how.
convention, conference, and meetings market. Most Popular Experiential Marketing, Activations & Sponsorships" class="node__website-section-name"> Experiential Marketing, Activations & Sponsorships 50 Cool Event Ideas You May Have Missed From Liquid I.V.,
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.
Photo: Courtesy of FX “We knew we wanted an unconventional location for the event, as the series really called for something unexpected,” explains Kenya Hardaway, senior vice president of integrated promotions at FX Networks, who worked with marketing agency The Syndicate to pull off the gatherings.
Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.
Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.
Sports See How These Fan Experiences at The Players Championship Engaged a New Generation of Golfers This year’s tournament featured high-tech activations and partnerships with brands including YouTube and Roblox.
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
Meetings" class="section-feed-content-node__website-section-name"> Meetings How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd The annual conference featured thought-provoking conversations and high-tech, hands-on demonstrations.
Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?
Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.
The STL location of this national chain opened in late 2022 and features multiple courses of tech-infused mini golf—"its a whole vibe" is often how they advertise. This is another great indoor option for when the St. Louis weather doesnt cooperate. Planners can also work with different reserved seating configurations on the main floor.
Most Popular Experiential Marketing, Activations & Sponsorships" class="node__website-section-name"> Experiential Marketing, Activations & Sponsorships 50 Cool Event Ideas You May Have Missed From Liquid I.V.,
Meetings" class="section-feed-content-node__website-section-name"> Meetings See How This Production Company Hit Refresh on a Stuffy Sales Meeting Edgefactory used a combination of avant-garde art, historical references, and tech to honor the past and celebrate the future at Quest Software’s annual sales kickoff meeting, NXT.
Multiball LED A tech-forward wall projection game where players aim, react, and compete. Open Tennis – August 25 to September 7 New York turns into tennis central as the world’s best battle it out under the lights. It’s athleticism with a side of glam. Tennis-inspired modes deliver fast footwork and high replay value.
Event Design & Decor" class="section-feed-content-node__website-section-name"> Event Design & Decor 12 Desert-Inspired Event Ideas From This Skincare Brands Dreamy Influencer Trip Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
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