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Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
Visa artfully blends heritage and innovation with an Olympics-sized sponsorship and cultural coup The brief was, well, brief : “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history. It all began with an elaborate vision to deliver a live music experience that stood in a class of its own.
Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as Experiential Marketing Month. Experiential Marketing Month gives event marketers a forum where they can share skills, prepare for the future and make important connections.” The post Get Ready!
Kristin Corrigan , senior vice president of marketing strategy and integrated planning at Disney Entertainment Television, explained that the idea for the cheeky activation, which was produced by Mirrored Media , was inspired by one of the show’s longest-running gags: “Agent P’s wildly unpredictable entrances into his spy headquarters.
Michele Laufik June 23, 2025 As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives. Samuels , RenderATL spotlights the nuts and bolts of tech innovation mixed with a dose of culture. “We
From streaming services to sports organizations, our annual list of innovative brands includes companies who are executing on experiential marketing concepts that stand out from the crowd and attract the attention of both consumers and industry peers.
Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025. Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025.
Concern about potential DEI investigations by the federal government is the primary reason brands are pulling back on Pride marketing, followed by potential backlash from conservative activists and consumers, the survey found. And this includes events like citywide parades.
JL And from your perspective, that extends to sponsorship and accessibility too, right? Lets dive into allyship, mentorship, and sponsorship. Like Coke and Pepsiyou grow the market by growing the category. Younger team members bring new tech, new trends, new perspectives. JL Lets talk about sponsorship.
Before the opening of each pop-up, passersby could sneak a peek at the Keebler elves’ work in progress with staged, miniaturized setups of the activation build, complete with caution tape, offering bite-size, buzzworthy marketing moments. At the pop-ups, visitors could ring a tiny bell to score a sample of the new cookies.
We know that snacking on Goldfish brings smiles and playful vibes to any car ride, but that sometimes they get a little messy,” explained Danielle Brown , vice president of marketing for Goldfish, citing a survey by video network GSTV , which reports that 83 percent of folks are hitting the road this summer.
Photo: Courtesy of Method The immersive activation—produced by Revolution Marketing —will run through the end of Bad Bunny’s residency in September and also hit the road on his world tour. On opening weekend, lines stretched over an hour as fans waited to participate.
Photo: Courtesy of ALDI CHICAGO— Grocery store chain ALDI hosted a 10,000-square-foot farmers market in June at The Green in Chicago. The ALDI Farmers Market was born from a simple idea—to show that premium products don’t have to come at an outrageous price tag. Keep scrolling to see more key vendors and from the ALDI Farmers Market.
Photo: Courtesy of Genesis House This column is sponsored by BW Events Tech , award-winning event technologists who take the stress out of registration, mobile apps, integrations, and more. In this newly created role, Kimner will oversee product, marketing, and product studio teams. Read our 2024 coverage here.
Zippy NASCAR Activation Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: Jimmy Knowles The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.
This was the third year that the event was held at Flushing Meadows Corona Park, and Alex Joffe , head of partnerships for Governors Ball and senior sponsorship director at C3 Presents , said that “the venue has unlocked a whole new level of creative potential—it’s truly a living canvas. Kiehl’s delivered all of that and more.”
From streaming services to sports organizations, our annual list of innovative brands includes companies who are executing on experiential marketing concepts that stand out from the crowd and attract the attention of both consumers and industry peers.
and Los Angeles 2028 (a showcase of tech and sustainability?). The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer. Itll be here before we know it.
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehls, 7-Eleven, and Coca-Cola. Consider this monthly list your own insider pulse on the meeting and event industry.
We leaned into the emotional grammar of sports: belief, grit, resilience, and the power of team,” said Lindsa y Carroll , Robin Hood’s chief marketing and events officer. “It In the spirit of banding together to make a difference in the community, the evening took on a sports theme. “We Here’s how.
Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.
convention, conference, and meetings market. Most Popular Experiential Marketing, Activations & Sponsorships" class="node__website-section-name"> Experiential Marketing, Activations & Sponsorships 50 Cool Event Ideas You May Have Missed From Liquid I.V.,
United States > Miami / South Florida" class="section-feed-content-node__website-section-name"> Miami / South Florida This Miami Hotels Ballroom Now Offers 360-Degree Mapping Tech for Events Want to bring a little of that Van Gogh immersive exhibit magic to your events? W South Beach has the tools to help.
A new tech device for hospitality workers promises safer, smarter staff communication. Hospitality tech company Relay has launched RelayM , a new, smaller device designed to improve communication for frontline workers in the hospitality industry.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.
Sponsorship and exhibit sales grew, requiring an additional hall at the MTCC, and in addition to breaking previous attendance records, attendee satisfaction and revenue grew, too. But instead of simply matching previous successes, the Toronto edition delivered unprecedented growth in attendance and revenue.
Sports See How These Fan Experiences at The Players Championship Engaged a New Generation of Golfers This year’s tournament featured high-tech activations and partnerships with brands including YouTube and Roblox.
With updated tech and modern design, the spaces can host groups of up to 30. The transformation spans the entire 160-room property, including redesigned guest suites, updated public areas, refreshed meetings and events spaces, new landscaping, and the addition of an outdoor game lawn.
Photo: Courtesy of AT&T AT&T also brought back its nail tech station, leveling up the experience with chrome and jewel accents. The FQ Lounge featured programming focused on game-changing leadership, marketing with purpose, and building lasting impact beyond the court.
Photo: Courtesy of FX “We knew we wanted an unconventional location for the event, as the series really called for something unexpected,” explains Kenya Hardaway, senior vice president of integrated promotions at FX Networks, who worked with marketing agency The Syndicate to pull off the gatherings.
Event Design & Decor" class="section-feed-content-node__website-section-name"> Event Design & Decor 12 Desert-Inspired Event Ideas From This Skincare Brands Dreamy Influencer Trip Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
How Canva Used Creativity and Community to Reimagine the Typical Tech Conference With 4,500 attendees, interactive installations, and a showstopping musical finale made from user feedback, Canva Create 2025 brought the brand’s whimsical personality to life.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
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Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
Photo: Courtesy of Satolah Creek Farm SK8 THE ROOF A 3,000-square-foot, covered outdoor roller skating rink perched 10 stories above Atlanta’s iconic Ponce City Market opened in mid-June. Its a high-end rustic event space with soul, and it’s just getting started after opening last year.
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