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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

Marketing 289
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See Inside the Disney+ Throwback Experience

BizBash

Production & Strategy Catering & Design Event Tech & Virtual Venues & Destinations Meetings & Trade Shows Sports Advertise Events Topics Production & Strategy Catering & Design Event Tech & Virtual Venues & Destinations Meetings & Trade Shows Sports Advertise Events Industry Buzz BizBash Lists Resources On-Demand White Papers & E-Books Podcast Magazine (..)

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Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’

Event Marketer

Visa artfully blends heritage and innovation with an Olympics-sized sponsorship and cultural coup The brief was, well, brief : “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history. It all began with an elaborate vision to deliver a live music experience that stood in a class of its own.

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Get Ready! October is Experiential Marketing Month

Event Marketer

Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as Experiential Marketing Month. Experiential Marketing Month gives event marketers a forum where they can share skills, prepare for the future and make important connections.” The post Get Ready!

Marketing 130
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Disney Transforms Porta Potty into Secret Spy Lair for “Phineas and Ferb”

BizBash

Kristin Corrigan , senior vice president of marketing strategy and integrated planning at Disney Entertainment Television, explained that the idea for the cheeky activation, which was produced by Mirrored Media , was inspired by one of the show’s longest-running gags: “Agent P’s wildly unpredictable entrances into his spy headquarters.

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How RenderATL Is Redefining the Concept of Tech Conferences

BizBash

Michele Laufik June 23, 2025 As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives. Samuels , RenderATL spotlights the nuts and bolts of tech innovation mixed with a dose of culture. “We

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