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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

Marketing 289
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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. Pricing methodologies for sponsorship vary greatly. Five Guiding Principles.

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How RenderATL Is Redefining the Concept of Tech Conferences

BizBash

Michele Laufik June 23, 2025 As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives. Samuels , RenderATL spotlights the nuts and bolts of tech innovation mixed with a dose of culture. “We

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See How Minecraft Was Transformed Into a IRL Video Game

BizBash

Photo: Courtesy of Minecraft Experience: Villager Rescue Latest in Experiential Marketing, Activations & Sponsorships Experiential Marketing, Activations & Sponsorships" class="node__website-section-name"> Experiential Marketing, Activations & Sponsorships 50 Cool Event Ideas You May Have Missed From Liquid I.V.,

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Cool Event Ideas From June 2025

BizBash

Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025. Martha Stewart, Foot Locker, and More Here’s a look at some steal-worthy ideas we spotted in June 2025.

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Get Ready! October is Experiential Marketing Month

Event Marketer

Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as Experiential Marketing Month. Experiential Marketing Month gives event marketers a forum where they can share skills, prepare for the future and make important connections.” The post Get Ready!

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