GEVME

MARCH 24, 2022

But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Attendease

MARCH 5, 2024

Create event-related blog content Content marketing is an effective way to spread awareness about your organization’s opportunities without being too overt. 82% of consumers feel more positively about a company after engaging with their custom content, making content marketing a useful strategy for promoting upcoming events.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Attendease

FEBRUARY 8, 2024

Using event technology to its full potential allows associations to provide enriching, personalized experiences to members. In this guide, we’ll explore how your association can leverage technology when planning and promoting events. What technology do associations need for events?

Event Management 195

Event Management Technology Management Sponsorships 195

Attendease

JANUARY 6, 2023

Most organizations need to rely on third-party technology to host their virtual events, whether it’s a web-conferencing system or a registration tool to collect RSVPs. Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Brand Consistency.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

Sponsorships 141

Sponsorships Sports Food and Beverage 2021 141

GEVME

JANUARY 12, 2021

The inclusion of technology in creating a good experience for people has given people a better experience, and it has helped companies serve people on a whole new level. Technology has made it possible to make every experience of the event as personalized as possible so that the end-users or the members have something to remember forever.

Technology 207

Technology Trade Shows Travel 2020 207

Eventmobi

FEBRUARY 3, 2022

Note that event technology can be incorporated into all of these common expenses. For example, an event tech app can help with marketing and promotion by allowing event planners to push notifications about keynote speakers and registration. This is by no means a complete list, especially for sponsorship revenue.

Food and Beverage 361

Food and Beverage Financial Sponsorships Technology 361

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

Sponsorships 115

Sponsorships Wireless 2024 Advertising 115

EventMB

SEPTEMBER 15, 2020

But with the right technology, online events can successfully generate higher attendance, sponsorships, and ultimately profit. The post How to Combat Zoom Fatigue and Design Marketable, Profitable Events by Event Farm appeared first on [link]. In reality, they struggle to offer compelling event experiences.

Marketing 150

Marketing Sponsorships Technology Events 150

Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

Sponsorships 112

Sponsorships Wireless Sports 2024 112

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. The successful candidate will create and execute comprehensive marketing strategies aimed at maximising event visibility, visitor acquisition, sponsorship, and partnership engagement.

Marketing 129

Marketing Management Sponsorships Sustainability 129

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Reasons to measure event marketing success.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Event Marketer

FEBRUARY 14, 2022

“The key word is flexible, and making sure that you don’t forget about the people who were going to be in person and helping amplify their experience when it has to be at home,” says Meliza Humphrey, senior brand marketing manager at Acura. “I We wanted to bring our own story to Sundance,” Humphrey says.

Sponsorships 129

Sponsorships 2022 2021 Marketing 129

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. While participants sang, VR technology portrayed the virus and bacteria droplets being emitted around them. Agency: NFuse 360 Marketing J.C.A. Now in its 25 th year, the tour kicked off Aug.

Sponsorships 122

Sponsorships Sports Food and Beverage Social Media 122

GEVME

SEPTEMBER 5, 2018

This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income. Sponsorships: Gaining strategic partners that are ready to invest into your event—preferably long term—is like striking gold.

Sponsorships 206

Sponsorships Events Government 2017 206

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones.

Sports 119

Sports Sponsorships Wireless 2023 119

Attendease

DECEMBER 5, 2019

When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. Sponsorship Opportunities. Events also serve as the perfect time to focus on sponsorship opportunities. Having such system can also eliminate the need for print material and avoid outdated information to go around.

Event Apps 343

Event Apps Sponsorships Speakers Tech 343

Eventmobi

SEPTEMBER 17, 2021

If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. To help inspire your event community, we’ve put together 8 key benefits of using event technology for year-round engagement — complete with practical tips for how you can make it happen.

2021 325

2021 Event Technology Social Media Technology 325

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. Promotion channels and venue.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Attendease

AUGUST 12, 2020

Most organizations need to rely on third-party technology to host their virtual events, whether it's a web-conferencing system or a registration tool to collect RSVP's. Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Brand Consistency.

Sponsorships 243

Sponsorships Speakers Technology 2020 243

Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives.

Sponsorships 112

Sponsorships Hospitality Sports Financial 112

Eventmobi

MAY 23, 2024

Academic conferences are very different from, say, technology conferences. Sponsorship-Driven Management Many sponsors are happy with their name and logo on conference marketing materials. The latter scenario is known as sponsorship-driven management. Now you need to market your conference , of course! No pressure!

Conference 289

Conference Management Speakers Event Apps 289

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. How can event organizers utilize technology to enhance promotions? “As

Event Marketing 157

Event Marketing Marketing Social Media Events 157

GEVME

MAY 1, 2021

The discussion surrounded event technology, the transition, rise of new event roles and much more. Pivoting to Virtual through Event Technology. The global virtual events market size valued at $77.98B in 2019 is expected to grow at a CAGR rate of 23.2% Since the pandemic, virtual events increased by ~1000%. from 2020 to 2027.

Event Technology 156

Event Technology Technology 2020 2027 156

GEVME

JULY 23, 2018

Not only is it a powerful marketing booster , an effective sponsorship can also help turn your shelved event idea into reality. While many event planners view sponsorships only as money coming in, there is so much more to it than that. In this case, a powerful sponsorship package is something that can really set you apart.

Sponsorships 174

Sponsorships Event Ideas Contracts Events 174

GEVME

JANUARY 13, 2021

The inclusion of technology in creating a good experience for people has given people a better experience, and it has helped companies serve people on a whole new level. Technology has made it possible to make every experience of the event as personalized as possible so that the end-users or the members have something to remember forever.

Technology 156

Technology Trade Shows Travel 2020 156

GEVME

JANUARY 13, 2021

The inclusion of technology in creating a good experience for people has given people a better experience, and it has helped companies serve people on a whole new level. Technology has made it possible to make every experience of the event as personalized as possible so that the end-users or the members have something to remember forever.

Technology 156

Technology Trade Shows Travel 2020 156

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Attendease

JANUARY 5, 2021

In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. Virtual events are part of today’s new normal.

Tech 329

Tech Sponsorships Speakers Events 329

SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

2021 138

2021 Event Marketing Marketing Technology 138

Endless Events

NOVEMBER 24, 2021

While the way forward might have been uncertain a year ago, the path is now becoming very clear: event technology should be at the core of your event strategy. Depending on your event, you might be interested in measuring attendee satisfaction, gross revenue, sponsorship satisfaction, NPS, or session analytics.

Technology 133

Technology Event Technology Food and Beverage 2020 133

Event Marketer

OCTOBER 30, 2024

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

Marketing 110

Marketing Entertainment 2024 Sponsorships 110

Eventmobi

OCTOBER 6, 2022

Event Technology. Strong Marketing to Create Buzz. In fact, the right venue, decor, event technology, and the element of surprise can create excitement for any product category. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 138

Marketing Food and Beverage Sponsorships Tech 138