Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. He will draw on this expertise to identify, develop and execute sports tourism strategy in Baton Rouge.

Sports 233

Sports Hotels Sustainability Hospitality 233

Event Marketer

JUNE 21, 2024

Lauren Cleland, VP-Strategic Marketing, Visit Savannah and Visit Tybee Island Surprisingly Savannah: The Mobile Tour will make its way to 11 cities this summer. We covered the shipping costs; they just had to provide the items.” Visit Savannah is taking Southern charm on the road. Adding extra layers of hospitality.

Hospitality 246

Hospitality Tourism Trade Shows Sponsorships 246

Social Tables

SEPTEMBER 13, 2017

We’re living in a world where attendees are inundated with millions of brands and marketing initiatives, event planners and companies. This relationship allows you to analyze what the sponsor needs, align your goals with the sponsor’s, and develop a sponsorship package together. Click To Tweet. Relationship 4: The Golden Trio.

Sponsorships 114

Sponsorships Tourism Events Sports 114

Cvent: Event Marketing

APRIL 8, 2019

In 2018, the Events team at Paragon Events took over the newly rebranded Global Tourism Summit from a previous organization. We also took different advertising options this year, and funneled that into sponsorship revenue.” The post How Paragon Events Reinvented the Global Tourism Summit appeared first on Cvent Blog.

Tourism 59

Tourism Advertising Sponsorships 2018 59

PCMA Convene

NOVEMBER 19, 2018

Sponsorship can provide financial gains as well as deliver the added value of driving attention and attendees to an event. What are some of the best ways to attract sponsorship opportunities? Exclusivity makes sponsors feel noticed and appreciated,” said Maria Kriva , marketing coordinator, MCI. Tracy Halliwell. Maria Kriva.

Sponsorships 76

Sponsorships Financial Tourism 2019 76

Event Industry News

MAY 28, 2020

Hong Kong Tourism Board (HKTB) held an online MICE Tourism Update attended by around 740 industry partners on 25th May 2020 (Monday) to introduce a multi-pronged recovery plan for the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry. Strengthen supports for trade marketing. Image Rebuilding.

Tourism 52

Tourism Travel 2020 Hotels 52

Canadian Special Events

JUNE 3, 2022

TIAO – Tourism Industry Association of Ontario, Toronto, ON, for Respect, Understanding and Appreciating the Original Guides of our Land – A Virtual Reality Experience. Best Experiential Marketing Event. Redstone Agency, Toronto, ON, 2021 Sponsorship Marketing Awards (SMAs). Best Virtual Marketing Event.

2022 105

2022 2021 Tourism Entertainment 105

PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good. Increase your exposure through added PR efforts.

2022 98

2022 Retail Travel Tourism 98

Canadian Special Events

APRIL 6, 2023

The Canadian Event Awards honours and celebrates the best in over 50 categories, from event design and production to marketing and sponsorship. We are thrilled to announce the finalists for the 2023 Canadian Event Awards! Saputo OneWest Event Design Calgary, AB, for Big Ball, Big Impact Event Strategy Partners, (ESP) Inc.,

2023 98

2023 2022 Meetings Tourism 98

Event Industry News

DECEMBER 1, 2022

UFI, The Global Association of the Exhibition Industry, and the Freeman Company – a global leader in brand experience and exhibition marketing – have prolonged their existing Diamond Sponsorship agreement, re-committing to supporting the future development of the exhibition industry through supporting the global work of UFI.

Sponsorships 59

Sponsorships Tourism 2019 Marketing 59

Hubilo Blog

MARCH 7, 2020

Helen’s marketing and events career span of over 20 years. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. She is a multilingual event management professional and blogger with experience in the events, hospitality, and tourism sector. She truly loves her job!

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Event Industry News

APRIL 18, 2019

In her previous role, Wendy was a key driving force for Perth – responsible for managing all functions of Economic Development for the Capital City of Perth, which included working on international relations, marketing, inward investment, tourism, business support, local, national and international advocacy, sponsorship and events.

Tourism 61

Tourism Sponsorships Conference Venues 61

Event Industry News

NOVEMBER 10, 2021

The new stats shared by the team behind Lancashire’s biggest open-air music festival, also show that the event brought in a huge amount of tourism to the city, and contributed to the growth in GDP* over the summer, which the ONS claimed has been led by the service industry. A massive thank you for sticking with us and supporting the event.

2022 64

2022 Tourism Retail Sponsorships 64

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. Promote the event Once your event website is set up, and tickets are ready to sell, kick off your marketing efforts. Email campaigns Design an eye-catching and compelling email marketing campaign to generate interest in the event.

Event Planning 78

Event Planning Social Media Advertising Banking 78

Eventscase Blog

SEPTEMBER 29, 2022

I Agora of Sustainable Tourism GREEN & HUMAN – HOSTELTUR . It is a meeting point and forum to reflect on sustainable tourism and the different transformations that we can expect in this specific segment of the events industry. Renewed sponsorships.

2022 52

2022 Sponsorships Tourism Sustainability 52

Eventscase Blog

MARCH 23, 2023

The event will focus on the return on investment (ROI) of marketing and other intangible assets such as event sustainability programmes. Madrid City Tourism Forum 2023 On March 27th, the “Madrid City Tourism Forum” will be held at the Hotel Meliá Castilla. It is organised by the Madrid City Council Tourism.

2023 52

2023 Tourism Trade Shows Sustainability 52

SmartMeetings

MAY 1, 2023

The important thing to me is being able to seize on opportunities because sometimes, as we know, speed to market is crucial and you have to trust what your gut is telling you—informed by intelligence, of course. Second, I wish the industry didn’t have such a difficult time comprehending the impact of the so-called diversity market.

Travel 98

Travel Hospitality Tourism Financial 98

Event Industry News

MAY 9, 2019

Finalists for the award : Debra Maines, CMP-HC, senior manager, sponsorship development & events, A. Fassano & Company, Greater Philadelphia Chapter; and Meagan Prescott, CMP, assistant vice president of conference and events, Securities Industry and Financial Markets Association (SIFMA), New York Chapter.

2019 61

2019 Global Events Tourism Sponsorships 61

PCMA Convene

JANUARY 30, 2019

The new year was barely underway when VisitDallas found itself facing an age-old public relations crisis, familiar to many destination marketing organizations. We need to reinforce the big role that we play in the community, how many jobs that tourism supports, and the positive impacts of visitor spending on the local economy.

Tourism 49

Tourism Government 2003 Hotels 49

Bizzabo

FEBRUARY 5, 2021

More than half (67.7%) of event marketers find it more difficult to keep attendees engaged during sessions at virtual events. The majority (62%) of marketers believe a mobile app for an event can help drive event engagement. Below is an excellent example of virtual event sponsorship. Let's dive in! It’s time we fix this issue.

Social Media 110

Social Media Event Apps Entertainment 2021 110

Eventory

DECEMBER 6, 2018

So how to approach the event marketing strategy and the event calendar for 2019? According to Ivan Reic, the author of Events Marketing Management: A consumer perspective, Event industry is strongly affected by seasonality. Tourism event seasonality – it is based upon geography. I leave some advice in the article.

2019 69

2019 Fashion Sports Events 69

SmartMeetings

OCTOBER 12, 2017

“As major sporting events often offer a history-making moment, they create a unique opportunity for employees to bond over the shared, once-in-a-lifetime experience,” says Bryan Pettigrew, senior vice president of marketing and sponsorship for the Breeders’ Cup Thoroughbred horse races.

Sports 58

Sports 2018 Banking Sponsorships 58

Social Tables

FEBRUARY 23, 2023

Executing a high-earning fundraiser with an abundance of community support relies heavily on volunteers and sponsorships, as well as space and product donations. Promote the event in neighboring communities, on social media, with participating partners, your local tourism office, and with landmark Visitor Centers nearby.

Event Ideas 78

Event Ideas Social Media Sports Entertainment 78

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101

Speakers Consulting Healthcare Financial 101

Bizzabo

JANUARY 22, 2021

Recently at Convening Leaders 2021 , PCMA partnered with the Singapore Tourism Board and Marina Sands Bay to create a dynamic broadcasting experience. When we surveyed event organizers for the Evolution of Events report over half (68.8%) of event marketers believe it is more difficult to provide networking opportunities in the virtual world.

2021 91

2021 Entertainment Sustainability Technology 91

Bizzabo

DECEMBER 7, 2018

Gaining additional donations or revenue from ticket sales and sponsorships. The Digiday Awards celebrates companies, campaigns, and innovative new media marketing. While your event marketing needs to be specific, your list of potential awards ceremonies doesn’t. Source: Content Marketing World. Source : Digiday.

Entertainment 68

Entertainment Social Media Travel Marketing 68

PCMA Convene

SEPTEMBER 25, 2019

Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate. But it’s also how fake and predatory events reach out to students, academics, and professionals across a swath of industries.

Conference 94

Conference Medical Meetings Education 2017 94

PCMA Convene

JANUARY 3, 2017

To see a woman as the VP of marketing with all male colleagues speaks volumes. Senior Tradeshow and Marketing Events Specialist Intuitive Surgical Sunnyvale, California, USA. Being that I love hospitality and tourism, I would like to become a thought-provoking leader in the industry. She is my inspiration and role model.

2017 69

2017 Education Hospitality Meetings 69

Eventscase Blog

JANUARY 25, 2023

This year we have had the opportunity to be at FITUR —for the first time—which is the largest professional tourism fair in Spain. As we have told you in the past, we are also members of the Valencia Convention Bureau which allows us to participate in many activities and events.

2023 52

2023 Sustainability Tourism Technology 52

Eventscase Blog

OCTOBER 12, 2022

We were present at the 1st Agora of Sustainable Tourism co-organised by Hosteltur and Green & Human—a sold-out event which was livestreamed through our platform. We already mentioned in our previous newsletter that October was going to be a month of events and that surely is the case.

2022 52

2022 Sustainability Event Tech Tourism 52

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 363

Tech Food and Beverage Retail Technology 363

Attendease

JULY 9, 2024

For hosts, a knockout trade show is an A+ marketing move. Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Attendease

JULY 9, 2024

For hosts, a knockout trade show is an A+ marketing move. Secure a prominent sponsorship spot, and companies can amplify their visibility and reach their ideal audience with laser-sharp precision. Element #6: A comprehensive marketing plan A successful trade show deserves a marketing strategy to match.

Trade Shows 195

Trade Shows Sponsorships Social Media Entertainment 195

Plan Your Meetings

JUNE 27, 2016

The MBECS were created jointly by Meeting Professionals International and the Canadian Tourism Human Resources Council. J: Marketing. Meetings and events are one of the most effective marketing channels businesses have to fulfill business objectives. Manage sponsorship process. J: Marketing. Manage marketing plan.

Meetings 62

Meetings Food and Beverage Risk Management Contracts 62

PCMA Convene

JANUARY 2, 2018

National Travel and Tourism Office and the U.S. billion in the United States in the first half of 2017, according to venture-capital fund Rock Health — has fueled new events and new competition for sponsorship dollars. It’s not trade-show or conference marketing, it’s consumer-oriented marketing.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72