Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

Apparel 330

Apparel Sponsorships Sports Entertainment 330

EventMB

JULY 31, 2019

However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […]. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link].

Marketing 196

Marketing Trade Shows Sponsorships Travel 196

Event Marketer

JULY 16, 2024

organic feminine care company Cora leveraged its sponsorship to sample product and broadcast its advocacy of a woman’s right to govern her own body. Two Charmin Van-GO-branded box trucks traveled to high-traffic spots in Manhattan, providing clean and spacious areas to conduct business.

Apparel 271

Apparel Marketing 2024 2020 271

Event Marketer

MARCH 28, 2022

Continental Tire’s new pod travels in compact form and unfolds into a 23-foot-wide by 13-foot-deep, brandable space with a ceiling, walls and floor. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. As a sponsor of Major League Soccer (MLS) in the U.S.

Sponsorships 239

Sponsorships 2025 Sports 2022 239

Event Marketer

JANUARY 14, 2025

A spinning Gucci Winter Dream snow globe installation brought the brands travel-inspired heritage to life with scenes meticulously crafted to reflect its storied locales, from Palazzo Gucci in Florence to the Wooster Street boutique in New York City. Then on the morning of Dec.

Food and Beverage 299

Food and Beverage 2024 Fashion Travel 299

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. The post Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE appeared first on Event Marketer.

2015 286

2015 Sponsorships Sports Entertainment 286

Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

JANUARY 15, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, its The SNL50 Experience. DONT HATE THE TRAITORS, HATE THE GAME Oh, nothing to see here. And lest we forget, their bagpipe-accompanied march through the streets of Manhattan.

2025 274

2025 Travel Marketing Trade Shows 274

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.

Trade Shows 290

Trade Shows Healthcare Sustainability Sponsorships 290

Event Marketer

SEPTEMBER 4, 2024

During their visit, cardmembers could also create their own dream vacation inspired by Amex Travel’s 2024 Trending Destinations report, and design their own personalized, premium travel pouch. Agency: Momentum Worldwide) –R.B. Throughout US Open Fan Week (Aug.

2024 294

2024 Sponsorships Fashion Food and Beverage 294

Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

Sponsorships 326

Sponsorships 2022 Entertainment Speakers 326

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy. How to Evaluate Virtual Event Sponsorship?

Sponsorships 111

Sponsorships Social Media Events Speakers 111

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. The transition to digital & hybrid events has been accomplished and accelerated by the recent social distancing recommendations and travel restrictions. Companies feel they MUST BE there to be close to their community, their team and their market.

Sponsorships 115

Sponsorships Travel Consulting Sustainability 115

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

Conference 366

Conference Sponsorships Education 2022 366

Event Marketer

MARCH 24, 2025

In Event Marketers 2025 Agency Business Outlook , 54 percent of agency leaders said employees were required to be in office weekly this year, up from 47 percent in 2024. The idea is to promote mobility and engagement, and optimize space that would normally be taken up by a desk not in use if someone is working from home or traveling.

2025 130

2025 2024 Sponsorships 2023 130

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season.

Sports 283

Sports Sponsorships Food and Beverage Apparel 283

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Between parking, mileage, airfare, taxis, hotel room nights, meals, and per diems—travel expenses can add up. Telling people about the event is a big portion of the budget to consider.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines.

Wireless 277

Wireless Airlines Retail Travel 277

Marketo Events

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. Brand sponsorships for music festivals, tours, and venues totaled $ 1.22 Experience Marketing for Brands. the critical question in any marketer’s mind. billion in 2012.

2019 166

2019 Marketing Social Media Advertising 166

Event Marketer

JUNE 27, 2022

Because we’re such a new brand, we’ve been doing a lot of experiential events and sponsorships across the country for the past few months, but we really wanted to do an owned event,” says Siegel. Strategies From the Spirits Archives: A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign.

Sponsorships 318

Sponsorships Marketing Travel Event Marketing 318

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” Once the work is revealed, the public will be invited inside to try Coca-Cola Spiced and create their own flavor-inspired art. And the… –R.B.

Sponsorships 299

Sponsorships Banking Education 2024 299

Event Marketer

NOVEMBER 21, 2022

This marks the first time the iconic, solid-gold trophy has traveled to all 32 of the tournament’s qualifying nations, giving fans around the world a rare opportunity to see it up close and personal. From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences.

Sports 246

Sports Sponsorships 2026 Sustainability 246

Event Marketer

FEBRUARY 12, 2025

Travelers could stand on the football field inside the box and snap a selfie in the branded mirror adorned with football helmet-wearing Nerds. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. Agency: Taylor, p.r.)

Apparel 258

Apparel Sports Food and Beverage Fashion 258

Event Marketer

MARCH 27, 2023

The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel.

Sports 241

Sports Sponsorships Retail Social Media 241

Event Marketer

MARCH 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Pretzelria Delivery Services, Glam-ergency boxes and secret hideaways. AUNTIE ANNES ROLLS OUT A PRETZELRIA DELIVERY SERVICE Somehow, we never thought white-glove service and Pepperoni Nuggets would end up in the same sentence, but here we are.

Sports 169

Sports Banking Tourism Transportation 169

GEVME

SEPTEMBER 24, 2020

In the current scenario, travel restrictions have gradually loosened, but safety concerns remain. Offering greater flexibility in execution, it offers an increased return on investments plus improved sponsorship opportunities. Through the right mix of content marketing tools, you can generate buzz. Content is king.

Sponsorships 245

Sponsorships Financial Social Media Event Planning Tools 245

Velvet Chainsaw

FEBRUARY 27, 2023

Travel costs are rising due to strong demand (led by the leisure sector). Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Event venues are raising rates for basic services like electrical, internet, trash management and catering.

2023 221

2023 Food and Beverage 2022 Transportation 221

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Sports 233

Sports Hotels Sustainability Hospitality 233

Smart Meetings

MARCH 3, 2023

The latest Smart Meetings webinar explored Virginia Beach, and was led by Sally Noona, director of convention sales and marketing for Virginia Beach CVB, and Carey Goryl, CEO of the Association and Advancing Physician and Provider Recruitment (AAPPR), who shared tips from their experience planning an event in a second- or third-tier city.

Sponsorships 237

Sponsorships 2023 Travel Hotels 237

Smart Meetings

JUNE 28, 2024

MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. This reduces travel, housing and F&B costs. This helps with costs and can improve engagement for those who do attend.

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Event Marketer

DECEMBER 19, 2022

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. Agency : The Social Standard, influencer marketing). Photo credit: Enchant. Agency : Deeplocal).

Airlines 281

Airlines Sponsorships 2022 Marketing 281

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. As Hendrick’s put it , “Due to our unhurried travel style and our elite emphasis on safety, it is entirely possible that passengers may arrive one to several days after the game has occurred.” And they weren’t kidding.

Sports 246

Sports Hospitality Social Media Sponsorships 246

SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

2021 138

2021 Event Marketing Marketing Technology 138

Smart Meetings

SEPTEMBER 23, 2021

Now, companies are taking a harder line on travel. The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel? Ensure the show will go on, even if market conditions change on short notice.

Speakers 246

Speakers Travel Technology Insurance 246

Attendease

DECEMBER 23, 2019

That includes marketing communication prior to the event as well as interactions during and after the event is over. In 2020, brands plan to invest launch events as marketing stations. Consider offering sponsorship packages to cover the cost of the party so you can provide the fun without spending extra. Face-to-face time.

2020 243

2020 Event Apps Social Media Travel 243

Event Marketer

FEBRUARY 5, 2024

The annual traveling cold-weather tour brings free pop-up weekend music festivals to six of the ski POWDR-owned mountains—Vermont’s Killington, Copper Mountain and Eldora in Colorado, California’s Sierra-at-Tahoe, Utah’s Snowbird and Mount Bachelor in Oregon—through April 14. Visitors can rearrange magnets on a “LOVE” sign.

Social Media 298

Social Media 2024 2022 Entertainment 298

EventBank Insights

JUNE 29, 2020

Sponsorships are another means to generate revenue without putting all the cost on your audience members and also create some partnerships with other companies that could benefit from sponsoring your webinars, the long term benefits are without understatement. But first, ask yourself this: Are Sponsorships Valuable to You? Credibility.

Sponsorships 78

Sponsorships Marketing Travel Management 78