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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

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Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences

Event Marketer

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones.

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Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards

Event Marketer

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. 22 through April 25. Agency: Cogent World, New York City.

Wireless 360
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Visible Sets its Sights on Austin (and Taunts T-Mobile) with a Takeover, Local Partners

Event Marketer

The activation, designed to disrupt the sponsor landscape on-site and, specifically, poke festival sponsor and competitor T-Mobile, featured a “T-Mobile pink” mechanical bull ride inspired by Visible’s “wireless without the bull” campaign marketing messaging. 1-3 and 8-10.

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. THIS CRICKET WIRELESS INVENTION IS OFF THE HOOK WWE matches are famous for their props, particularly “the chair.” Happy tails. That’s a program with heart.

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