Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. Check out 10 campaigns that scored with fans this year.

Sports 119

Sports Sponsorships Wireless 2023 119

Event Marketer

APRIL 10, 2023

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

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Sports Sponsorships 2023 Social Media 98

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

Sports 131

Sports Sponsorships Retail 2023 131

Event Marketer

MAY 10, 2021

Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9. Featured Photo Credit: Dick’s Sporting Goods.

Retail 141

Retail Marketing Sports 2021 141

Velvet Chainsaw

MAY 22, 2019

Doing business—especially buying and selling—has become more of a team sport. The long-term belief for conference organizers has been to offer multiple tracks for different functions and roles, because traditional wisdom—and marketing segmentation—show that more people will attend from an organization if you offer more variety.

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Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. Experiential venue SRGN Studios was the setting for the Courtside Club experience.

Sports 115

Sports 2014 Event Marketing Venues 115

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. There are a lot of opportunities and a lot of benefits to joining a sport early on,” says Makena Berchem, brand manager-partnerships at Carvana.

Sponsorships 98

Sponsorships Sports 2023 2021 98

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

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Marketing Social Media Events Advertising 148

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 126

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Marketing Sports Hospitality Tourism 98

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 105

Event Marketer

JUNE 13, 2024

Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s

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GEVME

AUGUST 19, 2021

GEVME has pulled together professionals from any creative fields that you can think of – from the arts, food, travel, sports, fashion – who embraced the virtual and the new possibilities that come with it, in hopes to find inspiration for the next generation of virtual events Veemal Gungadin, CEO of GEVME.

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Fashion Travel 2021 Sports 296

Event Marketer

OCTOBER 11, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. DICK’S SPORTING GOODS. Dick’s Sporting Goods’ House of Sport inspires participation in active and wellness-based experiences.

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Retail Sports Apparel Education 133

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

Sports 124

Sports 2024 Sponsorships Entertainment 124

Velvet Chainsaw

MARCH 2, 2018

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. B2B buying is a team sport — an average of 5.4 Many of these conferences still have high deal-making value. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline.

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B2B Food and Beverage Trade Shows Education 244

IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. Another purpose is to help highlight other diverse and women top professionals.

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Banking Consulting Entertainment Speakers 150

Conferences that Work

APRIL 29, 2024

Associations for casino security , veterinarians , voiceover coaches , independent gardening stores , makers , builders , attorneys , teachers and education , sports commissions , product managers , cybersecurity , transportation , and many other communities of interest are listed. Do you want to let me know about an upcoming peer conference?

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Event Marketer

FEBRUARY 22, 2024

And we’re hoping that this experience, this arcade will give fans the opportunity to engage with the sport that they love and also make lasting memories.” So we figured, let’s just bring this back with our own twist,” says Sonika Patel, svp-marketing at Ticketmaster. “We We leaned in on NBA history and fan traditions.

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Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. WILSON SPORTING GOODS. Wilson has been the official ball and racket stringer of the US Open for more than four decades and this year, the sporting goods brand is celebrating those deep roots with a pop-up museum called “Love All: A Wilson Tennis Experience.”

2021 143

2021 Food and Beverage Sports Hotels 143

Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Agency: Salem Sports Events.

Apparel 132

Apparel Sponsorships Sports Entertainment 132

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

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Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. From stadiums to sports camps, Unique Venues provides thousands of space options to planners in search of memorable options for a variety of events.

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Venues Marketing Fashion Advertising 88

Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. See the Tip-Off experience in action: The post Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards appeared first on Event Marketer.

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Wireless Sports Sponsorships Transportation 144

Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy? What was the key to success?

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Social Media Sports 2019 Entertainment 137

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. And Shapiro is conscious of that in the design of Fox Sports Radio’s activation. “We

Food and Beverage 116

Food and Beverage Sports Wireless Social Media 116

Event Marketer

OCTOBER 24, 2023

In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).

Sports 121

Sports Apparel Automotive Retail 121

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. Ashley House took over Resorts World Las Vegas’ sports bar Dawg House Saloon and Sportsbook, Feb. For an event like the Super Bowl—the most watched telecast of all time with 123.4

Sports 115

Sports Retail Hotels Entertainment 115

Attendease

FEBRUARY 7, 2023

But, for all the meticulous planning your nonprofit puts into planning events such as the venue, activities, catering, decor, and marketing, there are still some things out of your control. Sports or physical contact activities Sensitive topics to be discussed, emotional triggers, etc. Create a QR code. Set up a waiver kiosk.

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Consulting Sports Social Media Events 195

Event Marketer

FEBRUARY 21, 2024

Not to mention the blue perimeter fencing covered in Paramount, CBS Sports and Super Bowl branding that secured the footprint and helped lure curious consumers. Rounding out the sports-themed area was the UEFA Champions League soccer ball kick activity.

Sports 122

Sports Trade Shows Entertainment Travel 122

Event Marketer

APRIL 17, 2024

By showing up on big stages with eye-catching visibility, including our NASCAR sponsorships and recent activation with DJ Khaled during Daytona 500, we are sharing our passion for sports with our fans,” Vamos says. “We Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 126

Sponsorships Social Media Sports 2024 126

Event Marketer

MARCH 21, 2022

As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Agency: CSM Sport & Entertainment. Take a Tour Around Saint’s on Crenshaw: Photo credit: CSM Sport & Entertainment, Russell Hamilton.

Food and Beverage 134

Food and Beverage Sports Fashion Entertainment 134

Prestige Events Magazine

OCTOBER 30, 2024

Leisure and outdoor events including music festivals, sporting events, and cultural festivals, contributing £28.053 billion. As the report shows, the UK is poised to continue its trajectory of growth, with business events, exhibitions, music festivals, and sporting events leading the way.

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2024 Government Trade Shows Sports 105

Event Marketer

JANUARY 3, 2024

That’s a beautiful place to be, and we continue to deliver strong advertising into the market,” he says. We spoke with Cahill about the campaign’s marketing goals and KPIs met; the strategic thinking behind targeting consumers in the Sun Belt region; the brand’s evolving marketing mix; and planned investments for 2024.

Advertising 102

Advertising Sports Sponsorships 2024 102

GEVME

OCTOBER 1, 2019

Organisers can listen to them when they’re cooking, playing sports, or driving home from work. While it has only been produced for a few years, during that time, guests such as the vice president of Eventbrite, the marketing director from Event Manager Blog, and Michelle Wyatt from CadmiumCD have spoken into the microphone.

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Event Management Management Social Media Entertainment 198

Event Marketer

FEBRUARY 26, 2024

As part of the partnership extension, Verizon is putting more of a focus on engaging hockey fans with a robust experiential marketing strategy that kicked off with the 2024 Navy Federal Credit Union NHL Stadium Series, Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

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Sponsorships Wireless Sports 2024 118