Event Marketer

DECEMBER 20, 2024

Air Canada is a real connector of sport, culture and people. The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer. We really loved to focus on sharing the very best of Canada and, in this case, the world.

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Event Marketer

APRIL 10, 2023

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

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Sports Sponsorships 2023 Social Media 246

Prestige Events Magazine

MAY 1, 2025

by Simon Hainsworth, Corporate Sporting Events When athletes or business people come together for a sporting or corporate event, theyre not just creating opportunities for people inside the stadium or conference hall to win. billion, while sports events generate around 39 billion each year in the UK.

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Sports 2022 2012 Banking 202

Event Marketer

MARCH 10, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 Then add that to the fact that 94 percent of women who make it to the C-suite have played sports, and it’s clear that systemic change is necessary. and GlowUp Studios. and amplify their voices.

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Banking Sports Sponsorships Retail 253

Event Marketer

OCTOBER 28, 2024

Our sports simulators also place attendees at the center of the action, transforming them from passive spectators into active participants. These realistic simulations let fans swing a bat, kick a ball, or drive a race car, immersing them in the thrill of the sport.

Entertainment 262

Entertainment Tech Event Tech Food and Beverage 262

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

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Sports Sponsorships Retail 2023 328

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. The brand plans to hit 30 cities across the U.S. Exclusive team memorabilia will be available for purchase in select cities.

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Sponsorships Sports Entertainment Venues 264

Smart Meetings

MAY 9, 2025

Industry voices reveal how to craft brand experiences that truly connect This years Experiential Marketing Summit (EMS) offered no shortage of big ideas, but one of the most memorable moments happened away from the mainstage. Trust isnt just earnedits felt.

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Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

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2025 Apparel Sports Sponsorships 262

Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. Experiential venue SRGN Studios was the setting for the Courtside Club experience.

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Sports 2014 Event Marketing Venues 289

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. There are a lot of opportunities and a lot of benefits to joining a sport early on,” says Makena Berchem, brand manager-partnerships at Carvana.

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Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Fall’s here,’” says Ariel Parker, evp-marketing at CBS. What’s our signal of fall?

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Sports Marketing Technology Event Marketing 279

Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix.

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Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

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Sponsorships Sports Trade Shows Tech 298

Event Marketer

APRIL 11, 2025

Still, there were plenty of fans who were buzzing and proudly sporting UConn, South Carolina, UCLA and Texas gear, and kids and adults alike were beaming at the chance to show off their basketball skills at the countless challenges around Tourney Town.

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Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

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Apparel Sports Food and Beverage Fashion 274

Eventmobi

JANUARY 15, 2025

Gift ideas: Sports game tickets. Regardless of the time of year, theres an active team ready to engage the sports aficionados at your event. Provide free or reduced-price tickets to the sports team of the attendees choice. To get the most value from your program, market your offerings extensively.

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Corporate Events Sports 2014 Events 195

Smart Meetings

JANUARY 6, 2025

an interactive video streaming and marketing platform. In addition to travel, we extend our virtual touring capabilities across numerous sectors such as news, healthcare, education, sports, events, and real estate. In sports, we bring virtual access to sports events and venues.

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Travel Healthcare Sports Education 242

Prestige Events Magazine

NOVEMBER 12, 2024

Trivandi’s acquisition of The Bulb is another key milestone in its incredible phase of growth, as it expands into new sectors and markets. My team and I are delighted to be part of the Trivandi family and can’t wait to see what the next chapter brings.”

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Sustainability Sports Venues 2014 130

Event Marketer

APRIL 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. By day, mannequins in the retail windows sported athletic gear and showcased an energetic lifestyle.

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Apparel Retail Sports Marketing 265

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Agency: George P. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. For many corporations, the largest LED screen on Earth represents one of the largest marketing opportunities on Earth, and one of the latest brands to utilize the building was DeWalt. Well played.

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Event Marketer

APRIL 16, 2025

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Marketing Sports Hospitality Tourism 246

Smart Meetings

MAY 9, 2025

Industry voices reveal how to craft brand experiences that truly connect This years Experiential Marketing Summit (EMS) offered no shortage of big ideas, but one of the most memorable moments happened away from the mainstage. Trust isnt just earnedits felt.

Marketing 231

Marketing Meetings Tourism Sports 231

Event Marketer

JUNE 13, 2024

Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s

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Event Marketer

DECEMBER 2, 2024

For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways.

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Sponsorships Sports Events Entertainment 278

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Partner: M&C Saatchi Sport & Entertainment North America) Photos: Courtesy of TAO Park City UTA UTA took over a restaurant on Main Street. 19-21, with its annual UTA House experience.

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Event Marketer

APRIL 11, 2025

For a record fourth time, Tampa, FL, hosted the NCAA Womens Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title against South Carolina.

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2025 Sports Education Sponsorships 211

Event Marketer

MARCH 7, 2025

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Sponsorships Tech 2024 Apparel 245

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

NOVEMBER 25, 2024

Photo credit: Kadeem Olijah for NBC Related: NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks The post 25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in appeared first on Event Marketer.

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Apparel Social Media Sports Events 264

Event Marketer

MAY 15, 2025

Tackling Untapped Markets Don Julio had a few criteria for deciding which markets to activate in. On the aspirational side, the brand was focused on making its mark not only in iconic cities with a robust nightlife, but in parts of the world that are outside of traditional or more developed tequila markets, Kelly explains.

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Fashion Marketing Sports Travel 172

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start.

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Apparel 2009 2024 Sponsorships 317

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

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