The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.

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Hotels Sustainability Automotive Venues 105

Event Marketer

JULY 18, 2024

It covers various facets of event planning and execution, including waste reduction, energy conservation, responsible sourcing, and community engagement, and aligns with the EIC Sustainable Event Standards. Reuse Playbook Several organizations, including Green Sports Alliance, Keurig Dr Pepper Inc., Email Anna here.

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Trade Shows Sustainability Sports Entertainment 271

Event Marketer

JANUARY 30, 2023

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. Brand ambassadors sporting blue and white Siemens-branded track jackets with “Dream it. emblazoned on the back were on hand to assist participants with the exhibits and offer more information.

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Sustainability 2023 Automotive Fashion 246

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Partner: M&C Saatchi Sport & Entertainment North America) Photos: Courtesy of TAO Park City UTA UTA took over a restaurant on Main Street. 19-21, with its annual UTA House experience.

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Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer.

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

APRIL 1, 2025

Event Marketer is an exclusive partner of the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.

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Sponsorships Sustainability Sports Marketing 130

The MICE

JANUARY 9, 2025

In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?

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2024 Sustainability Sports Travel 52

Prestige Events Magazine

OCTOBER 21, 2024

. “This partnership will allow us to provide our visitors with fantastic hospitality options, improving their overall experience and consolidate Copper Box Arena’s reputation as a top destination for sports, entertainment, and large-scale events.”

Hotels 264

Hotels Sports Tourism Hospitality 264

Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Project x Smiley Sports Basketball Experience A sponsored activation that jams with the show floor around it?

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Fashion Apparel Trade Shows Sports 294

Event Industry News

FEBRUARY 12, 2025

Ten local authorities trial Green Events Code of Practice (GECoP) to introduce new minimum environmental standards Findings from 60 music, sports and community events demonstrate overwhelming support for nationally aligned standards A landmark pilot project has demonstrated that local authority-led assessments can drive widespread sustainability in (..)

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Sustainability Sports Events Event Design 64

Event Marketer

MARCH 28, 2024

As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

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2015 Sponsorships Sports Entertainment 320

Smart Meetings

MARCH 18, 2024

In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. Focus on sporting culture and experiences she suggested to lure them to the U.S.

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Conference Tourism Sports Travel 246

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC).

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Sports Hotels Sustainability Hospitality 233

Smart Meetings

MAY 13, 2022

We’ve had a great opportunity to slow down and really think about what was working, what wasn’t, and how to bring things back even better than before—and now we get to act on that.”. – Chris Riggins , destination marketing manager, Destination Bryan . It is wonderful to see more and more meetings going in a sustainable direction.

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Tourism Sports Sustainability Travel 246

Event Marketer

NOVEMBER 21, 2022

To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.

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Sports Sponsorships 2026 Sustainability 246

Smart Meetings

JUNE 21, 2024

Djokovic is appointed as director of sales and marketing. Alexandra Marozzi Alexandra Marozzi, Sawgrass Marriott Golf Resort & Spa Sawgrass Marriott Golf Resort & Spa has promoted Marozzi to the role of senior sales executive, in which she will manage the resort’s golf/sports segment.

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Hospitality Food and Beverage Hotels Sustainability 246

Prestige Events Magazine

MAY 27, 2024

Keith Prowse, the UK’s award-winning hospitality industry leader, has launched fresh insights into how lifestyle trends and generational dynamics are reframing premium experiences at UK sport and entertainment events. For the full report: BEYOND THE GAME. Research conducted highlighted a significant impact from generational attitudes.

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Event Marketer

JULY 31, 2023

A signatory of the UN Sport for Climate Action Framework, the AELTC endorses practices like a water cistern for personal bottle refills and reusable sign materials by the production agency. The brand has its sights on activating The Hill in other markets. Fans at ‘The Hill in New York’ appeared first on Event Marketer.

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Sponsorships Sports Social Media Marketing 246

Smart Meetings

FEBRUARY 20, 2024

Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.

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Food and Beverage Sustainability Retail 2007 263

Event Marketer

APRIL 11, 2024

Johnson) Toyota’s Inclusive Sports Festival Toyota’s massive booth space was divided into lifestyle sections, color themes and vehicle offerings that mapped to messaging like “Empower You,” a zone featuring EVs and other sustainability messaging. Partner : George P.

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2024 Automotive Sports 2025 306

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Tapping into Canada’s basketball hype, its fastest-growing sport, KFC embraced Toronto’s cold weather with the KFCourt , the first-ever winterized basketball court, crafted with a special nonslip fabric and coated with an extra layer of nonslip paint.

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Apparel 2023 2022 Sports 305

Smart Meetings

JUNE 14, 2022

IDEAS for Us works with volunteers to make Orlando’s greenery even more sustainable. As an organization supporting sustainable and beneficial travel, Tourism Cares maintains three funds that support efforts investing in tourism infrastructure, reestablishing tourism after a natural disaster or promoting diversity within travel.

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Tourism 2022 Sustainability Travel 244

Event Marketer

APRIL 24, 2023

And consistent messaging deriving from overarching marketing campaigns for each brand was woven through every touchpoint. The one thing you can’t control on game day is the one reason fans are there, and that’s the outcome of the game,” says Katie Postich, senior manager-sports marketing at Coca-Cola.

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Sports Sponsorships 2023 Marketing 264

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

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Hospitality Tourism Hotels B2B 258

Smart Meetings

JULY 19, 2024

He brings a dedication to sustainability and social impact with purpose-led initiatives, and has been recognized as one of Rosewood’s Impact Trailblazers. Smith brings over 15 years of experience to her new role as director of sales and marketing.

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Hospitality Hotels 2025 Sustainability 246

Event Marketer

SEPTEMBER 12, 2023

The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers. Some are there for pure commerce, some are there for marketing, and some are there to continue to build and strengthen relationships,” says Sean Smith, show director at OR.

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Trade Shows Retail 2024 2023 317

Prestige Events Magazine

APRIL 11, 2023

A sustainable new business start-up established just a few months prior to the Covid-19 pandemic is making a huge impact throughout the events sector as it partners with venues and organisers to slash plastic pollution from single use cups.

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Event Marketer

MARCH 14, 2024

—Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery. Brand ambassadors passed out black sunglasses embellished with the White Claw logo that were enthusiastically sported in the photo booth.

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Food and Beverage Apparel Sports Sponsorships 279

Event Marketer

JULY 5, 2021

The vintage school-bus-turned-mobile-factory was designed to provide consumers with the same experience they would have while visiting Chaco’s Michigan-based ReChaco Factory, where workers repair the brand’s signature Z/ sandals and new after-sport Chillo slides. I can say all day long, ‘our sandals are super durable.’

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Retail Healthcare Social Media Marketing 306

Event Marketer

FEBRUARY 20, 2024

Hot Properties You Might Like: Hot Property: Eight Insights on Activating at Davos Hot Property: Three Ways to Activate a Farmers Market Experience Davos At Davos 2024, LinkedIn and The Female Quotient joined forces to present an economic graph depicting gender inequality in the workforce. Location: Davos, Switzerland Dates: Jan.

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Sponsorships 2024 2023 Sports 264

Event Marketer

FEBRUARY 15, 2022

Our goal has always been to make someone’s day at the resort better and to provide a free, memorable experience for whoever wants to come,” says Matt Barber, brand partnerships and experiential marketing manager at Subaru of America. One is a Subaru WinterFest station where fans can win giveaways and demo winter sport equipment.

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2022 Food and Beverage 2014 Sports 362

Event Marketer

DECEMBER 21, 2023

PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 2, and the Mar Vista Farmers Market in L.A. 30 and Dec.

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Apparel Sustainability Fashion Retail 331

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Agencies: Infinity Marketing Team ; Zeno. The post From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events appeared first on Event Marketer. billion mobile AR user devices worldwide.

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Fashion 2023 Sponsorships Technology 312

Prestige Events Magazine

APRIL 1, 2022

Whilst in this position, Stephen was responsible for developing the global brand strategy, onboarding fortune 100 brands and driving new market growth. Workopolis Online and Maple Leaf Sports & Entertainment Ltd. Understanding the Audience DNA is integral to Live Group’s strong commitment to delivering positive impact events.

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Sustainability Sports 2020 Entertainment 130

The MICE

JULY 8, 2024

I recently visited Lucerne to attend the ‘Go Sustainable’ study trip, organised by the Lucerne Convention Bureau in collaboration with the Zurich Convention Bureau. This event brought together both destinations to showcase to event planners the extensive possibilities for organising sustainable events.

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Sustainability Event Ideas Transportation 2013 103

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

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Marketing Social Media Events Advertising 148

Smart Meetings

SEPTEMBER 22, 2023

Jennifer Beindorf Research over the past two years shows that event attendance continues to increase—from business/industry events to music festivals and sporting events. One of the biggest reasons for this trend is that people desire to share meaningful, unique experiences with others—aka their “tribe.”

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Food and Beverage Entertainment Sustainability Hotels 246