Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Prestige Events Magazine

APRIL 10, 2025

The creative production company, which works with clients across automotive, data tech, sporting, construction, and medical sectors, is pushing clients to allow more space and time for the event to create an impact on delegates, and to see this as a crucial part of its success criteria. We want to go beyond the norm to create the wow.

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Event Planning Automotive Sports Events 162

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

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Event Marketer

OCTOBER 24, 2023

In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).

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Sports Apparel Automotive Retail 304

Event Marketer

JUNE 13, 2022

Then it was on to explore a series of footprints themed around topics including news, sports, gaming, awards shows, and trending TV and music charts. The idea was to highlight how brands can extend their marketing partnerships on Twitter to gain resonance and relevance in the moment. Agency : DesignScene.

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Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. SILVER WINNER.

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Event Marketer

MARCH 28, 2024

As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

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2015 Sponsorships Sports Entertainment 321

Bizzabo

NOVEMBER 15, 2018

The most authoritative 2019 tech conferences directory on the web. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. Start Date.

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Tech 2019 Conference Technology 168

Event Marketer

JULY 26, 2024

Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports.

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Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. Within the first few hours of the game going live, the fan response was incredible,” says Alyson Griffin, head of marketing at State Farm. A tap of the football resulted in a burst of digital confetti.).

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Social Media Sponsorships Sports Tech 299

Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

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Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Who knew that celluloid frames were starting to make inroads into the eyewear market back in the 1930s? The post Field Report: Five Design and Activation Trends from Vision Expo West 2024 appeared first on Event Marketer. Want us to cover your booth?

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2024 Sports Fashion Tech 279

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.”

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Sponsorships Sports Technology Tech 298

Event Marketer

DECEMBER 18, 2023

A lot of times, it’s a kind of homecoming for the tech folks.” Simone White, SVP-AfroTech and Live Events Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. left) Event Marketer: You just hosted AfroTech Conference last month. The media company, under Blavity Inc.,

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Tech 2023 Conference 2024 306

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Barbie” wasn’t just an outrageously successful film that made Greta Gerwig the first woman to direct a $1 billion box-office hit.

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2023 Trade Shows Sponsorships Sports 273

Event Marketer

JULY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts. Agencies: Publicis Sport & Entertainment, experiential; Publicis Montreal, creative; Golin, p.r.; Pretty successful, eh?

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Airlines Insurance Entertainment Banking 296

Event Marketer

MARCH 14, 2024

—Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery. Attendees could explore Mastercard’s tech and solutions through a multisensory tunnel experience.

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Food and Beverage Apparel Sports Sponsorships 279

Event Marketer

OCTOBER 9, 2023

Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.

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Event Marketer

JANUARY 15, 2024

Partner: PlayLab) Photo credit: Getty Images for American Express Platinum BREAK THE LOVE TAKES A SWING AT THE ZEITGEIST Pickleball is booming among a wide range of demographics, a fact not lost on sports booking and equipment platform Break the Love, which popped up a “PickleBasel” event in the Miami Design District on Dec.

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Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. Contests, music, sports, swag, snacks and gamified experiences got the energy up for the first day of EMS.

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2024 Trade Shows Healthcare Marketing 290

Event Industry News

SEPTEMBER 2, 2019

Type of events served: Awards Brand activations Concerts Conferences Exhibitions Experiential Festivals Galas dinners Incentive programmes Meetings Parties / functions Sporting events Weddings. If you would like to be featured in one of our Event Tech spotlights, please see here. Event Tech. Sporting Events. Brand Events.

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Event Tech Tech Sports 2018 94

Event Industry News

NOVEMBER 22, 2019

Bournemouth’s Christmas Market, owned by Seventa Events, returns for its third year alongside the custom built two-storey ‘Alpine Lodge Bar’, provided and installed by sister company, Innovative Hire. The market started its construction two weeks prior to the official launch, Friday 15 th November, following months of intense preparation.

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Marketing Contracts 2017 Sports 119

Smart Meetings

SEPTEMBER 20, 2024

In this role, he will lead all sales efforts, including oversight of market and channel strategy, customer identification and key account development, partnerships and tradeshow management. Violaine Diogene Violane Diogene, Hotel Granada Atlanta’s newly renovated Hotel Granada appoints Diogene to the role of director of sales and marketing.

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Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. In the galaxy room, projected images from the James Webb Space Telescope enveloped attendees.

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Financial Fashion Banking Social Media 290

Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

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Hotels Travel Airlines Fashion 306

Smart Meetings

OCTOBER 27, 2023

Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. Afterwards, she began working in sports, as a customer service and community relations manager with DC United. senators to Virginia governors to supreme court justices to CEOs of big tech companies,” she explains. “My

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Event Marketer

OCTOBER 4, 2023

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. We also have Snowflake, a tech conference that had been in Las Vegas previously.

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Event Industry News

JULY 8, 2019

is a flexible integration platform that connects 200 events, sales and marketing cloud applications. Type of events served: Awards Brand activations Concerts Conferences Exhibitions Festivals Incentive programmes Meetings Sporting events. Tech provided: iPaaS – integration of events, marketing and sales cloud tools.

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Event Tech Tech Sports 2017 87

IMG

MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. Amanda Ma , CEO & Founder of Innovate Marketing Group, and Sara Rosas , BizzDev Manager at IMG.

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Banking 2023 Speakers Entertainment 195

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Agencies: Infinity Marketing Team ; Zeno. The post From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events appeared first on Event Marketer. Agency: Courageous.

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Fashion 2023 Sponsorships Technology 312

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

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EventTechBrief

AUGUST 16, 2019

Event Tech Brief is proud to be a media sponsor for Event Tech Live (November 6-7) and the Event Technology Awards (November 6) in 2019. Event Tech Live, scheduled for The Old Truman Brewery in London, UK, showcases technologies from over 100 exhibitors. Registration for the free-to-attend Event Tech Live opens September 1.

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Event Technology Technology Marketing 2019 100

Event Industry News

JUNE 1, 2022

Event Tech Live ’s (ETL) flagship show moves to ExCel London in-person on Wednesday 16th and Thursday 17th November and organisers are calling for speakers to join their illustrious cast. Adam Parry, co-founder of Event Tech Live, comments: “Moving to London ExCeL lends itself to even more opportunity for Event Tech Live this year.

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Event Tech Speakers 2022 Tech 119

Event Industry News

SEPTEMBER 2, 2019

Event Tech Live (ETL) – Europe’s only free-to-attend show dedicated to the world of #EventTech – has today announced that registration in now open. Sessions announced today include; The ultimate guide to free tech tools for your events, 5 Ways to increase revenue through technology and Is facial recognition right for you?

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Event Tech 2019 Tech Sports 103

Event Industry News

OCTOBER 14, 2019

It is primarily a sales tool designed to improve conversion while attached to outgoing offers and used when meeting spaces are unavailable for viewing, but can just as well be used for marketing hotel spaces and in social media. If you would like to be featured in one of our Event Tech spotlights, please see here. Event Tech.

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Event Industry News

SEPTEMBER 5, 2019

In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. Event Tech Lab will be celebrating its fifth anniversary next week. The Event Tech Lab is the perfect place to raise awareness for any new product or service. They joined the lab community in 2017. has this to say.

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Event Marketer

JULY 3, 2024

And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking to the budget (this is an event hosted along the French Riviera, after all). Daytime content included panels and sessions around topics like GenAI and women’s sports.

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