Remove Marketing Remove Sports Remove Tech
article thumbnail

Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. Yahoo Sports (@YahooSports) February 20, 2022. 18-20, in Cleveland.

Sports 122
article thumbnail

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. Even properties are employing the tactic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

article thumbnail

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Event Marketer

Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9. Featured Photo Credit: Dick’s Sporting Goods.

Retail 141
article thumbnail

Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

article thumbnail

Event Tech Spotlight: Service Robots

Event Industry News

Type of events served: Awards Brand activations Concerts Conferences Exhibitions Experiential Festivals Galas dinners Incentive programmes Meetings Parties / functions Sporting events Weddings. If you would like to be featured in one of our Event Tech spotlights, please see here. Event Tech. Sporting Events. Brand Events.

article thumbnail

Bournemouth Christmas market returns with two-storey Alpine Lodge Bar

Event Industry News

Bournemouth’s Christmas Market, owned by Seventa Events, returns for its third year alongside the custom built two-storey ‘Alpine Lodge Bar’, provided and installed by sister company, Innovative Hire. The market started its construction two weeks prior to the official launch, Friday 15 th November, following months of intense preparation.

Marketing 119