Event Marketer

MAY 10, 2021

Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9. Featured Photo Credit: Dick’s Sporting Goods.

Retail 354

Retail Marketing Sports 2021 354

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Agency: George P. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

2025 278

2025 Airlines Food and Beverage Sports 278

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

2025 165

2025 Trade Shows Sponsorships Marketing 165

Event Marketer

OCTOBER 11, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. DICK’S SPORTING GOODS. Dick’s Sporting Goods’ House of Sport inspires participation in active and wellness-based experiences.

Retail 334

Retail Sports Apparel Education 334

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. WILSON SPORTING GOODS. MERCEDES-BENZ.

2021 359

2021 Food and Beverage Sports Hotels 359

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger.

2023 246

2023 Marketing 2019 2016 246

Event Marketer

OCTOBER 24, 2023

In partnership with Framework and The Concourse Project, Sports Illustrated hosted the SI Circuit Series, the official COTA afterparty, where attendees danced all night to a live show by EDM producer Dom Dolla. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).

Sports 304

Sports Apparel Automotive Retail 304

Event Marketer

JUNE 13, 2022

Then it was on to explore a series of footprints themed around topics including news, sports, gaming, awards shows, and trending TV and music charts. The idea was to highlight how brands can extend their marketing partnerships on Twitter to gain resonance and relevance in the moment. Agency : DesignScene.

2022 352

2022 Advertising Sports Social Media 352

Event Marketer

MARCH 28, 2024

As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

2015 321

2015 Sponsorships Sports Entertainment 321

Event Marketer

JULY 26, 2024

Here, we round up scenes and recaps from brands investing in the league and engaging fans with female-centric activations, access-focused programming and immersive tech. AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports.

2024 279

2024 Banking Sports 2023 279

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. Within the first few hours of the game going live, the fan response was incredible,” says Alyson Griffin, head of marketing at State Farm. A tap of the football resulted in a burst of digital confetti.).

Social Media 299

Social Media Sponsorships Sports Tech 299

Event Marketer

OCTOBER 30, 2023

” –Tara Reilly, VP-Experiential and Partnerships, Vox Media A trio of tech journalists served as event co-hosts this year, replacing veteran Kara Swisher, who stepped down from the role. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

Conference 312

Conference Tech 2024 2023 312

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.”

Sponsorships 298

Sponsorships Sports Technology Tech 298

Event Marketer

SEPTEMBER 23, 2024

19-21, bringing its unique blend of style, tech, and bold looks. Who knew that celluloid frames were starting to make inroads into the eyewear market back in the 1930s? The post Field Report: Five Design and Activation Trends from Vision Expo West 2024 appeared first on Event Marketer. Want us to cover your booth?

2024 279

2024 Sports Fashion Tech 279

Smart Meetings

AUGUST 9, 2024

Want to hear from market experts advising on successful business group planning strategies? Travel tech tools you need in your carry-on? When it comes to sports, soccer dominates the market at a 69% share, and most attendees extend their stays by one to three days both before and after the big game. We have you covered.

Travel 246

Travel Airlines Sports 2024 246

Event Marketer

DECEMBER 18, 2023

A lot of times, it’s a kind of homecoming for the tech folks.” Simone White, SVP-AfroTech and Live Events Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. left) Event Marketer: You just hosted AfroTech Conference last month. The media company, under Blavity Inc.,

Tech 306

Tech 2023 Conference 2024 306

Event Marketer

OCTOBER 9, 2023

Event profs discuss how they’re leveraging GenAI, risks and responsibilities, and the tech’s current limitations When we polled the experiential marketing community in March on how artificial intelligence is impacting the industry, 75 percent of respondents said they believed AI will change the course of events.

Tech 321

Tech Technology Events Marketing 321

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Industry News

SEPTEMBER 2, 2019

Type of events served: Awards Brand activations Concerts Conferences Exhibitions Experiential Festivals Galas dinners Incentive programmes Meetings Parties / functions Sporting events Weddings. If you would like to be featured in one of our Event Tech spotlights, please see here. Event Tech. Sporting Events. Brand Events.

Event Tech 94

Event Tech Tech Sports 2018 94

Event Marketer

APRIL 21, 2021

Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. Read more here. GoPro Mountain Games: June 10-13, Vail, CO. Read more here.

2020 331

2020 2022 2021 Insurance 331

Event Industry News

NOVEMBER 22, 2019

Bournemouth’s Christmas Market, owned by Seventa Events, returns for its third year alongside the custom built two-storey ‘Alpine Lodge Bar’, provided and installed by sister company, Innovative Hire. The market started its construction two weeks prior to the official launch, Friday 15 th November, following months of intense preparation.

Marketing 119

Marketing Contracts 2017 Sports 119

Smart Meetings

SEPTEMBER 20, 2024

In this role, he will lead all sales efforts, including oversight of market and channel strategy, customer identification and key account development, partnerships and tradeshow management. Violaine Diogene Violane Diogene, Hotel Granada Atlanta’s newly renovated Hotel Granada appoints Diogene to the role of director of sales and marketing.

2001 237

2001 Hotels Tourism 2023 237

Event Marketer

NOVEMBER 14, 2022

As a nod to its tech prowess and recent acquisitions of companies like E-Trade and Parametric, the brand also invited visitors to pose for an augmented reality-powered photo op that transformed them into astronauts. In the galaxy room, projected images from the James Webb Space Telescope enveloped attendees.

Financial 290

Financial Fashion Banking Social Media 290

Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

Hotels 306

Hotels Travel Airlines Fashion 306

Smart Meetings

OCTOBER 27, 2023

Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. Afterwards, she began working in sports, as a customer service and community relations manager with DC United. senators to Virginia governors to supreme court justices to CEOs of big tech companies,” she explains. “My

Sports 246

Sports Sponsorships Speakers Transportation 246

Event Marketer

OCTOBER 4, 2023

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. We also have Snowflake, a tech conference that had been in Las Vegas previously.

Travel 306

Travel 2024 2026 2025 306

Endless Events

JANUARY 10, 2022

And what better way to kick off a new year than with an event tech predictions episode? Will and Brandt are joined by a regular guest on the Event Tech Podcast: Endless’ very own Kyle Kocinski. Event Tech Predictions For 2022: A Note On The Pandemic. Event Tech Predictions For 2022: A Note On The Pandemic.

2022 126

2022 Event Tech Tech Events 126

Event Industry News

JULY 8, 2019

is a flexible integration platform that connects 200 events, sales and marketing cloud applications. Type of events served: Awards Brand activations Concerts Conferences Exhibitions Festivals Incentive programmes Meetings Sporting events. Tech provided: iPaaS – integration of events, marketing and sales cloud tools.

Event Tech 87

Event Tech Tech Sports 2017 87

Smart Meetings

AUGUST 12, 2022

Reno is also home to a 56,000-square-foot Reno-Sparks Livestock Event Center, which features two outdoor and two indoor arenas with a seating capacity of 6,200 in the main arena—making it popular for youth and collegiate sporting events. Reno Becomes a New Home to Tech and Trendy Neighborhoods. Market Gallery. Alpine Lake Vibes.

Meetings 246

Meetings Tech Entertainment Food and Beverage 246

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Agencies: Infinity Marketing Team ; Zeno. The post From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events appeared first on Event Marketer. Agency: Courageous.

Fashion 312

Fashion 2023 Sponsorships Technology 312

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

Sports 246

Sports Hospitality Social Media Sponsorships 246

EventTechBrief

AUGUST 16, 2019

Event Tech Brief is proud to be a media sponsor for Event Tech Live (November 6-7) and the Event Technology Awards (November 6) in 2019. Event Tech Live, scheduled for The Old Truman Brewery in London, UK, showcases technologies from over 100 exhibitors. Registration for the free-to-attend Event Tech Live opens September 1.

Event Technology 100

Event Technology Technology Marketing 2019 100

Event Industry News

SEPTEMBER 2, 2019

Event Tech Live (ETL) – Europe’s only free-to-attend show dedicated to the world of #EventTech – has today announced that registration in now open. Sessions announced today include; The ultimate guide to free tech tools for your events, 5 Ways to increase revenue through technology and Is facial recognition right for you?

Event Tech 103

Event Tech 2019 Tech Sports 103

Event Industry News

OCTOBER 14, 2019

It is primarily a sales tool designed to improve conversion while attached to outgoing offers and used when meeting spaces are unavailable for viewing, but can just as well be used for marketing hotel spaces and in social media. If you would like to be featured in one of our Event Tech spotlights, please see here. Event Tech.

Event Tech 87

Event Tech Tech Social Media 2013 87

Event Industry News

SEPTEMBER 5, 2019

In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. Event Tech Lab will be celebrating its fifth anniversary next week. The Event Tech Lab is the perfect place to raise awareness for any new product or service. They joined the lab community in 2017. has this to say.

Event Tech 107

Event Tech Tech 2014 2015 107

Prestige Events Magazine

MARCH 6, 2025

Marketing and events agency Blueprint Partners has launched its new AI solution, the Knowledge app. One of the agency’s tech clients is already in the early stages of using the app to receive in-the-moment information on a suite of products when on the sales floor. Blueprint Partners has offices in London and Dallas, Texas.

Automotive 130

Automotive 2025 Retail Tech 130