Event Marketer

MARCH 7, 2025

Returning for this weeks tournament are the Orlando Health Family Care Suites, air-conditioned venues stocked with complimentary diapers, a changing table, private nursing area, phone charging station and comfy seating, as well as a putt-putt area and coloring mural wall in the Kids Zone. Womens Open in Lancaster, PA.

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Sponsorships Tech 2024 Apparel 249

Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023. Well played.

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2025 2023 Sports Marketing 277

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

DECEMBER 13, 2021

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022. pic.twitter.com/cWAFRXbD1v.

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Venues Social Media Financial 2022 331

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start.

Apparel 317

Apparel 2009 2024 Sponsorships 317

Smart Meetings

MARCH 14, 2025

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets. She most recently served as director of sales at San Diego Mission Bay Resort.

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2025 Hospitality 2006 Hotels 162

The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. Venues and experiences linked with world changing corporate history and the sense of pioneer spirit await delegates.

Hotels 105

Hotels Sustainability Automotive Venues 105

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 264

Event Marketer

MARCH 3, 2025

The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. Along the Lays Crawl, the duos stopped at venues and asked one question: Do you have Lays? Introducing… Orbi. Messi and Surez did the same in Miami. Curtain call, please.

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Ecommerce Apparel 2023 Sports 194

Event Marketer

FEBRUARY 14, 2025

7 takeover of Bourbon Heat, a club venue. 8, Nike and City Gears Super Sole Saturday community pep rally, supporting City Gears Sole Schools, included an NFL panel with players Spears, Quincy Williams and Kayvon Thibodeaux, as well as agent Coral Silverberg of Klutch Sports Group.

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Sports Apparel Sponsorships Hospitality 243

Prestige Events Magazine

OCTOBER 21, 2024

Copper Box Arena, one of London’s high profile multi-use event venues, has announced a new strategic partnership with The Stratford Hotel, a luxury accommodation and hospitality destination. This partnership also strengthens our presence within the sports and e-sports community.”

Hotels 264

Hotels Sports Tourism Hospitality 264

Event Marketer

MAY 3, 2021

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. Even though people are starting to reenter venues, we’re still not all the way back. 22 through April 25. All of it was the fan’s to keep.

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Wireless Sports Sponsorships Transportation 360

Prestige Events Magazine

OCTOBER 30, 2024

Destination Emirates Old Trafford has relaunched its Players and Media Centre to further strengthen support for conferences and events held at the venue. It’s a natural step to offer these as part of a specific package that gives them a professional service built on our own experience in international sport.”

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2012 Sports Conference Venues 147

Event Marketer

MARCH 21, 2022

As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Outside the venue, there was prominent brand signage and a parking spot filled by an ’80s-era vehicle and “Reserved For Franklin Saint” parking sign.

Food and Beverage 336

Food and Beverage Sports Fashion Entertainment 336

Prestige Events Magazine

JANUARY 21, 2025

Recent examples include revolutionising the global marketing teams offices , with 13 game-changing Philips interactive displays, the installation of a 110 dvLED wall in the MK-7 Boardroom, and the record-breaking 46.25 metre wide Philips dvLED wall inside the updated MK-7 events venue, officially unveiled in September.

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Contracts Hospitality 2022 Sports 147

Event Marketer

OCTOBER 24, 2023

Club SI served as a chill space and pop-up music venue of sorts where attendees (including plenty of celebrities) could get premium views of the racetrack, listen to DJ Cassandra and check out partner experiences by Casamigos, BODYARMOR, Aston Martin, Vince Camuto and The Picklr. Grand Prix in Austin appeared first on Event Marketer.

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Sports Apparel Automotive Retail 304

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. Ashley House took over Resorts World Las Vegas’ sports bar Dawg House Saloon and Sportsbook, Feb. The activation served as a pop-up shop and performance venue at Resorts World Las Vegas.

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Sports Retail Hotels Entertainment 290

Event Marketer

JANUARY 24, 2025

Among them was DRIPS by Pepsi , which took over the venues outdoor lawn with an installation of colorful, metallic bubbles, all linked together, making for a wow-worthy entrance moment. Such is often the case when event marketers have tiny footprints to work with but big messages to deliver.

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Trade Shows 2025 2024 Fashion 278

Smart Meetings

DECEMBER 29, 2022

But for meeting planners it may sound like, “New Year, New Venue!”. Event attendees have a lot of options in-between event sessions, whether it is The Winter Village in Bryant Park which has a large winter market and an ice rink. The post New Year, Great Venues for Meeting Planners in 2023 appeared first on Smart Meetings.

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2023 Venues Meetings Hotels 238

Event Marketer

FEBRUARY 13, 2025

Out front, a food truck covered in enlarged imagery of crawfish and napkins adorned with the festival logo drew attendees to the warehouse venue off New Orleans main drag. EA SPORTS The Madden Cruiser rolled onto the SBX show floor as the final stop on EA Sports Cruiser Tour that hit eight stadium tailgates during the NFL season.

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Sports Travel Marketing Event Marketing 179

Prestige Events Magazine

AUGUST 6, 2024

The Formula 1 British Grand Prix, the UK’s largest single sporting event, takes centre stage in July and Silverstone Festival rounds off the summer with three days of classic racing and entertainment. Carmelo Ezpeleta, CEO of Dorna Sports: “We’re really happy to be able to confirm when we’ll be returning to Silverstone next season.

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2025 Sports Entertainment Venues 264

Smart Meetings

NOVEMBER 1, 2021

You might want to take a second look at big city venues, where the access is convenient, amenities are abundant and hotel partners are eager to welcome you back. Tracy Barr, director of sales and marketing, Sheraton Grand Los Angeles. The post Urban Venues Seeing Return of Group Business appeared first on Smart Meetings.

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Food and Beverage Venues Hotels Telecommunications 277

Event Marketer

JULY 18, 2024

Reuse Playbook Several organizations, including Green Sports Alliance, Keurig Dr Pepper Inc., ASM Global and Live Nation Entertainment, teamed up to release the Reuse Playbook for venues considering transitioning from single-use to reusable service ware. Have a sustainability story to share? Email Anna here.

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Trade Shows Sustainability Sports Entertainment 271

Prestige Events Magazine

OCTOBER 7, 2024

The Parkgate Hotel , located in the heart of Cardiff, has been awarded Hotel of the Year for Wales at the prestigious AA Hospitality Awards, solidifying the property’s position as a leading venue for both leisure and business travel, just three years after opening.

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Hotels Hospitality Sports 2021 264

Event Marketer

SEPTEMBER 20, 2021

The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail locations throughout the year with a family-friendly, scalable 30×30 activation footprint. Engagements will shift according to size of footprint and planned attractions at each venue. The tour began Sept.

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Retail Advertising 2022 Sports 327

Prestige Events Magazine

FEBRUARY 3, 2022

Academic Venue Solutions (AVS), the UK’s only sales and marketing consortium exclusive to academic venues welcomes two new venues in the South West into the portfolio, bringing the total members to 43.

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Venues Sports 2022 2021 130

Prestige Events Magazine

APRIL 15, 2024

“We are experiencing increased demand for large events in the luxury venue market from both new and existing customers. The Masters Suite and adjoining bedrooms will transform our offering by providing a dedicated space for the meetings, incentives, conferences and events market.

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Hotels 2025 Sports Venues 263

Prestige Events Magazine

OCTOBER 11, 2023

Venues of Excellence (VOE), the UK’s leading collection of exceptional venues has welcomed 4 new venues into the consortium. We have welcomed 16 new venues in the last eighteen months and have a growing prospect list. The venue is ideal for an exclusive use event, where privacy and attention to detail is key.

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Venues Social Media Hotels Conference 147

Smart Meetings

MAY 6, 2024

million tuned in for the “most exciting two minutes in sports” at watch parties all over the world, many with mint julep at hand. It is the longest continually held major sporting event in North America and many of its traditions are sacred to fans; but that doesn’t mean the program forgoes new experiences.

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Management Sports Fashion Entertainment 252

Canadian Special Events

NOVEMBER 26, 2024

The venue was transformed into a vibrant, inviting space that effortlessly balanced the reverence of the ceremony with the excitement of the celebration that followed. A highlight of the evening was the dynamic dance floor, which led up to a platform designed to resemble sports bleachers.

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Sports Social Media Entertainment Venues 52

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Tapping into Canada’s basketball hype, its fastest-growing sport, KFC embraced Toronto’s cold weather with the KFCourt , the first-ever winterized basketball court, crafted with a special nonslip fabric and coated with an extra layer of nonslip paint.

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Apparel 2023 2022 Sports 305

Event Marketer

JUNE 14, 2023

More than 301 million media impressions later, Bud successfully executed one of its most extensive integrated marketing- and influencer-focused hospitality programs to date—all in a country where drinking alcohol in public is illegal. Agencies: Octagon; WINK.

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Sports Fashion Hotels Hospitality 245

Smart Meetings

MAY 13, 2022

We’ve had a great opportunity to slow down and really think about what was working, what wasn’t, and how to bring things back even better than before—and now we get to act on that.”. – Chris Riggins , destination marketing manager, Destination Bryan . Give-back programs at meetings and events are the future.

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Tourism Sports Sustainability Travel 246

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood.

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Apparel 2024 Insurance Retail 298

Event Marketer

OCTOBER 25, 2022

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. The effort also helps shine a light on an additional mission for Talib and members of the cycling community, which is to make the outdoor recreational sports world a more equitable space for all.

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2022 Sports 2020 Event Marketing 246

Event Marketer

JULY 31, 2024

Later, the Rose Theater for the “Despicable Me 4” screening was a sea of yellow as the audience members sported more than 900 handmade Minion hats. We’ve been to that venue many times, but this is the first time we did something on more of the visible side to bring the outside in,” she says. “We

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Sports Venues Event Marketing Marketing 264