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Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. But between the design and the build, the brand took a major step forward around its sustainability goals, too.
We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Along with large equipment, you drive experience with different types of interactive technology. Did anything work differently than expected?
The future of experiential marketing is here! Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions. Download now!
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. From there, attendees could explore specific AI and IoT technologies in various environments.
Recycling and Upcycling Many suppliers featured options billed as sustainable. Digital Passport Traceability Offering the next step in sustainability, several companies, including Goldstar, Numo and Gemline, showcased products with Aware traceability. Our wellness line is booming, said Heather Gaines with Numo. Is it reusable?
According to the National Building Specification (NBS) Sustainable Futures Report, 54% of construction professionals state that environmental sustainability is an important aspect of the projects they work on. 9 out of every 10 respondents worked on a project with sustainable outcome targets[1].
Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.
The latest ICE Annual Benchmarking Research Report, produced in collaboration with Cvent, has revealed concerning trends amongst corporate event professionals regarding the adoption of sustainable event practices. of respondents respectively citing these as barriers to sustainable event planning. citing cost as the biggest barrier.
At Groceryshop, we wanted to reimagine how people experience our technology by creating an environment that mirrors what we do best: making shopping more interactive and engaging,” says Stephanie Paturzo Swingle, senior director-B2B marketing at Instacart. “We Anna Huddleston Photo) Sustainability was also a key part of this project.
Sustainability, Big and Small From reused to recycled to sustainably sourced, brands this year wove sustainability into the narrative. And Boehringer Ingelheim made sustainability the foundation (literally and figuratively) of its booth at ASCO. For a deep dive, check out EMs Event Measurement in the Age of AI report.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. percent of the waste evaluated was properly diverted from the landfill, according to Brian Bollinger of Sustainable Investment Group, the Convention Center’s LEED consultant.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
Sustainability by definition is meeting the needs of the present without compromising those of the future. While several years ago that may have been true, new technology has made it much easier and less costly to implement sustainable practices at events. Similar to LED technology, this has reduced waste and heat output.
By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. For businesses, sustainability combines responsible incremental improvement across three central pillars: environment, society and governance.
Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic. Read More : Neuroinclusion: Events for Everyone Sustainability is like cooking with ingredients sourced close to home, with a respect for the earth that nourishes us.
The brand-new adjoining Lecture Room, Wohl Gallery and SHAPE Room are fully accessible for all individuals, and feature contemporary design, branding opportunities and built-in technology throughout. Our diverse selection of event spaces, all equipped with advanced technology, can accommodate an array of different formats.
Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
The product harnesses advanced technology to drive both meaningful connections and enhanced personalisation of experiences. It is highly customisable per our clients’ needs which is rare in the market. Envoku integrates with Live Group’s proprietary AudienceDNA profiling tool and GDPR complied delegate management platform. .
Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. The report also underlined the importance of measurement to event organisers in achieving sustainability goals.
While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?
As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.
The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and reshaping everyday experiences. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.
Travel Association has launched the Sustainable Travel Coalition, designed to bring its members together to develop and focus on strategies that will ensure a more sustainable future. With nearly 60 members, the Sustainable Travel Coalition will act as a forum to inform U.S. The post U.S.
Can you confidently talk about the future of event marketing? The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Have you got the handle on hybrid?
BMA House: Setting the Standard in Sustainable Event Planning As environmental responsibility takes centre stage in the events industry, BMA House remains […]
In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.
Receiving the award on behalf of The Eastside Rooms was a proud team of ten, including Matt Huddart, Regional General Manager, and Leanne Bladen, Director of Sales & Marketing. We pride ourselves on our flexible event spaces, cutting-edge technology, and exceptional client service.
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%
By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice. Many corporations have sustainability goals that extend to their event planning, requiring venues and destinations to support green initiatives.
The latest PULSE Survey February 2025 reveals that while optimism has softened, event demand remains strong, reinforcing the critical role of technology in helping planners manage costs, streamline operations, and improve event execution. Another misconception is that spatial design technology is a nice-to-have.
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.
Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. 5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. Powered by a new tagline—“Dream it.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.
Technology is at the forefront of Astra Hotel Seattle’s offerings. The technology trend continues just a block away at an Amazon Go convenience store, a grab-and-go store that automatically charges your card when you walk out. Live jazz, yoga classes, craft markets and art exhibits are frequent fixtures that attract locals and guests.
Technology as an equalizer. These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
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