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2025: a year when technology will be pivotal and demand growth polarises.

Prestige Events Magazine

Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.

2025 258
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CES 2025: Five Things to Know About HERE Technologies’ Sustainability Strategy

Event Marketer

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. But between the design and the build, the brand took a major step forward around its sustainability goals, too.

2025 298
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Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.

Event Marketer

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Along with large equipment, you drive experience with different types of interactive technology. Did anything work differently than expected?

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2025 Experiential Marketing Trends You Need to Know

IMG

The future of experiential marketing is here! Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions. Download now!

2025 195
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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. From there, attendees could explore specific AI and IoT technologies in various environments.

2025 278
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Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear

Event Marketer

Recycling and Upcycling Many suppliers featured options billed as sustainable. Digital Passport Traceability Offering the next step in sustainability, several companies, including Goldstar, Numo and Gemline, showcased products with Aware traceability. Our wellness line is booming, said Heather Gaines with Numo. Is it reusable?

2025 289
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How can construction companies make their event space more sustainable?

Prestige Events Magazine

According to the National Building Specification (NBS) Sustainable Futures Report, 54% of construction professionals state that environmental sustainability is an important aspect of the projects they work on. 9 out of every 10 respondents worked on a project with sustainable outcome targets[1].