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Cannabis Tourism is Going Mainstream

Smart Meetings

With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Most of my work focuses around destination marketing organizations.

Tourism 264
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WTM Ministers’ Summit to Explore Emerging Technology’s Potential for Good in Tourism

Prestige Events Magazine

The high-profile Ministers’ Summit at World Travel Market in association with UN Tourism and WTTC will see more than 50 tourism dignitaries and leaders from across the globe debate the potential for Artificial Intelligence (AI) and emerging technologies to transform the tourism industry.

Tourism 264
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Sustainable Travel Made Easy with WeTravel’s New Course

Smart Meetings

The free course in partnership with Tourism Cares discusses how to offset carbon emissions, find sustainable suppliers and offer equal opportunities for women. The best way to combat climate change is through large-scale action, which is where WeTravel Academy ’s new sustainable tourism course comes in.

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Double recognition for Wyboston Lakes Resort at Greengage Sustainability Awards

Prestige Events Magazine

Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. It’s also great credit to our whole team that the venue has again been recognised for its sustainability initiatives.”

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The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’

Event Marketer

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

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Smart Travel: MICE Industry’s Positive Impact on Business Travel, Wynn Resorts’ Bigger Better UAE Plans Revealed, Indigenous Tourism Booms and More

Smart Meetings

and China Drive Business Travel Recovery A new report by the World Travel & Tourism Council (WTTC) predicts business travel spending will reach a new height of $1.5 and China Drive Business Travel Recovery A new report by the World Travel & Tourism Council (WTTC) predicts business travel spending will reach a new height of $1.5

Tourism 242
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Steal These Destination Marketing Tactics: Seven Ideas for Event Profs

Event Marketer

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

Marketing 246