Event Marketer

MAY 16, 2022

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. So we broke down a mix of 10 b-to-b and b-to-c sustainability ideas to implement at your next event. And marketers agree it’s time to be more prudent about those freebies.

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GEVME

OCTOBER 10, 2020

Following we will discuss how companies can have sustainable hybrid events within and outside their organization. This is one of the principal elements to ensure hybrid event sustainability within a company. . The organization has to plan an excellent marketing strategy on how to attract and convert potential attendees. .

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Event Marketer

MARCH 15, 2024

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.

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MeetingsNet

JULY 12, 2024

A major survey of planners finds that as meeting costs keep rising, sustainability slides down the list of priorities. With rising prices squeezing business-event budgets in many areas, planners are increasingly basing their venue and service-vendor choices on “value for money” while focusing less on sustainability factors.

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The MICE

JULY 8, 2024

I recently visited Lucerne to attend the ‘Go Sustainable’ study trip, organised by the Lucerne Convention Bureau in collaboration with the Zurich Convention Bureau. This event brought together both destinations to showcase to event planners the extensive possibilities for organising sustainable events.

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Event Marketer

MAY 16, 2022

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

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Event Industry News

MAY 25, 2022

BMA House , home to the British Medical Association since 1925, was the perfect setting to introduce Event Industry News’ (EIN) latest Sustainable Event Buyer’s Guide. Identify the worst offenders, typically travel, heating/cooling kit, power, and think ‘how can we do better’? Measuring was the unanimous response to the first question.

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Event Industry News

JULY 20, 2022

Cvent , a market-leading meetings, events, travel and hospitality technology provider, published the latest instalment of the Cvent Travel Managers Report: Europe Edition , which provides in-depth insights into current corporate travel trends and activity. Graham Pope.

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Smart Meetings

NOVEMBER 9, 2023

Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas.

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IMG

SEPTEMBER 29, 2022

This virtual panel discussion was brought to you by Innovate Marketing Group. She believes in the power of building community by working together in financially sustainable initiatives that positively impact humans and communities. Kevin is passionate about strategic industry advancements and best practice development.

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Smart Meetings

OCTOBER 11, 2024

and China Drive Business Travel Recovery A new report by the World Travel & Tourism Council (WTTC) predicts business travel spending will reach a new height of $1.5 and China, whose business travel markets have expanded 13.4% trillion by the end of 2024. trillion by the end of 2024. Key players are the U.S.

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Smart Meetings

APRIL 18, 2024

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.

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Smart Meetings

APRIL 13, 2022

Speculations circled overhead at the pandemic’s genesis that the business travel industry ought to fear an irreparable nosedive. ” The white paper, released in mid-May, highlighted the pivotal role business travel is poised to play in building business back. Read More : 7 Business Travel Trends Set to Shape 2022.

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Eventmobi

JANUARY 15, 2025

Pro-tip for offering physical gifts: Prioritize sustainability. Travel kit and vacation voucher. Send attendees on a trip to remember with a travel pillow, sleep mask, and a voucher for a reduced-price vacation to a destination of their choice. To get the most value from your program, market your offerings extensively.

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Event Marketer

DECEMBER 15, 2022

Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.

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Eventsforce

NOVEMBER 4, 2020

And this in turn has resulted in many reassessing their event planning and management processes to create more sustainable in-person events in the future. We don’t have to go back to the same level of travel and energy consumption as before. Anything that planners can do to increase their sustainability impact is of benefit.

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The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.

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Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value.

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Smart Meetings

AUGUST 9, 2024

Welcome to Smart Travel, where we’ll be spotlighting the latest can’t-miss travel news, from groundbreaking studies and data to tips on decompressing from your next destination meeting. Want to hear from market experts advising on successful business group planning strategies? Travel tech tools you need in your carry-on?

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Prestige Events Magazine

JANUARY 30, 2023

Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. It’s also great credit to our whole team that the venue has again been recognised for its sustainability initiatives.”

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Event Marketer

OCTOBER 4, 2023

We hopped on a call with Nicole Rogers, executive vp and chief sales officer for San Francisco Travel, the City and County of San Francisco’s official destination marketing organization, for a lengthy conversation about the realities the city is facing, the event business, and how the city is working to keep events and event attendees safe.

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MeetingsNet

APRIL 22, 2022

But several big cities are still way down on overall business travel. By March, meetings business in most of the top 25 meeting markets in the country beat forecasts, while April is also on pace to notably exceed the forecasts made as recently as early February. meeting markets is the strength of transient business travel.

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SpotMe Blog

OCTOBER 27, 2022

New generations of event planners have seen how a combination of virtual and in-person elements can boost event sustainability and accessibility. But event planners are hesitant to go back to fully in-person events for 2 reasons: travel and venue costs. . Event marketers have realized this. But all is not lost for marketers.

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Smart Meetings

MAY 5, 2021

Travel Association president and CEO Roger Dow seconded the request, saying, “Restrictions have taken a disproportionately heavy toll on the travel industry and our millions of workers, and the rule preventing cruise operations is uniquely specific. It will span five continents, ferrying travelers to 66 destinations in 34 countries.

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MeetingsNet

APRIL 20, 2023

Here are eight recent sustainability developments around travel and meetings that planners should have on their radar. • On Friday, April 21, the Sustainable Events Forum holds its fourth annual Earth Day for Event People , a free, 90-minute online event from 11:00-12:30 ET. Every effort counts. Green” began in Portland, Ore.,

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Event Marketer

AUGUST 2, 2021

The 147-year-old family-owned company is marking its first foray into brand marketing with a summer mobile tour aimed at delivering wild blueberry education and connecting the dots between Maine, Wyman’s and the wild blueberry category. Planters Nutmobile Spreads Sustainability Message. And they’ve just been fantastic.”.

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Prestige Events Magazine

APRIL 8, 2024

Built in 1986, leading London events venue, The QEII Centre, was not originally constructed with sustainability in mind, but in recent years the team has been working diligently to rectify this. Wish you were here An inescapable fact of what we do is that people need to travel to get to us.

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Event Industry News

DECEMBER 6, 2022

You might think that, in 2022, shouting about your sustainability credentials as loud as you possibly can is a no-brainer. Power consumption is a huge factor in measuring the sustainability of any event. Ideally, people will be travelling to your event by public transport, or even walking or cycling.

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PCMA Convene

OCTOBER 13, 2021

Event organizers can decide which of the United Nations’ 17 Sustainable Development Goals Decide which of those 17 goals are most within their reach to accomplish and aligned with the mission of their organizations. You can start on what seems like an overwhelming task by reviewing the United Nations Sustainable Development Goals.

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Eventmobi

SEPTEMBER 22, 2022

For example, many airlines run CSR campaigns meant to offset the carbon emissions that result from air travel. As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels. . Oracle OpenWorld holds a sustainable-first CSR event.

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Smart Meetings

OCTOBER 14, 2022

IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. More than 1,600 people participated in MPI education over the course of the event.

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Planning Pod

SEPTEMBER 7, 2023

With environmental concerns becoming increasingly urgent, the event planning industry has the unique opportunity to shift how we think of events and lead the way toward sustainable practices. Here’s how to plan greener events for a more sustainable future. How do you plan a sustainable event?

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Sustainability Event Planning Food and Beverage Transportation 88

Prestige Events Magazine

JANUARY 9, 2025

Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.

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Expo Pass

SEPTEMBER 10, 2024

Gen Z values Tech-supported efficiency Sustainability Diversity Work-life balance Creative business strategies Communication & connection Unique & shareable experiences Gen Z attendees are not only comfortable in digital spaces, but they’ve come to expect them in everyday experiences. Marketing for the new generation.

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Prestige Events Magazine

OCTOBER 10, 2024

The Meetings Industry Association (MIA) has agreed a partnership with train operator Avanti West Coast to highlight the importance of sustainable and efficient business travel to its members. Together, we can transform how business travel is approached, offering greener alternatives without compromising convenience or comfort.”

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PCMA Convene

NOVEMBER 18, 2024

We are beyond the halfway point as an industry in prioritizing sustainability, if you go by the 14th Global Forecast from Amex GBT Meetings & Events forecast. Nearly double the percentage of Meetings Market Survey respondents — 60 percent vs. 31 percent in 2023 — are including sustainability requirements in their RFPs.

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The MICE

JANUARY 9, 2025

In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?

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