Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
Event Marketer
OCTOBER 28, 2024
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?
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Event Marketer
OCTOBER 20, 2024
The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. Spot the robot was on hand, too, for a touch of smile-inducing tech. The post Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024 appeared first on Event Marketer. Have a story idea?
Event Marketer
OCTOBER 28, 2024
Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? BIGGEST EVENT TECH MISTAKES YOU STILL SEE? For the years leading up to the pandemic the buzz word was always “what’s new and next!”
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Event Marketer
OCTOBER 28, 2024
From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. You want to make things about as “real” as possible, whether the activation is heavy in tech or not. DO WE NEED TECH TO ENGAGE THE SENSES?
Event Marketer
MARCH 7, 2025
More on golf events: How Topgolf Teed up a Product Launch with an Engagement-rich Nightclub Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences Field Report: Inside the Once-in-a-lifetime Mercedes-Benz Experience at the Masters The post From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships (..)
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