EventMB

JANUARY 10, 2022

Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022. While the event industry got a whiff of normality in 2021, with many parts of […].

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2021 Event Tech Tech 2022 201

IMG

OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Don’t settle for ordinary events—let’s collaborate to make your experiences extraordinary. The post In the Spotlight: How Tech is Mastering Influencer Events first appeared on Innovate Marketing Group, Inc.

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EventMB

MAY 30, 2024

But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward. Stova Read the Complete Story On Skift Meetings

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Tech Event Technology Technology Marketing 187

EventMB

JULY 9, 2024

Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 184

Event Tech Tech 2024 Events 184

EventMB

NOVEMBER 20, 2023

Skift Take: Event Tech Live's 10th edition revealed a challenging landscape for innovation in the event technology sector. The calls for fresh, disruptive ideas are growing louder in a market hungry for true innovation. Miguel Neves Read the Complete Story On Skift Meetings

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Event Tech Tech Event Technology Technology 174

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022.

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EventMB

FEBRUARY 1, 2024

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 178

Event Tech Tech 2024 Events 178

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing. We’ve all become Zoom experts, haven’t we?

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Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

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Corporate Events Event Marketing Marketing Advertising 195

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

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Marketing Management Sponsorships Sustainability 129

Eventmobi

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. The Importance of the Right Event Tech Delivering an exceptional attendee experience is vital. By asking event tech vendors the right questions, you can confidently navigate the process and make an informed decision.

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Event Technology Technology Event Tech Tech 338

EventMB

NOVEMBER 14, 2023

Skift Take: RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment. With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight. Miguel Neves Read the Complete Story On Skift Meetings

Tech 155

Tech Marketing Events Meetings 155

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Event Marketing Marketing Social Media Consulting 195

Attendease

JULY 13, 2021

The solution to transition to virtual events brought along many more challenges of its own, from keeping audiences engaged in a virtual environment, to a lack of tech knowledge, running into issues securing sponsors, and networking limitations between attendees. How tech-savvy are they? Ask yourself: .

Corporate Events 370

Corporate Events Event Management Management Tech 370

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

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Marketing Event Apps Advertising Speakers 195

Picatic by Eventbrite

OCTOBER 17, 2019

Elise is the Marketing & Communications Manager for event-tech company Entegy. But what if your event tech could pay for itself? This is a guest post from Elise Hanslip. Innovative technology has transformed the onsite experience at conferences and similar events. The costs, however, can be prohibitive for some.

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Event Tech Tech Events Technology 282

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

Management 195

Management Event Management Marketing Trade Shows 195

Attendease

AUGUST 15, 2023

Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.

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Tech Education Social Media Management 364

Attendease

AUGUST 28, 2022

For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. As more events are added to the marketing mix, it becomes unrealistic to execute them using human resources alone or using the piecemeal approach we mentioned earlier. Conclusion.

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Event Management Management Tech Event Tech 332

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Curiosity: “Lineup for ABC conference is out!”

Marketing 195

Marketing Sponsorships Speakers Events 195

Attendease

JUNE 30, 2021

The solution to transition to virtual events brought along many more challenges of its own, from keeping audiences engaged in a virtual environment, to a lack of tech knowledge, running into issues securing sponsors, and networking limitations between attendees. How tech-savvy are they? Ask yourself: .

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Corporate Events Event Management Management Tech 326

Attendease

JANUARY 5, 2021

In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. Check your tech. Virtual events are part of today’s new normal.

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Tech Sponsorships Speakers Events 329

Event Marketer

OCTOBER 30, 2024

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

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Marketing Entertainment 2024 Sponsorships 110

Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Tech troubles can arise around platform selection, audio/visual quality, and attendee engagement.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

Velvet Chainsaw

JUNE 15, 2022

The holy grail of pricing is to make it value-based, or what the market will bear. Thought-leadership inventory items — like sponsored sessions, tech demos, general sessions, and VIP experiences — are usually prime candidates for value-based pricing. Some of the indicators for using this model: A) They’re in high demand.

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Sponsorships Conference 2022 2019 370

Attendease

APRIL 14, 2022

Thankfully, sophisticated event planning software like Attendease can simplify the task by integrating with marketing automation tools (HubSpot), marketing analytics software (Marketo), CRM solutions (Salesforce), and email marketing tools (MailChimp, Infusionsoft).

Ecommerce 366

Ecommerce Events Marketing Education 366

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Credibility.

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Sponsorships B2C Financial Event Ideas 312

Attendease

NOVEMBER 13, 2020

Consider that technology has come a long way, and there are many tech solutions available that are user-friendly and easy to learn. Would you be able to reduce reliance on your marketing/design team (freeing their time to work on lead-generating activities)?

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Event Technology Technology Corporate Events Tech 361

Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?

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Entertainment Tech Event Tech 2025 96

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

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Marketing Social Media Education Technology 147

Event Marketer

OCTOBER 20, 2024

The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. Spot the robot was on hand, too, for a touch of smile-inducing tech. The post Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024 appeared first on Event Marketer. Have a story idea?

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2024 Tech 2021 Technology 108

Conferences that Work

JANUARY 22, 2024

“ This, of course, is exactly what Moutafis admits happens if clients use Zenus technology with any other tech that identifies individuals. Badge scanning tech is common at meetings. I’d describe this section of Moutafis’s response as deliberately misleading.

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Technology 2023 Tech Events 375

EventMB

JULY 18, 2023

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

Speakers 151

Speakers Event Tech Tech Marketing 151

Guidebook

DECEMBER 31, 2024

As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources. Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.

Tech 78

Tech 2030 2025 Technology 78

EventMB

MARCH 22, 2023

Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 195

Event Marketing Marketing Technology Events 195

EventMB

MAY 4, 2021

“Artificial intelligence” is a popular marketing buzzword that's made its way to the event industry as event tech providers add and promote more AI features. Is the term overused? What is artificial intelligence, and when should you care?

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Event Tech Tech Technology Marketing 238