Event Marketer

OCTOBER 14, 2024

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Along with large equipment, you drive experience with different types of interactive technology. Are you using measurement tech in this exhibit?

Trade Shows 290

Trade Shows Sustainability Tech 2024 290

Prestige Events Magazine

MARCH 26, 2025

By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in event tech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment. Spatial design has evolved to become a must-have.

2025 130

2025 Tech Event Tech Food and Beverage 130

Event Marketer

JANUARY 9, 2025

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. From there, attendees could explore specific AI and IoT technologies in various environments. Exit surveys were employed, among other measurement techniques.

2025 278

2025 Automotive Trade Shows Transportation 278

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. But experts agree that two years of living life virtually during the pandemic has played a major role in accelerating the adoption of emerging technologies.

Tech 321

Tech Event Marketing Marketing 2026 321

Prestige Events Magazine

JANUARY 20, 2025

The paper outlines strategies to counter waning attentions from distraction-free environments to the use of innovative tech tools. Technology a double-edged sword: While technology is a powerful enabler of accessibility and inclusion, overuse can fragment attention and reduce information retention.

Tech 264

Tech Corporate Events Technology Events 264

Eventmobi

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Looking for guidance in choosing your association’s event technology provider?

Event Technology 342

Event Technology Technology Event Tech Tech 342

Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

2025 290

2025 Trade Shows Technology Event Marketing 290

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. More on Event Technology: Extreme Personalization: 10 Ideas to Customize Engagement for Attendees. TOUCHLESS TECHNOLOGY.

Tech 363

Tech Food and Beverage Retail Technology 363

Prestige Events Magazine

MARCH 21, 2025

Gavin Brennan Gavin joins Davis Events Agency from Keywords Studios – a Global gaming tech company now valued at over $2bn and one of the biggest gaming tech companies in the world, and was previously in a senior role in Websummit, leading one of the world’s biggest tech conferences and expos.

Tourism 257

Tourism Healthcare Tech Global Events 257

Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

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Speakers Technology Trade Shows Events 246

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Wed take the themes and bring them to life through the use of technology. Want us to cover your booth?

2025 278

2025 Tech Technology Event Marketing 278

Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

Healthcare 261

Healthcare Tech 2025 Transportation 261

Prestige Events Magazine

NOVEMBER 13, 2024

Pickett will be speaking to event organisers, in house event professionals, and event marketers from across public and private organisations, both in the UK and internationally. Just a day later, Stephen will be delivering both a presentation at Event Tech Live, and a smaller focus group.

2025 262

2025 Event Tech Tech Technology 262

Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs. CROWD CONNECTED Fave Venues: It’s a whole vibe.

2024 277

2024 Event Tech Tech Venues 277

Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.

Event Marketing 363

Event Marketing Marketing Trade Shows Consulting 363

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

JANUARY 31, 2022

Putting the messaging that “creativity can take us anywhere” into action, the brand activated a pair of artistic disruptions, from a novel neuroaesthetics technology to reviving Manhattan’s shopping districts with a shot of creativity—and Bombay. Five insights on leveraging art in marketing in 2022: 1. Leverage emerging technology.

Tech 340

Tech Retail Fashion Technology 340

Smart Meetings

DECEMBER 9, 2022

Now, more than ever, meeting professionals need timely updates about how evolving technology can help them deliver smoother registration, better engagement and more valuable data insights for in-person, virtual and hybrid events. Bizzabo Chief Marketing officer Alon Alroy predicted steady growth of virtual events.

2022 246

2022 Technology Event Tech Tech 246

Event Marketer

FEBRUARY 21, 2025

The exhibits were designed to effectively showcase how technologies like industrial artificial intelligence, digital twins, and the industrial metaverse are driving innovation and reshaping everyday experiences. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

Trade Shows 225

Trade Shows 2025 2024 2023 225

Smart Meetings

JUNE 17, 2024

While several years ago that may have been true, new technology has made it much easier and less costly to implement sustainable practices at events. And fortunately, in some ways sustainable tech is actually moving toward revenue generation, rather than occurring as an expense. Read More : Can Event Tech Save the World?

Technology 289

Technology Transportation Sustainability 2010 289

Event Marketer

JANUARY 27, 2025

Bose , for example, opened the doors of the T-Mobile Arena in Las Vegas for invited guests to explore automotive audio technology in collaboration with McIntosh and Sonus faber (recent acquisitions of the brand). The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

2025 265

2025 Automotive Trade Shows Transportation 265

Attendease

NOVEMBER 13, 2020

Consider that technology has come a long way, and there are many tech solutions available that are user-friendly and easy to learn. Would you be able to reduce reliance on your marketing/design team (freeing their time to work on lead-generating activities)?

Event Technology 361

Event Technology Technology Corporate Events Tech 361

Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

2024 317

2024 Technology Fashion Tech 317

Event Marketer

MARCH 15, 2022

In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the intersection of technology with nearly all aspects of life. And then there was the post-dinner after-party.

Tech 325

Tech Conference Technology Travel 325

Prestige Events Magazine

NOVEMBER 27, 2024

Can you confidently talk about the future of event marketing? The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Have you got the handle on hybrid?

2025 264

2025 Meetings Education Speakers 264

Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences.

2024 312

2024 Retail Trade Shows Fashion 312

Smart Meetings

DECEMBER 26, 2024

The executives at the company attended the event with the idea to show CES attendees what the company has accomplished in the technology world. The event brought 36 chief marketing officers and senior vice presidents to Allegiant Stadium to let this oft-uninvolved demographic know about the importance to investing in live events.

2024 130

2024 Tech Sustainability Technology 130

EventMB

JUNE 6, 2024

Skift Take: The event tech boom took companies to Covid pandemic highs. Now, many of the same companies have settled into post-pandemic realities. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 188

Event Tech Tech 2024 Marketing 188

Attendease

DECEMBER 3, 2024

From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Being outpaced and out-performed by competitors using new technology to run lean, insight-driven programs that wow attendees. First, frame event tech as an investment, not a cost.

Corporate Events 195

Corporate Events Event Management Tech Management 195

Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

2025 78

2025 Technology Event Apps Tech 78

Event Marketer

MAY 10, 2021

Concept-store visitors can also scale a 32-foot-tall rock-climbing wall, take swings in a batting cage featuring HitTrax technology, hit balls in tech-simulated golf hitting bays and putting greens, and test out and repair gear within a designated service area. A second concept store will open later this year in Knoxville, TN.

Retail 354

Retail Marketing Sports 2021 354

Event Marketer

MARCH 14, 2022

The high-tech projections featured historic NBA highlights from four decades across four cities. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

Sports 306

Sports Tech Sponsorships 2022 306

Smart Meetings

JUNE 2, 2023

6 steps to finding the right event tech vendors and product Finding the right event tech can be a long, tedious process. Understand Your Goals Having a firm grasp on your vision grounds planning and simplifies the prioritization of must-have tech necessities. Ease of use: Is the event tech software intuitive?

Event Tech 246

Event Tech Tech Meetings Negotiating 246

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

2022 348

2022 Event Marketing Marketing Retail 348

Prestige Events Magazine

MARCH 25, 2025

This underscores just how important events have become in marketing, corporate communications and brand engagement strategies. You will need to analyse and understand the target audience with forensic precision, everything from demographics, professional interests, learning preferences, and technological comfort levels.

Event Planning 165

Event Planning 2025 2024 Tech 165

Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

2025 300

2025 Sustainability Entertainment Technology 300

Guidebook

DECEMBER 31, 2024

As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources. Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.

Tech 78

Tech 2030 Technology 2025 78