EventMB

JUNE 6, 2024

Skift Take: The event tech boom took companies to Covid pandemic highs. Now, many of the same companies have settled into post-pandemic realities. Miguel Neves Read the Complete Story On Skift Meetings

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IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing. The integration of technology in events goes far beyond video calls.

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EventMB

JANUARY 10, 2022

Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022. While the event industry got a whiff of normality in 2021, with many parts of […].

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EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022.

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EventMB

JUNE 29, 2022

It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Today, the narrative around event tech has changed. Event tech is still relevant in many ways, but planners are simply not interested. Perhaps, and definitely if you ask any event tech CEO, but this is where we are.

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Attendease

JULY 13, 2021

The solution to transition to virtual events brought along many more challenges of its own, from keeping audiences engaged in a virtual environment, to a lack of tech knowledge, running into issues securing sponsors, and networking limitations between attendees. How tech-savvy are they? There are many moving pieces to the puzzle.

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Picatic by Eventbrite

OCTOBER 17, 2019

Elise is the Marketing & Communications Manager for event-tech company Entegy. Innovative technology has transformed the onsite experience at conferences and similar events. But what if your event tech could pay for itself? This is a guest post from Elise Hanslip. The costs, however, can be prohibitive for some.

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Event Tech Tech Events Technology 282

Conferences that Work

JANUARY 22, 2024

Because, as I explained in my original post, combining Zenus facial analysis data with other attendee identification technology allows event owners to associate Zenus data with individual attendees. This is true of hotels, convention centers, event organizers, technology companies, etc. We’ll see why he needs to do this shortly.

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Attendease

FEBRUARY 8, 2024

Using event technology to its full potential allows associations to provide enriching, personalized experiences to members. In this guide, we’ll explore how your association can leverage technology when planning and promoting events. What technology do associations need for events?

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Attendease

NOVEMBER 7, 2023

The right event management technology can make a big difference to the success of your event. Moreover, choosing tech with a seamless user experience can mean the difference between a wildly successful event and a logistical nightmare! But how do you determine ease-of-use while shopping for event management technology?

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Attendease

MAY 2, 2023

No one in the event world likes to change their event technology. Consider that technology has come a long way, and there are many tech solutions available that are user-friendly and easy to learn. Would you be able to reduce reliance on your marketing/design team (freeing their time to work on lead-generating activities)?

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EventMB

JULY 9, 2024

Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut. Miguel Neves Read the Complete Story On Skift Meetings

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Event Tech Tech 2024 Events 184

Attendease

FEBRUARY 20, 2019

At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list. It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. Shrinking Budgets.

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EventMB

FEBRUARY 13, 2023

Skift Take: Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events. Miguel Neves Read the Complete Story On Skift Meetings

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Event Technology Technology Event Marketing Marketing 223

EventMB

FEBRUARY 1, 2024

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

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Event Tech Tech 2024 Events 178

Attendease

AUGUST 28, 2022

When you have outgrown your current technology. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Vetting technologies for your business. Such newfound visibility will draw even more event tech solutions into the market.

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Attendease

JUNE 30, 2021

The solution to transition to virtual events brought along many more challenges of its own, from keeping audiences engaged in a virtual environment, to a lack of tech knowledge, running into issues securing sponsors, and networking limitations between attendees. How tech-savvy are they? There are many moving pieces to the puzzle.

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Attendease

DECEMBER 3, 2024

Thanks to rapid innovation and the global sharing of ideas entrenched in technology, event managers and planners have started experimenting with new methods and ideas in order to create the perfect blueprint for their events. What does 2025 hold for the events industry? Well continue to see this conversation evolve in 2025.

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EventMB

OCTOBER 6, 2021

Is this just marketing spin, or is there substance behind the bold statement? The post Bizzabo Boldly Claims Its Event Tech Is an Operating System by Angela Tupper appeared first on [link]. Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”.

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Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

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Marketing Event Apps Advertising Speakers 195

EventMB

MAY 4, 2021

“Artificial intelligence” is a popular marketing buzzword that's made its way to the event industry as event tech providers add and promote more AI features. Artificial Intelligence (AI) and machine learning technology have come a long way in recent years, and they […]. Is the term overused?

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Event Tech Tech Technology Marketing 238

Attendease

JANUARY 5, 2021

In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. Check your tech. Virtual events are part of today’s new normal.

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Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Credibility.

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Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

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Management Event Management Marketing Trade Shows 195

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […] You would work closely with our Sales & Marketing […]

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Marketing Management Sponsorships Sustainability 129

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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EventMB

NOVEMBER 14, 2023

Skift Take: RingCentral's savvy acquisition of Hopin's main assets could prove a shrewd investment. With a new pricing structure, fresh approach to customer data and some handy AI enhancements, RingCentral Events is now ready for the spotlight. Miguel Neves Read the Complete Story On Skift Meetings

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EventMB

MARCH 22, 2023

Those who delay in embracing this technology will be left behind. Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Miguel Neves Read the Complete Story On Skift Meetings

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Event Marketing Marketing Technology Events 195

SpotMe Blog

MARCH 23, 2023

Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. And events need to be more accessible, inclusive, and sustainable.

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EventMB

DECEMBER 4, 2023

Skift Take: Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections. Miguel Neves Read the Complete Story On Skift Meetings

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Attendease

MARCH 16, 2021

In terms of technology, there’s a temptation among planners (like almost every industry) to adopt the latest tech without determining if that’s what they really need. Being creative and innovative doesn’t always need to involve a shiny new technology. Write several versions of marketing content at the same time.

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2020 Technology Tech Management 273

Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. In this article, well explore the latest trends, challenges, and benefits of event registration technology. In fact, 80.4%

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?

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Entertainment Tech Event Tech 2025 96

Attendease

AUGUST 15, 2023

Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.

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Tech Education Social Media Management 364

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

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Picatic by Eventbrite

MARCH 5, 2019

Try turning to technology instead. Best-of-breed tech can help you and your team save time and money, delight your attendees — and most importantly, help you scale in an increasingly competitive landscape. Ever found yourself wishing for an extra staff member to handle tedious event planning workflows?

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