Marketing Tech Technology 
Event Marketer
OCTOBER 28, 2024
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
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Event Marketer
OCTOBER 20, 2024
The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. To put attendees in the driver’s seat, exhibiting brands are perfecting the use of technology-based interactives, and EM was on hand to test them in action. Spot the robot was on hand, too, for a touch of smile-inducing tech.
Event Marketer
OCTOBER 28, 2024
Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? By integrating AI into the purpose of our process to explore, evaluate and engineer solutions for our clients’ biggest events, we use this amazing technology to help communicate ideas and refine concepts. THIS IS A SAFE PLACE.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Event Marketer
OCTOBER 28, 2024
Bryan Roe, SensoryCo WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? There are so many exciting technologies to consider. From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. No, of course not.
Event Marketer
OCTOBER 14, 2024
We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Along with large equipment, you drive experience with different types of interactive technology. Are you using measurement tech in this exhibit?
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