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Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars offer a versatile platform for lead generation, brand promotion, and networking.
If you want to host a webinar, you’ve got some work to do. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time. But why are hosting webinars so popular?
People want to consume from companies that are treating their people well and any public-facing showing of that is great, not just for the employees themselves to incentivize them, but it also shows that the company has good ethics, Henry Evans, senior creative director, Proscenium, reflected in a recent webinar on b-to-b trends.
The creative production company, which works with clients across automotive, data tech, sporting, construction, and medical sectors, is pushing clients to allow more space and time for the event to create an impact on delegates, and to see this as a crucial part of its success criteria. We want to go beyond the norm to create the wow.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. From c-suite executives to owners to entry-level marketers, the audience segments—and therefore the programming—covered a multitude of skill levels.
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.
Webinars have become an increasingly popular event format for organizations of all sizes. Compared to in-person events, webinars provide a flexible, convenient, and cost-effective way to reach a broader audience. However, hosting a successful webinar that engages your target audience takes thoughtful planning and preparation.
You’ve tried social media, content marketing, and networking. But have you tried webinarmarketing? 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Discover how to increase customer engagement and loyalty with webinarmarketing. What is webinarmarketing?
6 steps to finding the right event tech vendors and product Finding the right event tech can be a long, tedious process. Listen to the entire webinar here. Understand Your Goals Having a firm grasp on your vision grounds planning and simplifies the prioritization of must-have tech necessities.
In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. More: New Management Systems Lead the Charge for Industry Tech . The post How to Use Tech to Win Social Events appeared first on Smart Meetings. The Value of Connecting.
It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Today, the narrative around event tech has changed. Event tech is still relevant in many ways, but planners are simply not interested. Perhaps, and definitely if you ask any event tech CEO, but this is where we are.
From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. Interactive and experiential marketing cuts through the noise.
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Plan better virtual events with these webinar best practices.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Read more: How to Host a Successful Webinar – The Ultimate Guide Why is Corporate Event Planning Important?
Event tech consultancy, Event Footprints, has launched a series of six webinars titled Best Foot Forward, hosted by event industry tech specialist Vanessa Lovatt and Event Footprints founder Rob Curtis.
On any scale, webinars have begun to dominate as an effective way to streamline real time communications, and provide evergreen materials for all types of businesses. Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host. Webinar/Webcast Best Practices.
For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day conference. By integrating your event registration software with your marketingtech stack, you can send automated follow-up emails after registration to ensure attendees are consistently engaged.
Event Footprints has announced the second instalment in its Best Foot Forward event measurement webinar series, bringing together industry experts to explore the psychology behind attendee behaviour. This latest webinar will […]
With an event community, professionals can upgrade their skills through webinars and other training content. More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Do sponsors need to see a branded webinar for inspiration on what’s possible?
Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. Zoom Webinar has event features that include polling and Q&A. Zoom Webinar supports streaming to live platforms. Why is Zoom that popular?
In this blog post, Katya shares her views and how she runs virtual events as a digital event manager answering questions from the webinar attendees, which were not covered during the episode. They are not really able to listen to the content of the main webinar because of the meeting rooms. Director of Events at Product School.
While there are many more webinars from the year you can watch, here are six (and their respective summarized stories) that we’ve curated that sums up the year quite well. In this webinar, hosted by Cvent’s Alyssa Peltier and Julie Haddox, share content’s relation to the event marketer and what creating compelling content really means.
New Cvent Products The new digital products rolling out from Cvent place a great emphasis on year-round engagement among attendees, with the rollout of Cvent Webinar and Cvent Events+, which have numerous features that will allow planners to keep engagement high before, during and after an event.
That’s just one of the many insights from our recent webinar, Don’t Lose Attendees Between Event, featuring two of our favorite event marketing experts: Melissa Park ( Melissa Park Events ) and Channing Muller ( DCM Communications ). Check out the replay of our webinar: Don’t Lose Your Attendees Between Events!
But while Zoom offers the ideal infrastructure for running video meetings and webinars, in order to host a full virtual conference with complex agendas, attendee networking and sponsor visibility, planners need a more customizable virtual event platform. Familiarity. More than a Zoom Meeting: Creating Virtual Conferences with EventMobi.
Welcome to the wonderful world of webinars! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! So, grab a microphone, pour yourself a cup of virtual coffee, and let’s get ready to rock the webinar world! This kind of webinar can be hosted internally as well.
The Consumer Electronics Show (CES) is a launchpad of tech innovation, and it’s hosted annually in Vegas in early January. To make the most of CES as a marketing and sales opportunity, however, you should start planning for the event now —and we’re going to give you some actionable items to jumpstart your planning process.
Webinar solutions. Event tech experts rate the platform highly for its extensive flexibility and navigation options. Integration exist for CRM, marketing automation systems, and other event registration systems. Founded in 2004, INXPO is a webcasting solution for webinar-style events. Zoom Video Webinars.
On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I A little over a year ago, AI was largely a buzzword in experiential.
Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. But virtual workshops and webinars, aren’t the only content that can be offered with an on-demand format.
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?
Are you ready to learn about the latest buzz in tech? Our recent webinar, How AI/ChatGPT is changing the game for event planners, led by Expo Pass, included event professionals Olivia Preston-Lee (Events Management) and Rachella Thomas (Event Kit). Webinar Recap) appeared first on Expo, Inc. Try it out for yourself.
In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025… The post Watch On Demand: Six Trends to Bet on for B-to-B Events appeared first on Event Marketer.
For example, registering for a webinar or an in-house educational seminar differs greatly from the registration process for a multi-day user conference. Track Your Marketing Efforts. Take advantage of trackable URLs—also known as UTM parameters—or promo codes to define the success of each of your marketing campaigns.
Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. Ultimately, though, the ground around event tech is shifting—just like our mindset of what makes a good annual meeting.
Our solution includes : guests’ management in a single database, event and sessions’ registration, free events and with paid admission, email marketing, registration forms, websites, and surveys, rich analytics and custom reports, badge design and on-site printing , on-site and virtual check-in , branded event apps, and more!
Event tech trends are evolving faster than ever before. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST.
Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021). Bizzabo , 2020).
We also talked about running engaging virtual sessions and webinars, and PCMA’s most coveted educational program, the Digital Event Strategist Certification. One thing that we started doing with our webinars specifically is finding what everyone wanted to hear about before a webinar.
On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. Amanda Ma , CEO & Founder of Innovate Marketing Group, and Sara Rosas , BizzDev Manager at IMG.
View Webinar on Demand: Unlocking The Secret Weapon of a Corporate Planner 1. Turn the RFP into a Marketing Tool Making your RFP as detailed as possible is also a good idea. Get Your AV Right Another important element of the sourcing process is managing event tech needs. Events CEO Nancy Shaffer for answers.
Many have looked to the traditional Webinar platforms or Video Meeting solutions to meet their needs. Free webinar software and video conferencing tools seem to work perfectly when the number of attendees is low. No webinar or video conferencing tool allows that. Virtual Event Apps Scale Up. It’s engagement.
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