Conferences that Work
NOVEMBER 4, 2024
Event attendees need to be aware of the growing trend of unannounced use of facial analysis technology at meetings. I have written extensively [ 1 , 2 , 3 ] about why I’ve referred to facial analysis as an “ ethically dubious and scientifically suspect technology.” you should read this post.
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
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Prestige Events Magazine
MARCH 18, 2025
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25
Prestige Events Magazine
DECEMBER 10, 2024
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
IMG
FEBRUARY 3, 2025
The future of experiential marketing is here! Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions. Download now!
Event Marketer
OCTOBER 14, 2024
We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Along with large equipment, you drive experience with different types of interactive technology. Did anything work differently than expected?
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Speaker: Hope Neiman, Chief Marketing Officer of Tillster
With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.
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