Attendease
SEPTEMBER 13, 2023
If you want to host a webinar, you’ve got some work to do. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time. But why are hosting webinars so popular?
Attendease
AUGUST 15, 2023
Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars offer a versatile platform for lead generation, brand promotion, and networking.
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Eventmobi
AUGUST 22, 2024
And they still have a place, whether your vantage point is B2B, marketing, fundraising, or associations. According to LinkedIn’s B2B Marketing Benchmark 2024 , 51% of respondents said they use in-person events as a marketing channel, making it the most-used non-digital marketing channel.
Velvet Chainsaw
SEPTEMBER 22, 2020
EDT, for an interactive webinar. How smart marketing increased registration dramatically within the last two weeks of the event. The post [WEBINAR] What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual appeared first on Velvet Chainsaw. Cost: FREE. REGISTER NOW.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Event Marketer
AUGUST 16, 2024
Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. The post Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers appeared first on Event Marketer.
Attendease
OCTOBER 12, 2022
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
They give go-to-market teams the chance to know everything about their customers. Buying signals extend well beyond intent. With buying signals, they can reach more customers and win more deals.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Tune into this webinar to learn: Why is customer feedback more critical now than ever. The question is - how do you capture all this?
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Tune into this webinar to learn: How online search behavior is evolving. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them. Common mistakes brands encounter with local search and how to fix those.
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