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How to Host a Webinar and Harness its Power

Attendease

If you want to host a webinar, you’ve got some work to do. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time. But why are hosting webinars so popular?

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How Do Webinars Work? A Comprehensive Guide

Attendease

Hey Siri, “define webinar” How does one define “webinar”? The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Webinars offer a versatile platform for lead generation, brand promotion, and networking.

Tech 364
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How to Create Engaging Webinars Your Members Will Love

Eventmobi

And they still have a place, whether your vantage point is B2B, marketing, fundraising, or associations. According to LinkedIn’s B2B Marketing Benchmark 2024 , 51% of respondents said they use in-person events as a marketing channel, making it the most-used non-digital marketing channel.

B2B 367
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[WEBINAR] What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual

Velvet Chainsaw

EDT, for an interactive webinar. How smart marketing increased registration dramatically within the last two weeks of the event. The post [WEBINAR] What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual appeared first on Velvet Chainsaw. Cost: FREE. REGISTER NOW.

2020 397
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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).

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Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers

Event Marketer

Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. The post Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers appeared first on Event Marketer.

Marketing 246
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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Marketing 369
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

They give go-to-market teams the chance to know everything about their customers. Buying signals extend well beyond intent. With buying signals, they can reach more customers and win more deals.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Tune into this webinar to learn: Why is customer feedback more critical now than ever. The question is - how do you capture all this?

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Tune into this webinar to learn: How online search behavior is evolving. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them. Common mistakes brands encounter with local search and how to fix those.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers. Download the eBook today!