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CES 2025: Booth Designs and Insights from Day One in Las Vegas

Event Marketer

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.

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What Wireless Technology to Choose for Your Next Event

GEVME

By designing a strong system of wireless Internet connections that works well with your event, you can build a bridge between an audience and an event brand. The key reasons to use wireless technologies at events. Wireless communication can make attendance experiences smarter, which promises better engagement with marketing offers.

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EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing

Event Marketer

Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. People come together to share a wireless plan that’s completely unlimited.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.

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2025 Formula 1 Miami Grand Prix: Activations from Alo, LEGO, Liquid I.V., TAG Heuer and More

Event Marketer

Photo credit: Getty Images/Red Bull Content Pool RELEVANT+ x TOTAL WIRELESS Relevant+, an independent culture media group for U.S. Hispanic audiences, partnered with Total Wireless to launch Beats Per Mile (BPM), a dj-driven electronic music experience celebrating Latin sound on April 30.

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The Brief: Foldable Buses and the Stayman Islands

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands. As Brittany Norris, marketing director-hard seltzers at Molson Coors, told our sister pub, Chief Marketer : “We thought this was a much more intimate way to work with our consumers.

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Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards

Event Marketer

This time around, the activation was built for hoops fans in Indiana, a key market for the brand, with two sweepstakes winners each week receiving all the goodies they needed for a premium at-home viewing experience. Agency: Cogent World, New York City.

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