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Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.
By designing a strong system of wireless Internet connections that works well with your event, you can build a bridge between an audience and an event brand. The key reasons to use wireless technologies at events. Wireless communication can make attendance experiences smarter, which promises better engagement with marketing offers.
Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused , which EM highlighted at the summer edition of the Experiential Marketing Summit last month. How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand. People come together to share a wireless plan that’s completely unlimited.
Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.
Photo credit: Getty Images/Red Bull Content Pool RELEVANT+ x TOTAL WIRELESS Relevant+, an independent culture media group for U.S. Hispanic audiences, partnered with Total Wireless to launch Beats Per Mile (BPM), a dj-driven electronic music experience celebrating Latin sound on April 30.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands. As Brittany Norris, marketing director-hard seltzers at Molson Coors, told our sister pub, Chief Marketer : “We thought this was a much more intimate way to work with our consumers.
This time around, the activation was built for hoops fans in Indiana, a key market for the brand, with two sweepstakes winners each week receiving all the goodies they needed for a premium at-home viewing experience. Agency: Cogent World, New York City.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. percent in 2022 to 30.8
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. THIS CRICKET WIRELESS INVENTION IS OFF THE HOOK WWE matches are famous for their props, particularly “the chair.” Happy tails. That’s a program with heart.
No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. That world has shifted a lot.”
The activation, designed to disrupt the sponsor landscape on-site and, specifically, poke festival sponsor and competitor T-Mobile, featured a “T-Mobile pink” mechanical bull ride inspired by Visible’s “wireless without the bull” campaign marketing messaging. 1-3 and 8-10. Agency: Madwell, Brooklyn, NY (activation).
The wireless service provider space is a crowded and competitive one. Visible recently developed a campaign that catered to singles, a target market that might find its low-cost, single-line plan featuring unlimited data appealing. Visible CMO Cheryl Gresham: At Visible we have a wonderful single-line wireless service.
We’ve found that people might be hesitant about putting on actual VR headsets,” says Josh Frisbie, vp-creative at Hamilton, “which is why we chose to go with wireless controllers. The post Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024 appeared first on Event Marketer. Want us to cover your booth?
15, continuing the brand’s role as the league’s Official 5G Partner, Official Wireless Services Partner and Official Mobile Edge Computing Partner in the U.S. Additionally, as an Official Technology Partner for the NHL, Verizon will deploy Verizon Private 5G Wireless Network across hockey arenas to help game-day operations.
Silent Conference has launched its next-generation Zed Headphones, redefining silent events with cutting-edge technology and a commitment to sustainability. For the first time, event organisers can deliver over 50 audio channels simultaneously in a single space, enabling even more content and parallel presentations to be delivered side by side.
To effectively do this, use social media and email marketing. Wireless microphones are also useful; however, you will require a receiver to connect to an encoder or an audio mixer. If you plan to live stream from a wireless camera, double-check that all your batteries are charged and consider having backup batteries available.
Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .
All rooms will feature YOTEL signatures, such as SmartBeds, WiFi, wireless charging and rain showers with Urban Jungle amenities. The $270+ million facility will stand along the Red River in Bossier City and will be the markets first-ever land-side casino, spanning over 47,000 sq. Notable openings for 2025 are listed below.
Smart Conference Rooms: From video walls and wireless projection systems to preprogrammed climate-control systems, the spaces where we gather are anticipating our needs and putting the power in the planner’s hands by making logistics easier. Park MGM Ideation Studio.
It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. Martin has lived and worked in the touring experiential industry for more than 20 years.
As producers of events across the world, we have a front-row seat on how brands are bringing their marketing strategies and purpose-driven initiatives to life and witnessed how these two are capturing hearts and minds of audiences, capitalizing on evolving trends and inventing new ways to connect. Cause-related marketing at events isn’t new.
50 Cent, Lil Yatchty, Travis Scott and D_Block Europe were among the stellar urban music lineup appearing on the Serious 25m TZ Roof at Wireless Festival, July 7-9, 2023.
Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Agency: Activent Marketing) HUGO BOSS X NFL Hugo Boss and the NFL teamed up to host a pre-season launch event promoting the expansion of their co-branded merchandise collection in New York City.
This 4 million project represents a significant upgrade to the SEC’s IT infrastructure, providing world-class connectivity and secure, reliable wireless coverage. The Scottish Event Campus (SEC) in Glasgow has announced the official launch of SEConnect, the largest IT and business investment in the venues history.
The 12-story hotel contains 376 contemporary guest rooms and suites, a rooftop pool and deck, a central Greatroom lobby with a lobby market, an all-day restaurant, a state-of-the-art fitness center and ample meeting space.
Those who participated snagged a shot at appearing in the season six marketing campaign and special access to a cast member video message featuring memories of their favorite scenes. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on Event Marketer. Agency: Cartwheel and Co.
Silent Seminars’ innovative wireless headset technology will once again be deployed across ETL’s education theatres, ensuring attendees enjoy crystal-clear audio in dynamic learning spaces on […]
Quiz event company specialising in premium corporate and fundraising events across the UK Quizzes Traditional ‘Answer Sheet’ quizzes through to state-of-the-art Wireless Keypads, delivering automated scoring and instant results Clients Our customer range covers corporate team building and client entertaining through to charity fundraising (..)
“After using Rogers-Wiseman as a back-up venue for several years, we started to notice that more and more groups were looking to book their events outdoors and surrounded by nature,” says John Hernstat, the resort’s director of sales and marketing. The hotel also provides 5,200 sq. of balcony space overlooking the city.
It is a wireless digital data management system. Benefit from marketing analytics. We provide the suite of tools you need as an event marketer or event organiser to make your event outstanding and drive the attendance you really want. RFID stands for Radio Frequency Identification. conferences. corporate events.
Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. More tools are coming onto the market to make this easier. Strong Marketing. What makes a marketing event successful?
After winning “ Best Use of Wireless Technology ” at the Event Tech Awards, we thought we would share some interesting use cases for beacons technology that we have seen at meetings and events. marketing opportunities. gamification. Here are 15 innovative ways to use beacons at your next event: Beacons 15 Ways.
Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. You have “marketing” in your job title, but you’re also in digital events. Here is her story.
Rowell Dionicio is the owner of Packet6, and he specializes in all things wireless networking. If you’re still wondering exactly what WiFi 6 is, Rowell is happy to explain: “So there’s a new protocol coming out, the protocol being like how wireless works. Make sure your connection is good, and join us now!
On Mondays the corporate market can exclusively hire DODGE and connect with colleagues once more in a riot of colour, music and entertainment in the spectacular courtyard. The new interactive dodgems ride from Somerset House Studios resident Anna Meredith in collaboration with fellow resident Nick Ryan is called ‘Bumps Per Minute.’
Event marketers and planners are uniquely trusted among stakeholders to understand human behavior; to try new things, guide new opportunities and generate demand for innovation that delivers results. InEvent : This industry-trusted platform has integrated with ChatGPT to automate outbound marketing.
Contact us for detailed instructions on how to successfully install a wireless network at your event. If you need a larger event Wi-Fi solution, GEVME can design and deploy a custom high-density wireless network. Also, do not forget to provide separate event Wi-Fi connections for the event guests and the event personnel.
Last year, wireless service provider Verison purchased video conferencing company BlueJeans in an attempt to provide a “unified communications portfolio.” Everyone must rethink how to bring their communities together and recognize the role technology should play,” said Dana Freker Doody, JUNO’s VP of Marketing & Communications.
After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally. It’s thus no surprise that the market for virtual events is valued at $78.53 billion (C$104.99 billion), with North America having the highest demand for it in the world.
One World Rental, a leading global provider of event technology, has once again showcased its expertise by successfully delivering state-of-the-art event technology, wireless connectivity, and secure payment systems for the highly anticipated Taste of London event.
I recently attended a large conference for marketing professionals and was surprised to find out that they didn’t have a mobile app for attendees. The wireless internet access was limited and the agenda kept changing throughout the conference.
Our new selection of Covid-safe units include UV-Sterilising Lockers and wireless tables for touch-free charging. We have the widest range of charging equipment on the marketing including: · Charging Kiosks & Lockers. We service both short-term events and long-term installations. Charging Tables. Original Barrel Chargers.
From this month, meetings and conferences in the Portico and Navy Board rooms will feature contemporary white wireless speakers, sleek laptops with the latest software, lapel and hand-held microphones plus a sound desk with control hidden lectern and technician. Delegates can get the best out of their day at Somerset House.”.
It is a very encouraging opportunity for Comba’s facial recognition solution to gain a strong foothold in the market segment of large events. Some more industry-leading wireless communications solutions will also be available at the booth. More information can be found at: [link]. [1] 1] “Do You Need an Event Checkup?”,
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