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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

For the first of two episodes, we spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin. It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.”

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 5 at the University of Wisconsin-Madison game against Purdue University. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports.

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Five Ways to Nurture a Dedicated Brand Community

Event Marketer

When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members of its brand community, Cheeselandia, were the first to know. It’s a group of passionate consumers that formed organically based on a shared love of all things Wisconsin Cheese. And it’s propelling the brand’s business forward. “It

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12 Takeaways from the Spring and Summer Virtual Editions of the Experiential Marketing Summit

Event Marketer

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. AGILITY BREEDS CREATIVITY.

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Smart Moves in Lake Geneva, Cancun and More

Smart Meetings

Darcy is director of marketing and communications for Grand Geneva Resort & Spa in Lake Geneva, Wisconsin. Before Grand Geneva, Darcy spent six years with White Lodging Services in Merrillville, Indiana, where she was corporate senior marketing manager. Jenna Darcy. Jeff Olpin. Kim Sidoriak, CDME.

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7 Smart Moves at Hilton Quebec & Velas Resorts

Smart Meetings

Velas Resorts Becky Melchi Benchmark Resorts & Hotels names Melchi director of sales for Wingspread Retreat & Executive Conference Center, an iconic Frank Lloyd Wright property in Racine, Wisconsin. She was promoted from within the company.

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Brands are Carving Out a New Staffing Position: Chief Brand Ambassador

Event Marketer

Miller sought to fix that by submitting a petition to the Milwaukee Common Council to create its own territory, called The Champagne of Beers region, around its brewery in Wisconsin—and then hiring an official brand ambassador to represent it on the ground. To apply, fans downloaded a set of meme templates to experiment with.