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What Reed, chief event strategy officer, American Society of Hematology (ASH), loved most about this time, he told participants in an online PCMA Community Conversation for medicalmeeting planners earlier this year, is probably what other planners have hated: “We needed to operate when there was really no roadmap to us,” Reed said. “I
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In addition, the 62nd ASH Annual Meeting and Exposition took place online Dec. Convene spoke with Reed in late February to learn how he and his team reengineered the annual meeting not as a short-term strategy but to make it a sustainable enterprise — and a more valuable experience for all participants — for the coming years.
Whether they are speakers, vendors, partners, or staff, we all have the common goal of inspiring attendees to take away ideas and connections that enable them to become more engaged, be more productive, and grow professionally. My favorite part of my job is being on site at our Annual Meeting.
For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals. Outside of medicalmeetings, “those [organizations] that were going to have a meeting, instead of Mickey Rooney and Judy Garland [putting on a show], it was the new secretary in the department. The Ethics of Fams.
Trump prepares to take office, event organizers must consider the effects of his policies and appointments on the medicalmeetings industry. I’ve been getting many inquiries about the future of medicalmeetings under the new Trump administration. This may affect the budgets available for medicalmeetings and congresses.
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