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I’ve been convening meetings for decades, though, so I know a fair amount about meetingplanning. As I prepared to review the venue’s meeting spaces, room set options, and traffic patterns, I thought about how, today, competent logistics are the new meeting minimum. Sadly, few clients know any better.
What is “design thinking”? In the event space, it’s a way of coalescing all the various components of a meetingplan to serve a set of business objectives. In other words, events are literally “designed” to meet specific customer-focused goals. This piece summarizes some of the findings of that report.
At some associations, board meetings are the least-stressful events to plan, with far fewer logistics for business events organizers to wrangle than conventions, conferences, and tradeshows. Faulder: I think though, building up your point, Alicia, is that poking holes is such an important part in design.
On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as tradeshow presentation. You’ll find information for: association conventions and expos, corporate meetings and events, and medical and pharma meetings. Skyline TradeShow Tips.
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