Event Marketer

FEBRUARY 14, 2022

As a challenger brand, Acura aims to support and celebrate diverse, underrepresented voices in the indie film industry, and as presenting sponsor at Sundance, the automaker illustrated its continued commitment to amplifying those voices by partnering on two virtual events focused on diversity and inclusion.

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Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Presented by Complex, a pop-up on Oct. Ahead of the U.S. Grand Prix weekend.

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

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Event Marketer

DECEMBER 11, 2023

Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Sports Sponsorships Wireless 2023 299

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Event Marketer

FEBRUARY 19, 2025

There, they participated in talent meet-and-greets, engaged with the shows Big Board Race, stopped by a Who He Play For? Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco.

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Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

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Event Marketer

OCTOBER 30, 2024

On March 9, the automaker served as presenting sponsor of the “MAMA’s Night Market: Year of the Dragon” Lunar New Year celebration at Los Angeles’ Central Plaza in Chinatown. And as presenting sponsor, Honda played a big experiential role with its DreamLab activation. 11, the brands transformed L.A.’s

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Marketing Entertainment 2024 Sponsorships 289

Event Marketer

OCTOBER 2, 2023

The MLS Soccer Celebration serves as an annual All-Star Week fan festival, which this year was presented by Coke Zero Sugar. On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours.

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Sports Sponsorships Retail 2023 328

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever. That’s especially true once you hit the trade show floor.) EventMobi Director of Sales Ian Webb thinks so.

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Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

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Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

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Conferences that Work

AUGUST 30, 2021

The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Online meetings improve access and attendance. The three other meetings did not share historical attendance data.).

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Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. Keep your data up to date and only present data that satisfies your own company benchmarks. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. The secret of successful sponsorship programs. RELATED ARTICLES.

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Smart Meetings

DECEMBER 22, 2021

If you think popping into a succession of boring Zoom calls makes you an expert on virtual meetings , it’s time to think again. Every year, Smart Meeting profiles top event professionals as part of an annual Planner of the Year feature designed to recognize and inspire innovation and excellence. Meet the 2020 Planners of the Year.

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Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

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Event Marketer

OCTOBER 20, 2021

Fans could livestream the iHeartRadio Daytime Stage presented by Samsung Galaxy via the LiveXLive platform and app, which featured exclusive content captured backstage in addition to the performances. More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. SPONSOR EXPERIENCES.

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Eventmobi

JUNE 20, 2019

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. How do you correctly present the sponsor onsite?

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Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. Even within the Super Bowl Experience presented by Panini (SBX) at the New Orleans Ernest N. STARTER At SBXs NFL Shop, Starter was the only brand that presented a New Orleans-themed booth.

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Event Marketer

FEBRUARY 27, 2024

IRL player meet-and-greets and on-the-spot trivia sessions were in the mix, too. The Clinic is slated to include interactive activations, media extensions, player meet-and-greets, basketball clinics, social content and community events, all geared toward inspiring the next generation of basketball players.

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Smart Meetings

SEPTEMBER 9, 2021

In 2020, that theory went out the window and you learned how to write a virtual meeting AV RFP. As you think about the format of your hybrid meeting , you may be overwhelmed with where to start. Planning a Live and Full Virtual Meeting. We have many planner friends who say the toughest challenge is planning two meetings in one.

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Attendease

SEPTEMBER 22, 2023

However, if you planned for 500 attendees and only 200 showed up, you likely will want to seek areas of improvement for the next time around so you can meet your targets and “wow” a larger crowd. Did they interact with the presenters and each other? Which sponsorship packages were most popular?

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Social Media Financial Sponsorships Events 396

Smart Meetings

JANUARY 24, 2025

Unsurprisingly, these frustrations lead exhibitors to scale back their presence (71%), sponsorships (57%) and decrease participation (45%). Offering flexible sponsorship options that prioritize brand-building over traditional services can also create more value for exhibitors.

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Trade Shows Sponsorships Negotiating Marketing 130

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Product showcases and demos.

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Event Marketer

MARCH 23, 2022

The new space really creates this sort of connected, very modern experience where businesses of Comcast Business, our clients, our potential prospects and businesses of any kind can come to the space during the tournament, watch the tournament live and schedule meetings,” says Diskin. Agency: GMR Marketing.

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Hospitality Sponsorships 2021 Entertainment 327

Attendease

JANUARY 6, 2023

Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Make sure to ask questions during the presentation, ask attendees to participate through chat, create live polls and surveys, etc. Finding the Right Virtual Corporate Events Platform.

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Endless Events

JUNE 24, 2020

Finding a virtual event sponsorship idea that suits you can seem hard at first. And the concept of a virtual event sponsorship fits right into this category. So if you’ve been wondering what your options are, then just sit back, relax, and join us on this awesome journey through the world of sponsorships in the virtual realm!

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Sponsorships Social Media Conference Events 116

Event Industry News

JUNE 22, 2020

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Most stakeholders have decided to embrace new experiences and have embarked on thepath to virtual e-meetings. Online platforms are today among the most preferred meeting venues. Digital technologies present a wider range of channels and tools to consider.

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Event Marketer

JANUARY 31, 2024

The brand additionally served as presenting sponsor of the Variety Interview Studio. Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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2024 Marketing Entertainment Apparel 325

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. This posed a big question that every event organizer asks, which is, “ How do I structure sponsorship deals for virtual events? ” How to Evaluate Virtual Event Sponsorship?

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Eventmobi

FEBRUARY 3, 2022

It helps control your expenses and revenues, and measures the success of your meeting or event performance. This chart shows an overview of the most common expenses for meetings and events. Your meeting and event is about the attendee experience, so you have to ensure that where you spend your money adds value to your target audience.

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Food and Beverage Financial Sponsorships Technology 362

Attendease

DECEMBER 5, 2019

Here are some features and capabilities you should consider: Setting up appointments with vendors: Let attendees reach out directly to vendors, making the meeting process smoother for everyone. Biographies of speakers, notable guests, and summaries of their presentations should also be provided on this platform of the app.

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Event Apps Sponsorships Speakers Tech 343

Event Marketer

JANUARY 15, 2025

18-20 at Mercedes-Benz Stadium in Atlanta, will feature the return of AT&T as presenting sponsor, and the brand has a host of fan activities planned before the matchup between Ohio State and Notre Dame goes down. We know what our plans are that night. Plus, from Jan.

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2025 Travel Marketing Trade Shows 278

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. And the insights delivered across many sessions ultimately pointed to the opportunities that the new reality—and starting with a clean slate—present. We create experiences.

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Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

NOVEMBER 7, 2022

For one, Bravo focused more on meeting demand for tickets and tripled attendance as a result. To boot, BravoCon sponsorships quadrupled for 2022, with 60 booths on-site and nine major sponsor activations for fans to engage with. More From Bravo’s Event Portfolio: How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans.

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Event Marketer

DECEMBER 26, 2023

The blue Twitter checkmark meets its demise. EARLY ADOPTERS SCORE WITH PICKLEBALL SPONSORSHIPS Sports sponsorship is always a hot industry topic, but a shiny “new” sport—pickleball—gave brands something fresh to sweat over as the activity hit fever pitch this year. Pope Francis “wears” an AI-generated puffy coat.

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