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How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Event Marketer

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window.

Retail 133
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The Retail Landscape in 2022: What’s in Store?

Management Events

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? .

Retail 73
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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.

Tech 143
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Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection

Event Marketer

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

Retail 88
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CES Leans into Hybrid Meeting Format in Uncertain Times

Smart Meetings

All Covid protocols will be observed at the meeting space, and people who choose not to travel will be accommodated with some digital options. “At Hybrid meeting programs offer a silver lining. This is a tech conference, after all—participants know how to manage virtual events. See also : Meeting Safety Trends in 2022.

Meetings 105
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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events. The Right Venue.

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences. Perhaps a Belvita with your coffee?

2024 124