Meetings Retail Tech 
Event Marketer
OCTOBER 18, 2024
While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences. Perhaps a Belvita with your coffee?
Event Marketer
OCTOBER 11, 2021
Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window.
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Event Marketer
MAY 17, 2021
High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.
Event Marketer
JUNE 30, 2023
was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”
Smart Meetings
DECEMBER 27, 2021
All Covid protocols will be observed at the meeting space, and people who choose not to travel will be accommodated with some digital options. “At Hybrid meeting programs offer a silver lining. This is a tech conference, after all—participants know how to manage virtual events. See also : Meeting Safety Trends in 2022.
Event Marketer
JUNE 13, 2024
Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. Earlier, people thought that they would use it to write an email, or use it to take notes in a meeting, but it is enabling so much more for you,” says Asma Aziz, marketing director-Canada at Intel.
Event Marketer
JANUARY 10, 2022
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. AT&T plans to leverage this widespread adoption of tech to push the envelope on how attendees experience both live and digital events.
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