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How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Event Marketer

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window.

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The Retail Landscape in 2022: What’s in Store?

Management Events

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? .

Retail 73
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Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection

Event Marketer

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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In-house, SaaS, or API: Choosing the Right Event Tech

Eventtia

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. We can’t ignore the impact of event technology on a retail company’s events strategy.

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How To Choose The Right Retail Experience Platform For Your Events

Eventtia

The growing landscape of the retail industry compels brands to develop robust strategies that set them apart from the competition. Among these strategies, providing an exceptional retail customer experience has proven highly effective in attracting and cultivating customer relationships.

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences. Perhaps a Belvita with your coffee?

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Love it. Buy it: New eCommerce platform creates retail channel allowing brands in hotels and resorts to become instantly shoppable

Prestige Events Magazine

Launched this month, ‘LiBi’, which stands for ‘Love it, Buy It’, serves to add extra value for hotels, guests and consumer brands by blending rich immersive product experiences with instant retail reality – tapping into the holiday mindset in an environment where guests have the ‘me time’ space to embrace a new shopping occasion.