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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Whats surprising is that this space, used for just about every trade show here, usually doesnt see anything beyond posters and banners and maybe a few small-scale activations. Mattel, Canada Goose and P&G. And its huge!

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Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles

Event Marketer

I stopped drinking and then went back on the road as a speaker, and I started to see what life was like on the other side as an attendee who doesnt drink. Laura Nelson: As a speaker, I go to events for connections, which often take place in the evenings with the black bars. I think any meeting planner would be bummed out about that.

Speakers 273
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Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Event Marketer

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

Speakers 246
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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry.

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Competent logistics are the new meeting minimum

Conferences that Work

My work at a pre-con is different from that of a typical meeting planner since I focus on the meeting’s design and facilitation. I’ve been convening meetings for decades, though, so I know a fair amount about meeting planning. The traditional bread and butter of a meeting planner’s job.

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The Authenticity Effect: How Being You Sparks Collaboration & Success

Smart Meetings

Maybe it was that one conference you attended, where a speaker spoke to a part of you that you never even knew existed. I transitioned from restaurants to hotel management, focusing on meetings and events. The post The Authenticity Effect: How Being You Sparks Collaboration & Success appeared first on Smart Meetings.