Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. But we’re taking it right to the slopes, where sponsors engaged a sports-loving crowd in the flesh with sampling, swag and photo moments.

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Sponsorships Automotive Sports Travel 340

Event Marketer

APRIL 17, 2024

A platinum sponsor and official outfitter of the tennis tournament, Lacoste crocs invaded Hard Rock Stadium and the South Florida city from March 17-31, with branded banners, uniforms, pop-ups, parties and pools sporting the iconic green reptile design. team to make sure that we have as much communication visibility as possible.”

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Sponsorships Apparel Retail Fashion 305

Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

Sports 306

Sports Tech Sponsorships 2022 306

Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

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2025 Apparel Sports Sponsorships 265

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. It’s also where people are.

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

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2024 2028 2026 Fashion 290

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. Ahead of the U.S.

Apparel 317

Apparel 2009 2024 Sponsorships 317

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Sponsorships 2024 2023 Sports 264

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

Sponsorships 298

Sponsorships Sports Technology Tech 298

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

FEBRUARY 27, 2024

IRL player meet-and-greets and on-the-spot trivia sessions were in the mix, too. The Clinic is slated to include interactive activations, media extensions, player meet-and-greets, basketball clinics, social content and community events, all geared toward inspiring the next generation of basketball players.

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2024 Sponsorships Sports Retail 325

Event Marketer

MARCH 24, 2025

Becky Cavanaugh, HMCC, has been appointed the new director of operations for MGME (McVeigh Global Meetings and Events). Company News Wasserman has announced the unification of all creative services under one global group, which includes Laundry Service, Cycle and CSM Sport & Entertainment.

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Consulting 2025 Sports 2016 130

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.

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Sports Sponsorships 2026 Sustainability 246

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. purposes, and also ensuring sponsorship signage was visible.

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Trade Shows 2025 2024 Fashion 278

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.

Social Media 299

Social Media Sponsorships Sports Tech 299

Event Marketer

FEBRUARY 20, 2024

At the Super Bowl LVIII Experience, football fans had the chance to test their athletic skills, peruse memorabilia and meet NFL superstars. 7 to 10, a couple of NFL players stopped in for meet-and-greets. 1 sports drink ordered in Vegas. Additionally, throughout the pop-up store’s open hours from Feb.

Sponsorships 288

Sponsorships Sports Marketing Event Marketing 288

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

Sports 246

Sports Sponsorships Retail Social Media 246

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

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Hospitality Hotels Sports Sponsorships 246

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

Hospitality 245

Hospitality Hotels Sports Sponsorships 245

Event Marketer

FEBRUARY 13, 2025

EA SPORTS The Madden Cruiser rolled onto the SBX show floor as the final stop on EA Sports Cruiser Tour that hit eight stadium tailgates during the NFL season. The black Cruiser bus is an interactive hub made up of five gaming stations, a Ratings Hotline booth, football toss and meet-and-greet station. Agency: iMpact, p.r.)

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Sports Travel Marketing Event Marketing 179

Smart Meetings

FEBRUARY 8, 2019

I’m guardedly optimistic by the news,” said Christy Lamagna, CMP, CMM, CTSM, founder of Strategic Meetings & Events. “It David Bruce, founder of Meeting Planners Unite and founder and executive director of Alliance of Independent Meeting Professionals, thinks that the merger will have a negative impact on planners.

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Sports Entertainment Sponsorships Venues 212

Event Marketer

MARCH 3, 2025

Agency: Factory360) Photo: Courtesy of Oatly MICHELOB ULTRA IS COURTING FANS WITH ITS PLAY LIKE A PRO SWEEPSTAKES For most sports fans, stepping into the shoes of their favorite players is a distant dream. Curtain call, please. But that vision will become a reality for the winners of Michelob Ultras new Play Like A Pro sweepstakes.

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Ecommerce Apparel 2023 Sports 194

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Marketer

MARCH 23, 2022

The new space really creates this sort of connected, very modern experience where businesses of Comcast Business, our clients, our potential prospects and businesses of any kind can come to the space during the tournament, watch the tournament live and schedule meetings,” says Diskin.

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Hospitality Sponsorships 2021 Entertainment 327

Event Marketer

MARCH 27, 2023

While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events. The program also gives students a chance to attend the Super Bowl, Formula 1 Miami Grand Prix and Ultra Music Festival.

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Marketing Sports Hospitality Tourism 246

Event Marketer

JULY 26, 2024

AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports. Finally, there was a Mural Wall “inspired by the duality of pool basketball, where competition meets relaxation” that fans could help create. In addition, the brand hosted the 2024 Jr.

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2024 Banking Sports 2023 279

Smart Meetings

AUGUST 2, 2021

Before this, he worked as national sales manager, North America, for Visit Britain and executive meetings manager for Destination DC. Sklencar is director of sponsorship for MPI’s Greater New York chapter. Kooris, Solomon and Soucy are board members for Connecticut Convention & Sports Bureau. Kevin Ramsawack.

Hotels 246

Hotels Sponsorships Travel Sports 246

Smart Meetings

DECEMBER 22, 2022

Smart Meetings has collected our best CSR stories of 2022 to inspire and encourage continued efforts towards good causes. Corporate sponsorship allows Invisible Cities to provide skill training for their employees, bring tourism to the city and create a team-building experience that will inspire understanding amongst a group.

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2022 Tourism Travel Insurance 246

Event Marketer

NOVEMBER 6, 2023

The summit’s keynote game was strong, with the likes of actor and media maven Keke Palmer and pro sports agent Nicole Lynn, among those taking the stage. Different ways to meet the entrepreneur in 2024 will be our focus.” A yoga class followed by a health and wealth conversation kicked off the event. And that’s taking care of business.

Sponsorships 325

Sponsorships 2024 Financial Education 325

Smart Meetings

AUGUST 4, 2023

In this role, she will develop and implement strategies for sustainable travel practices in meetings, conventions and leisure travel to Washington, D.C. Jason Suitt and Bridget Gaffney Jason Suitt (left) and Bridget Gaffney (right) Suitt joins Visit Baton Rouge as director of sports development.

Sports 233

Sports Hotels Sustainability Hospitality 233

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Recommended Read: Event Live Streaming 101: The Ultimate Guide for Beginners.

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Wireless Events Social Media Venues 448

Smart Meetings

OCTOBER 27, 2023

Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. Afterwards, she began working in sports, as a customer service and community relations manager with DC United. Now, she serves as NVTC’s vice president of events and sponsorships. Find a remedy.”

Sports 246

Sports Sponsorships Speakers Transportation 246

Smart Meetings

MAY 31, 2024

Most recently, she served as the events and sponsorships coordinator at the Terra Bella Institute, in which she managed the coordination, budgeting and implementation of various events. Read More: Smart Moves in Orlando, Anaheim and More The post Smart Moves in Hawaii, New Orleans and More appeared first on Smart Meetings.

Hospitality 258

Hospitality Tourism Hotels B2B 258

Event Marketer

MAY 2, 2024

For example, malls bring in a product discovery purchasing mindset, sports and entertainment arenas focus on memorable experiences, festivals and concerts attract a younger crowd passionate about music, and state and community fairs are communal events where attendees seek activities that promote bonding and interaction. Think long-term.”

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2024 Marketing Trade Shows Sponsorships 317