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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

While participants sang, VR technology portrayed the virus and bacteria droplets being emitted around them. The Reckitt-owned brand set up shop in Champions Lane, the schools pre-game fan fest area, and invited Crimson Tide fans into the booth for a karaoke session that had them belting out their teams fight song.

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How to Secure Event Sponsorship

Attendease

Sponsorships are the lifeline that keeps the events industry sustainable. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services.

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3 Tips for Landing Sponsorships in 2019

Smart Meetings

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. More : 6 Ways to Drive Success with ROI Technology.

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Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four

Event Marketer

Theyre getting creative with their sponsorships and on-site activations to tap into a diverse fanbase made up of families with young basketball players, Gen Z college students and devoted alumni who fly in to watch their team play. Add in a hip-hop soundtrack, and fans couldnt help but be drawn in.

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12 Ways to Use AV and Technology to Drive Event Sponsorship

EventMB

This is a sponsored post by Meeting Tomorrow. Being creative with AV and technology can open up new opportunities to generate revenue for your event and get your sponsors excited and noticed. Here are 12 ideas to drive event sponsorship and exposure. More information about Event Manager Blog’s sponsored posts.

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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

Acura teamed up with Outfest to host its 26th annual Queer Brunch celebrating LGBTQ+ storytellers through panels, Sundance-selected film celebrations and digital meet-ups. The post Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot appeared first on Event Marketer.

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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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