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Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up

Event Marketer

ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. Pivoting from sports to crime dramas, ION developed two interactive experiences. Hosted from 8 a.m.

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The Rise of Women’s Sports Activations

Event Marketer

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. She raced with the support of e.l.f.

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New and Renovated: For Meetings in Postcard Cities

Smart Meetings

They look oh-so-much better from a floor-to-ceiling meeting room window. In addition to technological enhancements such as amplified Wi-Fi capabilities and keyless locks, the renovation transforms the lobby, meeting and event spaces, bar and lounge and restaurant in addition to bringing a new fitness center. The 1,662 sq.

Meetings 246
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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. One way to show at-home fans some love?

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

COCA-COLA CocaCola Zero Sugar partnered with Electronic Arts (EA) for the college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game. The strategy is quite relatable: Sports and tailgating are fun, but the bathroom situation at such events is most certainly not.

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Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City

Event Marketer

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. The post Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City appeared first on Event Marketer. Agency: 160over90.

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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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